Managing Director - Partner
I.CON sarl
Total des années d'expérience :32 years, 9 Mois
A creative multi-tiered manufacturer, importer, distributor, retailer and a pioneer on-line retailer of healthcare products.
A regional powerhouse of nine diverse business units comprising automotive, automation, consumer electronics, telecommunication, tobacco, pharmaceuticals; spanning over six Middle East and North Africa countries. Took on the task positioning the company for a potential private placement/IPO while restructuring the whole organization, reinventing the corporate culture, and transforming EBIT losses of -6% to a profitability of 18% in year one.
o Devised the first corporate strategic proclamation that defined and provided the necessary tools for a five year roadmap for a 25-25-25% growth in revenues, volume and EBIT, while providing a clear direction for the six regional organizations and nine profit centre units.
o The revamped corporate culture created an uncompromising growth mentality and subsequently led to the acquisition of a complementing business, a merger with competing businesses, and creating a new joint venture organization for a new line of products.
o Re-aligned the marketing unit to enforce brand equity, drive market research and incorporate CRM. Reduced spending by 37% and increased reach by 84%.
A US FMCG/CPG multinational with Revenues $550 MN, Formulated the strategy, planned and executed sales and marketing functions of five geographic regions: Africa, The Middle East, Eastern Mediterranean, Eastern Europe and the Balkans.
o Lead the task force for the acquisition of Varta Batterie AG and seamlessly integrates the two businesses.
o Created a “country-specific” marketing strategy for the region, structured and financed advertising and promotion activities and planned budgets; Created and executed marketing plans for all distributor markets; designed packaging strategy for the territory to meet technical and marketing criteria of each region
o Established an exports department and trained staff on after-sales and customer service explored and executed out-sourcing of products.
o Devised a global strategy for the territory, each region individually, brand positioning, product life cycle, cost and price structure to meet the specific needs of individual markets;
o turned a €1.69 MN spot business into an established distributor business worth €5.85 MN and launched Rayovac Batteries in more than 40 countries in three years
Leading FMCG multinational with global Revenues $12.5 BN, Regional revenues $20.5 MN. Managed business development and P&L of two of three key markets in the MEAI Region (Eastern Mediterranean Basin, Egypt, Cyprus, Cyprus-North, Jordan, Kuwait, Lebanon, Palestine and Saudi Arabia). Territory Revenues reached $20.5 MM; marketing $2.1 MM; operating profits $2.13 MM.
Developed and Expanded lower-end distribution by 67% in Saudi Arabia. Increased market share from 32% to 43% in four months and established leadership of brand in Saudi Arabia.
o Reorganized structure of distribution and sales force in the Eastern Mediterranean. Increased market share from 46% to 62% in six months and established a clear leadership of brand for the next four years.
o Planned and executed the launch of Duracell in Egypt and Iran, planned and executed the set up of the regional Duracell office in Dubai. Devised and implemented a sales and marketing strategy for a new product launch in less than three weeks.
Leading FMCG multinational Global Revenues $2.5 BN, Regional revenues $12.5 MN. Managed and coordinated sales and marketing activities in seven markets (Bahrain, Jordan, Kuwait, Lebanon, Qatar, Syria and the United Arab Emirates). Sales reached $4.25 MM; marketing $400K.
o Established the groundwork for a network of wholesalers in Iran and worked on terminating and appointing a new distributor in Kuwait.
o Increased sales by 90% in Kuwait and 75% in Lebanon in year one; doubled distribution in Lebanon and the United Arab Emirates in year one; achieved 85% distribution in small grocery outlets in Kuwait in two months.
o Centralized advertising agencies of the region; planned and implemented marketing activities and executed a new product launch
Major: Finance Minor: Business Statistics & Market Research
