Manager – Business Development
Cognizant Technology Solutions
Total years of experience :12 years, 2 Months
BFS Vertical - Commercial and Govt. Pursuits Practice SBUs
• Business Development for North America Banking Global client accounts - Retail, Corporate and Consumer Banking
• Business Development - pan-global Govt., state owned enterprise and quasi-Govt. organizations
• Account Support, Pursuits Management and Bids Support
• Opportunity spotting, Qualification Assessments and Go-no-Go decision support
• Consultative Sales initiatives - client / customer interactions
• Pricing preparations and commercial (Licensing) modeling of solutions
• Client / Customer Profitability analyses and presentations to Commercial Teams / Account Leadership
• Alignment with Service Lines - Solutioning, Resource Planning, estimations and pricing modeling
• Proposal structuring, writing and coordinating inputs from service lines
• Contributed to key extensions and new logo wins for the account teams
Market Delivery Unit responsibilities
• Contribute to SBU Practice Development, Knowledge Management and SBU reporting initiatives
• Analyses and adoption of technology market trends
• Practice utilization of emerging technology concepts - AI, ML, Cloud and Automation
• Knowledge management support through artifact updates and retention practices
• Sales pipeline management support and management reporting for account level updates
Delivery Management Experience
• Handled delivery coordination and project management for APAC BFS accounts' projects (2018-2019)
QEA SAP - Business and Project Delivery Management (prior to BFS experience)
• Business Development and pursuit support for Pan-global accounts across BFSI, MLEU and Retail clients / prospects
• Onsite assignment in SAP completed for a large Netherlands-based Insurance customer
• Handled offshore project delivery management for key retail domain customers - Canada and UK-based clients
Leadership and Professional development
• Deployed Soft and Endurance Skills in all work endeavors
• Effective Communication skills, Team Development (managing and motivating team members)
• Maintained constant client focus for achieving operational successes and excellence
• Relayed and imbibed Leadership Communication for professional / strategic collaboration
• Exhibited situational Leadership - took up proactive measures and built connects with account teams' / SLs' key PoCs
• Underwent trainings in technical- functional skills (SAFe Agile, SAP C&D etc.), soft skills (Franklin Covey Leadership etc.)
• Contributed as panelist in Corporate recruitments as well as Corporate Social responsibility (Outreach initiatives)
Club Mahindra Zest (New Product Development)
• Evolved a new holiday offering Club Mahindra Zest, targeting young urban families to be launched in the market as part of the strategic business unit initiative of MHRIL.
• Conducted Market research across the country: used tools & techniques such as conjoint analysis (with visual stimuli)
• Developed plans for market launch and product delivery of the proposed offering: Investment and profitability analysis, expected RoI, assets, financial model and operational sustainability
• Worked with research & consulting partners like AC Nielsen, McKinsey and Blackstone Market Facts to align new product plans with the laid-out corporate strategic plans
• Planned new product's marketing & sales launch, media, technology associations, brand communication & channel strategy
• Planned brand strategic alliances / tie-ups for product launch and ongoing events
Club Mahindra (Corporate)
• Successfully clinched tie-ups, joint promotional activities & sponsorships: marketing initiatives, events for Club Mahindra's premium holiday offering and the new product to be launched.
• Managed Channel partner development across geographies, marketing tie-ups & promotions (for sales worth INR 15 million)
• Business & Key Stakeholders analysis for implementation CRM software. Co-coordinated with KPMG consulting team for: o Identification of key processes: in-bound and out-bound process flows o Gap analysis between as-is and to-be processes for CRM o Shortlisting and selecting 'to-scale' CRM product options in the market o Conducting test-runs for handling change issues
Achievements:
• Created and managed breakthrough Brand Marketing plans for product portfolio of 5 moped brands and 1 brand of motorcycle from the Kinetic stable (Advertising, BTL and PR works) (corporate creative agency: Grey Worldwide, India)
• Formulated brand architecture & mapping, developed multi channel communications strategy: Print, TV, Radio and Digital
• Revamped corporate product brand identity with new positioning pointers & communication
• Independently handled budgets as part of campaign planning and activity schedules
• Monitored & analyzed campaign expenditures & related sales across markets in India
• Regularly provided market competition tracking and monitoring analyses to top management
• Managed corporate communication activities: dealer development, sales training collateral
Partial List of successfully completed nation-wide Marketing Campaigns:
• Kinetic Challenger Motorcycle Re-launch campaign - Brand Positioning, Campaign material, event planning & execution
• Created TV commercial for motorbike brand: Kinetic Challenger (Agency: Grey Worldwide)
• All-India Launch of Luna CVT, Luna Super 70 and Luna TFR mopeds (50 CC two-wheelers)
• RDDP (Rural Development and Demonstration Program) for Motorcycle and Moped brands in the Indian states of MP, Chattisgarh, Maharashtra, Vidarbha, AP and TN
International Marketing as key elective - topper in Business Quiz