Senior Account Executive
Dot.jo
Total des années d'expérience :13 years, 4 Mois
• Represent leading brands ranging from publishers, food chain, healthcare and private entities online; by developing social media strategies that can enhance brand awareness, increase foot-ins and encourage product adaptation.
• Ensure successful audience engagement through understanding the target market and developing the right tone of voice.
• Work hand in hand with the team's copywriter to deliver appealing posts and tweets that gain high engagement and interaction levels.
• Liaise with colleagues and clients to create effective campaigns that would increase opportunities and improve customer service.
• Manage the brands' presence in social networking sites including Facebook, Twitter, Instagram, YouTube and LinkedIn.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of strategies and campaigns to maximize results.
• Research and monitor social media trends.
Social media and online marketing consultancy
• Championed channel-specific marketing campaigns from data collection, and survey analysis to the development of marketing communication messages and designs in addition to the selection of suitable offerings (based on the target audience needs).
• Initiated a creative employee referral program that resulted in improved market penetration and accelerated sales growth and profitability.
• Market research and analysis (MENA region)
• Delivered business results and change by solving problems and implementing solutions.
• Represented the company in a business tour done by a sister company in the UK (Brightwell Co.)
• Conducted trainings to team members and new comers.
• Branding implementation, this includes current brand's rebirth and creating a new environmentally conscious brand.
• Social media, direct and digital marketing management.
• Successfully created and executed new product launches with measurable SMART objectives.
• Worked with various departments to develop strong client relationships and implemented channel-specific marketing projects that are in sync with quarterly goals and objectives.
• Developed a 12-month marketing plan and budget for 11 countries in the MENA region.
• Suppliers' negotiations and investigations.
Part Time Marketing Consultant - GreenTech (Apr 2012-July 2012)
Personal Life Planning (PLP) Course Instructor
2007- 2010: University of Jordan BA in Marketing GPA 3.18
2007 Secondary Education/ Literary Stream, Rosary College GPA 89.9%