عارف سالهاني

 Courses included: sales management, marketing research, advertising theories and strategies, consumer behavior. Event marketing, international business and marketing, human resources and project management. ▪ changing behaviors between different Lebanese generations in the “Consumer Behavior” course Planning an open house event to take place in “Hariri Canadian University” within the “Event marketing and management” course. Related projects done as practicum for ma major courses: ▪ Studied “Laha” magazine advertising strategies in the “Advertising Theories and Strategics” course ▪ Performed a study about ▪ Preparing a marketing plan for an event planning company named “Fairy Tale Group” within the “Senior Project Marketing” course.