Arif Qadeer

• Gulf International is one of the leading FMCG Sales & Distribution Company. Frozen Foods Division has Al Areesh & Arctic Gold brands produced by Global Food Industries, UAE.
• Responsible for Annual Plan on Sales, Distribution, Operations, Inventory Management, Gross Margin and Net Profitability (before management expense).
• Improved Sales by AED 30 Million and Gross Margin by 2% points in 3 years.
• Reduced expiries & damages from 0.65% to 0.16% of sales turnover.
• Achieved improved Sales & Distribution on 20% lower head count.
• Reduced A&P% to sales ratio by effective promotions linked to sales growth.
• Developed a sustained growth driven career progression path for the team.

• Responsible for brand management and sales planning activities on Al Areesh & Arctic Gold brands with an objective to improve profitable sales & market share.
• Prepare annual marketing plans and A&P expense within P&L considerations.
• Conceptualized, sourced and successfully introduced multiple new products which contributed AED 2 Million Gross Margin to the bottom line.
• Achieved higher productivity by identifying & rationalizing non-performing SKU’s.

• One of the leading processed Frozen Foods manufacturers based in Sharjah, UAE.
• Responsible for brand management and export sales to Saudia Arabia.
• Increased sales by 58% in Y 2011, 28% in Y 2012 & improved Margins by 2.5%.
• Gained entry in Panda Retail chain and capitalized on Hajj & Umrah season sales.

• Largest retail chain in across Canada. Its major retail channels - the Bay, Zellers, Home Outfitters, and Fields - provide two-thirds of the retail needs of Canadians.
• Implemented stock room clearance and set up systems in place for effective back room operations / placement on floor leading to increase in sales, associate productivity & reduction in product damages at Zellers Shoppers World, Brampton.
• Planned and implemented store layout change for Hardlines area at Zellers Centennial Mall, Brampton leading to double digit sales growth.
• Implemented Company’s Credit Earnings plan and delivered double digit growth leading to improved profitability for the period Quarter 1 2009 at Zellers, Aurora.
• Delivered double digit sales growth in Hard Lines area for period 7-12, 2008 Vs. stagnant sales for period 1-6 at Zellers Upper Canada Mall, Newmarket.
• As Sales Consultant for Major Home Fashions department at the Bay, Richmond Hill
- Delivered highest sales for 2006 & 2007 in the district.
- Achieved “Outstanding Performance Award” for Quarter 2, 2007.
- Received “Total Guard Achievement Award” for Q4 2007 and Q1 2008.
- Got selected for HBC Future Executive Program - one year training program on retail management to identify / develop next great leaders of Hudson Bay Company.

• Gulf International is a leading FMCG distributor operating in UAE and also provides sales & distribution services in KSA through Best Harvest & Malila Trading Est.
• Managed successful integration of a group company; ensuring sales achievement for year 2003 and reduced in market credit days by half in line with GI credit policy.
• Re-engineered Frozen Foods Division; achieved YOY 20%+ growth for Year 2004 & Year 2005 versus stagnant sales for the preceding 5 years.
• Doubled the sales turnover for KSA operations in Year 2005 Vs. Year 2004.
• Vendor / SKU rationalization translating into improved sales, reduction in losses due to damages / expiries & improved cash flow linked to higher stock rotation.
• Improved payment terms with multiple Suppliers.
• Initiated and deployed a total merchandising system covering planograms and evaluation systems to enhance visibility and minimize out of stocks on retail shelves.
• Re-engineered the forecasting / ordering process to minimize out of stocks & reduce inventory holding for just in time delivery.

• GTC OLAYAN is one of the leading FMCG distributors operating in KSA.
• Aggressive performance based career growth. In 9 years was Sales & Marketing Manager for the company excluding Kraft & Nestle divisions.
• Took control of Frozen Foods business in Year 1994 at SAR 10 Million and took it to height of SAR 100 Million + by Year 2002.
• Planned and implemented direct delivery of FCL’s from port to customers on 40% of turnover, translating into substantial savings on logistics & handling expenses.
• Executed successful launch of Oreo brand (OLAYAN & Nabisco joint venture).
• Classified Trade channels within MIS system for focused market development.
• Redesigned the sales forecast methodology to improvise on the Supply Chain process to ensure optimum sales and minimum out of stocks.
• Portfolio - Kraft Foods, Kimberley Clark (Kleenex, Huggies, Kotex), Colgate Palmolive, Energizer, Nabisco (Planter’s, Oreo, Chips Ahoy), Ricegrowers (Sunwhite), Borden Foods, Pillsbury, Haagen-Dazs, Emborg, McCain, Pillsbury, Wattie’s, Entremont, Reckitt & Coleman, Dabur etc.