Arif Shaikh

Designation - Senior Sales Executive, Pune Division
Reporting Manager - Maharashtra and Karnataka State Head
Sector - FMCG (Milk and Dairy Products)
Direct reporting employee - 3
Distributors - 7 and 19 Retail Stores Manager (Tirumala Distribution Centre -TDC)
\] LACTALIS GROUP - World ranking - 1 in global in term of Revenue and Production
\] Accountability of Distributors and Channel Partners
\] Sustain revenues during economic downturn and Pandemic
\] Expansion and penetration of new territory and existing territory respectively with proper distribution planning and appointing new distributor
\] Following the guideline of reporting manager to achieve corporate goal
\] Developing business plans by Setting sales targets for individual team member, tracking their achievement and analysis them.
\] Implication of marketing strategies and advertising campaigns via product demonstrations, promotional activities, door to door polices and promotion of product lines
\] Managing short term and long term budgets
\] Maintaining statistical, financial records, overseeing pricing and stock control
\] Dealing with customer queries and complaints
\] Maximizing profitability and setting/meeting sales targets, including preparing promotional materials, displays and motivating staff to do so
\] Ensuring compliance with health and safety legislation
\] Liaising with vertical Key Account Managers of Head Office like Production Managers, Supply Chain Managers, HR Managers, Finance Managers and others.

Highlights:
\] Achievements :
o Project Manager with Successfully opening of 21 Exclusive Thirumala Retail Outlet
o Overall territory growth from launching to 7.35 Cr (USD 9.50 lakhs)
o Pandemic sales of 4 Cr (USD 5.00 lakhs), highest among all branch
o Solapur district sales contribute, +37% and +5% by Rural Area and By-Products respectively

Designation - Area Manager, Central Maharashtra and North Karnataka Zone (Seven Districts)
Reporting Manager - Maharashtra and Karnataka State Head
Sector - FMCG and BAKERY (Bakery, Namkeen, Cakes, Sweet, Cookies, Biscuits and Health Conscious)
Direct reporting employee - 21
Distributors - 57,
Numbers of Outlet cover - 30, 000 approximate and 15 Retail Store Manager of Chakote Exclusive Outlet (CEO)
\] Establishing corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals. Setting sales targets for team/ branches and achievement analysis.
\] Sustain revenues during economic downturn; expand dealer and deep penetration of territory with proper distribution
\] Support integrated marketing/advertising campaigns via product demonstrations, promotional builder events, and promotion of product lines at trade shows and events
\] Recruiting, training, supervising and appraising staff
\] Managing budgets and maintaining statistical, financial records, overseeing pricing and stock control
\] Maximizing profitability and setting/meeting sales targets,
\] Managing territory by Coaching, Mentoring, Appointing and Aligning distributors on product line and "value add" to end users, resulting in increased productivity
\] Work closely with vertical Key Account Managers of all department in organization
\] Realign small accounts, in various classes of retail sales trade (general trade) and modern trade
\] Recommends product lines by identifying new product opportunities, tracking competitors
\] Implements trade promotions by publishing, tracking, and evaluating trade spending.
Highlights:
\] Achievements :
o Project Manager with Successfully opening and managing of 15 Exclusive Chakote Retail Outlet
o 10% overall territory growth from 28.08 Cr to 31 Cr (USD 40 lakhs)
o Launch new product in Namkeen and Bakery Product with pre-sales of 3000 pieces per day
o 30% of sales contribute by rural and weekly market of rural area

Designation - Sales Manager, Central Maharashtra Zone
Reporting Manager - Maharashtra and Goa State Head
Sector - TELECOMMUNICATION (Prepaid Sim card, Postpaid Sim card and Digital TV)
\] Established corporate goals, short term and long-term budgets and developed business plans for the achievement of these goals. Set sales targets for team/ branches and achievement analysis.
\] Developed and implemented strategic sales plan to accommodate corporate goals.
\] Identified opportunities and co-selling with the business partners on a national level.
\] Managed Distributors, Retailers and Field Officers.
\] Maintained stock and maintained break-even point. Retain healthy ROI rate of Distributor/ Stockiest.
\] Create new retailer and increased customer base
\] Appointed new business partner, Analyzed new and potential market within territory and other managerial activity to enhance Brand Airtel as most loved brand by 2015.
Highlights:
\] Achievements:
o Took a Charge of Central Maharashtra as Territory Manager in Year 2011 with Penetration of 8400 Connection/year and INR 200 Million of Turnover, at the end of my employment term we were doing 27600 Connection/year with turnover of INR 650 Million by making distribution correction, increase in additional distributors and dealers network.
o Rank 7th and 2nd in National Level TM Contest (April’ 2012 - March’ 2013, July’ 2013 - Sept.’ 2013 resp.)
o Rank 2nd, 1st and 2nd in State Level TM Contest (May’ 2013 - June’ 2013, Oct.’ 2013 - Nov.’ 2013 Feb.’ 2014 - March’ 2014 respectively)
o A2 rating in Appraisal 2014: highest among all TM in Maharashtra &Goa
o Only Manager with 23%+ market SOGA for last 48 months except 4 month (Dec’ 14, Jan’ 15 to March’ 15)
o Highest activation in month of Nov’ 15 - 314 (activation/month), since inception of Airtel Digital TV in Beed (Diwali Season)
o Highest activation in month of Jan’ 16 - 1162 (activation/month), surpassing every district in Maharashtra (activation/population)
o Beed Gross Activation always surpasses 21 districts like Kolhapur, Sangli, Goa (south and north), South Pune, Ratnagiri, Sindhurgh, Osmanabad of ROMG 1 & Akola, Amravati, Bhandra, Buldhana, Chandrapur, Gondia, Hingoli, Jalna, Latur, Nanded, Nandurbar, Parbhani, Wardha, Washim Yavatmal of ROMG 2 for last 42 months (my job tenure)

Designation - Sales Officer, Central Maharashtra Zone
Product - FMCG - Food and Non-Food (All SKUs and Brands)
Sector - FMCG SECTOR
\] Managed PAMS Department and take care of primary, secondary and tertiary sales
\] Given The target of 10 Million and achieved 105%
\] Organized product promotions and branding.
\] Handled a ream of 7 staff including a team of salesmen.
\] Ensured attractive display, assist customers to choose and advise them on the use and care of products.
\] Sent timely feedback about product to Area Sales Manager.
\] Maintained the Standard Level SKU in all outlets.
\] Monitored the movement and availability of various lines and order new stock accordingly, and generated product feedback report.

Designation - Floor Supervisor, Mina Hypermarket, ABU DHABI, UAE
Reporting Manager - Assistant Store Manager
Sector: WHOLESALE AND RETAIL SECTOR /RETAIL STORE (FMCG - Food and Non Food of top companies and their brands)
\] Monitored the movement and availability of various lines and order new stock accordingly, product feedback report.
\] Organized product promotions and ensure customers are aware of promotional schemes
\] Handled a team of 10 staff, Including, Merchandiser, Section In charge.
\] Ensures attractive display, assist customers to choose and advise them on the use and care of products
\] Managed a total area of 3000 Sq. M., with turnover of AED 30 million (assigned area)
\] Maintained the Standard Level SKU.
\] Taking Care of Replenishment of each dept. and maintaining Shrinkage to minimize
\] Taking care of all in-house promotion.
\] Arranging the Training for staff with HR Co-ordination.
\] Achieving the monthly sales target.

Designation - Outlet Manager and Sales Executive, Central Maharashtra
Sector - FMCG SECTOR, FOOD AND RESTAURANT (Frozen Division)
\] Managed a team of 5 servers, create master calendar and schedulers for employees.
\] Placed orders and satisfying customers by creating new topping and flavor of choice
\] Planned and implemented marketing and sales strategies to Increased dealer network from 50 outlet to 75 outlet
\] Oversee daily operations and clean ambiance.
\] Developed and maintained Inventory, cordial relations with customers and maintain MIS on base of customer favorite
\] Evaluated the performance of salesmen implement recognition campaigns to motivate and recommend rewards for good performance.
\] Managed outdoor sales, counter sales with target, planned and identified customers to achieve primary and secondary sales target.