Regional Manager -Middle East, SAARC & Africa
Pelikan Middle East FZE
Total years of experience :33 years, 3 Months
Re- Launched Pelikan brand in Kenya on May 2009,
Given Highest visibility as a Single brand
Set up full-fledged sales department for the distributor
Set up Marketing Team for the Distributor
Reached to all levels of Distribution channel in Kenya.(Modern market, Whole sale, Retail & B2B)
Launched GEHA Brand in Kenya on September 2010.
Launched Herlitz brand in Kenya on August 2011.
Tripled the Pelikan business in Kenya and Doubled the Sales for Africa in the First Year.
50% growth in the second year for Kenya and 30% growth for Africa business.
Increased Business partners from 3 to 20 for Pelikan Africa by traveling 22 countries.
East Africa Business distribution closed with appointing Distributors in all major countries ( Kenya, Uganda, Tanzania, Rwanda & Ethiopia)
Southern African Business for Pelikan has developed by appointing Distributors in South Africa, Botswana, Angola, Mozambique, Madagascar, Malawi, Mauritius and Namibia.
West African Business has opened with Appointing Business Partners for Nigeria, Ghana, Liberia, Burkina Faso, Ivory Coast, Niger, Mauritania & Senegal. New openings discussions in Mali, Togo and Benin.
Central African Business has started with appointing BP for DP Congo & Cameroon and negotiations are on for Sudan, PR Congo and Gabon
Re- Launched Pelikan in South Africa with Beswick Office Product Ltd on September 4th 2012 at Johannesburg SHOP SA Exhibition.
Re- Launched Pelikan, Geha & Herlitz in Ghana with Krif Ghana on 26thSeptember 2012. Official Launch done by Minister of State for Gaha Dr. Joseph Annan at Accra German-Ghanaian( Geeru) Exhibition
Appointed Distributor for UAE, Saudi Arabia and Egypt for PMEA within one month of taken over as its regional Manager for entire operations.
Hoshan Pan Gulf is the largest Stationery Company in the Middle East
and Africa. The company is dealing with many well known stationery
brands such as Staedtler, Uni-Ball, Maped, Carl, Pental, Rapid,
DC-Fix, Olfa, Ibico, Fuji, GBC and Folder Mate etc. Our products are
Sourced from Europe and Far East countries.
Having had vast experience in the stationery field and my past knowledge of Kenyan market, I was chosen by HPG to develop its existing business in Kenya. The initial plan was to operate the Kenyan business from our Dubai Office. In less than a year I was able to convince the management to open its independent branch with full-fledged activities similar to that of our operations in Dubai. Today Clips Kenya is one of the leading branch office of HPG, holding tremendous stock, various fixed assets, state of the art infra structure, valuable human resource support, holding high caliber operational standards.
Al Kharji LLC is a Pioneer in marketing and distribution of FMCG Products in the U.A.E. The company is dealing with Vileda house ware cleaning products from Germany for the last 30 Years in U.A.E. They also deal with multi branded Stationery products from Far East and Europe.
Guiding the sales staff to developing business from leading whole sellers, supermarkets
and hypermarkets in a highly competitive environment.
• Approaching and negotiating with retail management for new approvals, product line extensions, promotions and special displays.
• Evaluating and approving the annual agreement with retail management.
• Evaluating market needs and trends, report to marketing manager.
• Coordination with various departments such as sales, dispatch, accounts dept. etc.
• Monitoring sales analysis and sales forecasting.
• Market survey and research for new product development and launch.
• Preparing annual Sales & Marketing plan and supervising the sales and marketing team to ensure the successful implementation of the same.
Mega Spin Ltd, Nakuru was a pioneer company in Kenya for manufacturing Garments. Speciality in Blankets their key market was UN requirement . I was in charge of both sales and admin, I managed to expand the business to local and neighbouring country retail markets . As a admin Manager, I was in charge of looking after HR issues, Salary preparation for the staff, Vehicle allotment, Delivery management, custom procedures and part of accounting assistance to the Top management.
Over all supervision of different bore well work done all over Kerala state.
increased number of branches from 2 to 7, covering 10 districts of Kerala.
signed with ELGI borewell pump set dealership for the company during my tenure.
increased volume of business to ten times as during the 5 years of service.
Project based on Business communities in Africa was the doctorate subject with IIBMS. Done research based on my visit to 25 countries in African continent and referring many other research materials and publications about African business helped me to complete this project and given me right idea of doing business with African countries.
Post graduate Diploma in Marketing management with key subject covered are Principles of Marketing, Advertising and sales management, Product management & Marketing research.
Bachelor of Education from Bangalore University covered subjects Physics, Mathematics, Educational Psychology, SUPW, English History.
Bachelor of science with Physics as major and Mathematics and chemistry as subsidiaries from University of Calicut