Key Accounts Executive
Arabian Oasis Food Co. LLC
Total years of experience :28 years, 3 Months
Agencies Handling: Gemco, Mehran Rice & Spices, Marico, Bokomo Foods,
Ceres juice, Kerry Foods (Green's), Kolson Foods, Lipovitan.
JOB RESPONSIBILITIES:
1. Handling Sales & Distribution of both Food & Non-Food Products.
2. Analyze Key Accounts related performance data such as sales volumes, out of stocks, stock-levels, and POSM placements, in order to anticipate, propose and implement action plans addressing variances from the original plans and targets
3. Handling some “Famous Brands" such as Diamond Aluminium Foils, Parachute Hair Care Products, Mehran Rice & Spices, Ceres Juice, Mehran Rice & Spices, Sue Bee Honey & Peanut Butter, Keebler & Murray Biscuits, Green’s Jelly, Muhallabia, Custard Powder, Baking Powder, Oats. Kolson Pasta, Spaghetti, Vermicelli. Lipovitan Energy Drinks.
4. Handling all Lulu Hypermarkets in Dubai, Sharjah & Ajman. B-Class Outlets such as Regency Group, Shaklan, Al Madina Supermarkets in Al Quoz & Jebel Ali.
5. Coordinating with the buyers for New Product Listings, Promotions, Display & Visibility, Rentals, Key Account Agreements.
6. Servicing the needs of existing Customers.
7. Developing & Planning Sales Strategies to achieve Target.
8. Train and develop Key Accounts Merchandisers with regards to merchandising principles and standards
9. Coordinating with Supply Chain/Logistics to ensure timely delivery in the outlets.
ACHIEVEMENTS:
1. Overall YTD Growth 18%.
2. Received STAR PERFORMER Award for Q1 2015
3. Received STAR PERFORMER Award for Q1 2016
RESPONSIBILITIES:
1. Handling sales & distribution of “XOLO” brand Android Smartphone with Intel Inside
2. Managing all sales related activities covering setting and monitoring targets and ensuring accurate delivery of products.
3. Market visit for secondary sale, retailer schemes communications & implementations, market feedback.
4. Expanding distribution & dealer network by visiting new outlets & opening new accounts/Direct Franchisee.
5. Relationship development with dealers from both Modern Trade & General Trade.
6. Training, coaching & guiding the team.
7. MIS management and circulation.
ACHIEVEMENTS
1. Opened 22 new franchise outlets within a span of 4 months.
2. As a team, consistently hit and surpass monthly sales targets.
3. Apart from sales, also trained the team about Android Applications.
RESPONSIBILITIES:
1. To Lead, Motivate & Manage sales of Nokia Handsets through a team of FF Area Sales Manager, Route Trainers & Sales Promoters.
2. Handling A++ outlets & responsible for width, depth & tertiary for these outlets across Kolkata
3. Responsible for High-End Models Targets & Sellout/Tertiary Achievement (NOKIA TOUCH & QWERTY, Dual Sim, Touch & Type & SMARTPHONES.)
4. Daily Market Visit. Develop relationship with Retailers/Distributors
5. Translating company priorities into sales priorities; assessing the Channel wise Sales & Distribution.
6. Implications of Marketing Strategies (Sales Capability Building, Retail Solution Selling, Promotions, Display activities)
7. Responsible for weekly & monthly review of Promoters, ASM’s, Route Trainers.
8. Responsible for Value, Volume, ASP, Productivity & Market Share Growth.
9. Tracking daily sales, analyzing day-to-day performance of the team.
ACHIEVEMENTS:
1. Received Certificate of Appreciation for outstanding achievement in the Field Force Smartphone contests for the period May-June 2011.
2. Highest achiever of KKR IPL Activations Schemes in the entire eastern region.
3. Done maximum pre booking & sales of Nokia Lumia 800, N8 & E7 in the region.
4. Increased Asp, Productivity & Market share across all the regions in West Bengal.
1. To Lead & Manage sales of Motorola Handsets through a team of 540 people. (12 Moto Managers, 65 Moto Agents, 463 Moto Whiz)
2. Translating company priorities into sales priorities; assessing the sales
implications of marketing strategies (eg impact of pricing, key events,
promotions, display activities, product demonstrations, from historic sales data)
3. Achieve Sales & Distribution Targets as per company’s strategic plans.
4. Tracking daily sales, analyzing day-to-day performance of the team.
5. Planning promotions & drives to boost up sales
Designation: Key Account Executive
Period: March 2005 to May 2008
Territory: Dubai
Agencies Handled: Heinz, Glaxo Smithkline Beecham, Reckitt Benkiser, Yardley, United Biscuits, Dabur, Bertolli International.
RESPONSIBILITIES:
1. Handling Modern Trade, Hyper markets, chain of shopping malls, A Class outlets. Carrefour, Geant, Hyper Panda, Lulu’s.
2. Handling some “Famous Brands" such as Heinz, McVities, Bertolli Olive Oil, Airwick, Harpic, Veet, Dabur, Horlicks, Aquafresh, Eno, Yardley, Ribena.
3. Ensuring Product Availability and Visibility: Developing merchandising and layout plans consistent with overall Category Plans.
4. Coordinating with Carrefour Management for new product listings, KEY Account Tie Ups, price issues, promotions & displays (Gondola, Floor Display).
5. Achieving monthly targets by proper planning & implementation.
6. Coordinating with Supply Chain/Logistics to ensure timely delivery in the outlets.
ACHIEVEMENTS:
1. Received Certificate of appreciation from Mr. Ajay Suri (M.D. Heinz-Asia Pacific) for best Display and Plannogramme Maintenance at Carrefour Outlets.
2. As a team, consistently hit and surpass monthly sales targets
RESPONSIBILITIES:
1. Handling Primary/Secondary Sales for the Territory.
2. Managing Sales & Distribution
3. Daily Market visit to develop relationship with Retailers.
4. Assessing Customer Opportunities and Analyzing Competitor Behaviour.
5. Establishing Distributor/Dealer network.
6. Training distributor sales staff.
RESPONSIBILITIES:
1. Generating new business by visiting Architects, Builders and Contractors.
2. Generating business through retail and wholesale channels.
3. Managed new leads and existing clients, pitching the expanding range of products.
4. Handling Primary and Secondary sales for the region.
5. Appointment of New Stockiest.
ACHIEVEMENTS:
6. Helped to increase the sales by 20% for the 2003/2004 financial year, compared to 2001/2002.
RESPONSIBILITIES
1. Position the Company as Preferred Brand by developing merchandising & ensuring Optimum Visibility at the outlets.
2. Budget Planning
3. Handling Events & Promotional Activities. Involved in Major Activities such as National Football League, Coca Cola Road Show, Sprite Diana King Show
4. Institutional & Key Account Tie Ups.
5. Dealing with Press Ads. P.O.S./P.O.P. Management.
6. Thorough knowledge of Marketing/Distribution and the Trade.
ACHIEVEMENTS
7. Received Certificate of appreciation from Mr. George Samuel (President-Coca Cola India) for Operation Thunder in Hyderabad Territory.
8. Was a part of the team that involved in the successful launch of SPRITE in India in the year 1999
RESPONSIBILITIES:
1. Business through Dealers and distributors.
2. Industrial Selling.
3. Appointment of New Stockiest
YEAR INSTITUTE Post Graduate Diploma in Business 2010 Annamalai University Administration (PGDBA)
Bachelor of Business Administration 2008 Annamalai University
Bachelor of Commerce (B.Com) 1994 North Bengal University
