Arshad Faridi

Sales & Marketing Business Development Modern Trade General Trade HORECA

Key account management Distribution Management Launches & Sales Promotion Team Building

Language Known : Arabic, English, Hindi, Urdu

Oman Refco ( Muscat- Oman ) Sales Executive / Pre Seller Nov 2021 - May 2024

Developing assigned / new accounts ( Modern Trade, Traditional Trade and HORECA ) to achieve sales, market share, product distribution, and customer service targets

Executing sales plans through selling, merchandising, shelving and building exciting displays in a specifically assigned territory

Executing promotions soliciting placement of incremental marketing equipment, displays, racks and selling products inventory

Working closely with the delivery and merchandising departments to ensure top quality servicing of all Pepsi accounts

arshad.faridi@gmail.com
**Current Location : Jeddah -Saudi Arabia

Expanded revenue growth and market share in line with sales plans.

Organized promotional campaigns for new product launches.

Penetrated into untapped market segments with right tactics.

Steered many promotional campaigns and consumer activation drives.

Consistently achieved KPIs of sales contribution, target achievement, product mix, profitability and margins

( *** COVID lockdown, stuck in India, Flights Closed for a year India to Oman,
I look forward to answer any questions you may have )

Ventured into manufacturing of Clothing / Menswear.

Sales and Marketing of the product to Modern trades, Whole Sales and, Retail.

Voilah turned out to be an Authentic brand with Quality recognitions

Registered with Small Scale Industries body and also government approved

Key member, launch team - Rasna Ju-C, Fruit Beverages, Pet Bottles

Evaluated the appointment of key Stockiest & Distributors.

Managed a Team of Territory Sales Executives and Territory In charge / officers.

Managed / Introduced effective promotional and activation programs.

Managed the key modern trade outlets. Lead a team of Merchandisers.

Added value to the existing Distribution Systems and market reach.

Managed substantial brand visibility and availability.

Highlights :Key clients: Carrefourr, Panda, Tamimi, Farm, AL Lulu

Supported the new store launch - Spencer’s Daily

Introduced Quantity Purchase Schemes and new collection methodologies at the retail store.

Managed the store capacity of approximately 3000 Sq Ft, and lead a team of 12 members.

Facilitated the re-structuring of distribution channels, territory, and route re-scheduling

Implemented a robust Distribution System and increased the product reach.

A key member of the team that launched SUNFILL Brand - Coca-Cola.

Handled consumer activation programs and Market Impact Teams.

Involved in many brand promotions and go-to market events.