Arshad K A

• Drive end-to-end merchant acquisition, from prospecting and business presentations to commercial discussions, contract
negotiation, onboarding, and platform activation.
• Manage merchant accounts and develop strong relationships with business owners and key stakeholders to support retention,
sales growth, and long-term partnership success.
• Analyze merchant performance and implement commercial and promotional strategies to improve visibility, order volume, GMV,
and overall account performance.
• Coordinate with internal cross-functional teams to resolve onboarding, menu, operational, and commercial issues and ensure a
smooth merchant experience.
• Signed and successfully onboarded 140+ merchants, expanding the platforms merchant portfolio and market coverage.
• Manage merchants generating QAR 2M+ in monthly GMV and supporting 75, 000+ monthly orders.
• Received the Keeta Desert Sprinter Award in recognition of outstanding performance and rapid completion of assigned business
objectives.

• Develop and implement innovative marketing strategies and business plans that align with company goals and market demands.
• Conduct thorough market analysis to identify trends, customer needs, and competitive landscape, leveraging insights to inform strategic decisions.
• Design and execute lead generation campaigns, manage key accounts, and drive sales performance through targeted marketing efforts.
• Optimize marketing budgets and resource allocation to maximize ROI and achieve cost-effective results.
• Utilize digital marketing tools and platforms like Meta ads to boost online presence and engagement.
• Monitor and analyze performance metrics to assess campaign effectiveness and implement improvements for continuous growth.
• Manage daily operations across all retail channels to optimize profit margins and minimize operational costs. Ensure that all stores are adequately staffed and operational standards are consistently met.
• Conduct detailed inventory analyses to maintain optimal stock levels, leveraging sales data to determine appropriate supply quantities and minimize stock-outs or excess inventory.
• Evaluate sales performance and customer satisfaction metrics to drive improvements. Implement strategies to meet and exceed financial targets, ensuring high levels of customer satisfaction.
• Set ambitious sales targets and develop actionable plans to achieve them. Designed and executed sales promotion campaigns to boost brand visibility and attract new customers.
My role emphasizes a data-driven approach, creative problem-solving, and good leadership to achieve business objectives and long-term success in the trading sector.

• Developed and executed business development and marketing initiatives that contributed to 20% overall business growth.
• Strengthened brand positioning and client relationships, contributing to a 20% increase in market share.
• Identified underserved market segments and new business opportunities, contributing to a 10% increase in monthly sales.
• Built and maintained client relationships while supporting sales planning, market analysis, and business expansion activities.

• Directed a team of sales professionals, providing mentorship, training, and performance evaluations to drive team productivity and cohesion.
• Developed and implemented strategic sales initiatives, including lead generation and client acquisition strategies, resulting in a significant increase in monthly sales.
• Managed key accounts, fostering strong client relationships and ensuring exceptional customer service and satisfaction.
• Conducted market research and competitive analysis to inform sales strategies and product offerings.
• Oversaw the execution of promotional events and product launches, enhancing brand visibility and market penetration.
• Utilized performance metrics and sales data to refine strategies and achieve targets, consistently exceeding sales goals.
• Achieved a 30% increase in annual sales revenue through effective team management and strategic planning.
• Enhanced customer retention by 25% by implementing targeted follow-up and relationship-building initiatives.

• Led and motivated a sales team to achieve business targets while maintaining high standards of customer service and sales
performance.
• Developed and implemented sales strategies that increased market penetration by up to 25%.
• Introduced a structured prospect follow-up process that contributed to 10% annual customer-base growth.
• Monitored team performance, supported customer relationship management, and coordinated sales activities to improve
conversion and retention.
• Recognized with Top Performer Awards in 2017, 2019, and 2020.

• Managed cash transactions accurately and efficiently in a high-volume retail environment.
• Assisted customers with purchases, returns, and exchanges, ensuring a positive shopping experience.
• Utilized point-of-sale (POS) systems for processing transactions and maintaining accurate financial records.
• Provided excellent customer service by addressing inquiries, resolving issues, and delivering product recommendations.
• Collaborated with team members to maintain store cleanliness and organize merchandise.
• Monitored inventory levels and reported discrepancies to ensure stock availability and minimize losses.
• Awarded the Best Employee Award for outstanding performance and exceptional customer service.
• Streamlined checkout processes, reducing average transaction time by 20% and enhancing overall customer satisfaction by 100%
• Recognized for consistently achieving high accuracy in cash handling, resulting in zero discrepancies during end-of-day audits.
• Implemented effective customer service techniques, contributing to a 15% increase in repeat customer visits.
• Played a key role in training new cashiers, enhancing team efficiency, and ensuring adherence to company standards.

• Supported recruitment, employee onboarding, training coordination, employee records, and engagement activities.
• Assisted with performance evaluation processes and internal communication.

Assisted in day-to-day HR operations, ensuring smooth and efficient administrative support across departments.
Handled recruitment activities including job posting, screening resumes, scheduling interviews, and coordinating with candidates.
Maintained employee records, documentation, and HR databases with high attention to detail and confidentiality.
Supported onboarding and induction processes for new employees, helping them integrate into hospital procedures and policies.
Assisted in drafting employment contracts, offer letters, and official communications under the supervision of senior HR management.
Coordinated employee training sessions, workshops, and performance appraisal activities.