ARSHIYA KHAN

• Establish and execute data-driven, contextualized strategic recruitment plans in close collaboration with
senior academic leadership, aligning admissions targets with institutional enrollment goals and Qatar
National Vision 2030.
• Develop, plan, and implement a structured inquiry tracking process and admissions management workflow,
leveraging Zoho CRM and Salesforce to enhance and automate all admissions-related business processes
— maintaining 100% lead tracking accuracy across a 200+ active enquiry pipeline per quarter.
• Respond promptly to prospective student inquiries related to technical aspects of admissions applications;
systematically gather user feedback to identify pain points and enhance online application systems for
greater usability and accessibility.
• Enhance and continuously optimize online admission applications and digital touchpoints across all academic
programs, in collaboration with program leads and executive leadership.
• Manage all admissions-related data within CRM and student information systems; produce structured
ARGOS-equivalent MIS dashboards and in-depth analytical reports on prospects, applicants, and admitted
students — with trend analysis and actionable recommendations for senior leadership.
• Assist in the thorough review and evaluation of admissions applications for training and professional
development programs, assessing candidate profiles against program-specific eligibility criteria.
• Participate as a non-voting admissions resource in program review sessions with academic teams,
contributing institutional knowledge to applicant discussions, facilitating structured evaluation, and supporting
identification of high-achieving candidates for scholarship or merit recognition.
• Develop and implement evaluation rubrics in collaboration with program leads to provide standardized,
evidence-based input on applicant admissibility — ensuring fair, consistent, and defensible admissions
decisions.
• Contribute to continuous improvement of the admissions process by critically evaluating existing policies,
identifying inefficiencies, and making relevant procedural recommendations to leadership.
• Manage paid multi-channel digital campaigns (Meta, Google, LinkedIn, WhatsApp Business, email) with
measurable ROI, increasing qualified lead flow by approximately 30% in the first six months through data
driven optimization and performance monitoring via Google Analytics and Meta Insights.
• Build and manage B2B partnerships with 50+ Qatar schools and universities — including Newton School,
Nord Anglia, Lusail University, VCU Arts Qatar, and Barzan University — to create referral pipelines and
cross-institutional visibility.
• Ensure brand governance standards across all outward communications, vendor deliverables, and digital
assets, maintaining consistency with institutional identity guidelines.
• Support administration of standardized assessments and admissions-related testing as required, including
coordination of test scheduling, candidate communications, and compliance with testing standards (e.g.,
SAT, GRE, TOEFL equivalents for professional programs).
• Undertake other reasonable tasks as assigned by the supervisor in support of institutional admissions and
marketing objectives.

Experienced in conducting audits for the Relationship Executive Cell, organizing
walk-in drives for clients, and managing documentation and reports. Profcient in
handling CRM tools like Edulearn, Zoho, Oracle, and Vector. Skilled in collaborating
with top pre-schools, IT giants (Cognizant, Infosys, Accenture, SIEMENS), FMCG
leaders (Asian Paints), and banking sector giants (SBI, BOM, ICICI, Axis).

• Spearheaded brand-led enrollment growth across three campuses, achieving 18-22% year-on-year
increases through integrated digital campaigns and structured admissions communication frameworks.
• Designed and executed multi-channel marketing campaigns across Google Ads, Meta, outdoor media, and
community events — reducing cost-per-enrollment by approximately 15%.
• Developed content and messaging strategy for open days and community events, consistently achieving 35-
40% attendee-to-enrollment conversion through structured follow-up pipelines.
• Managed CRM platforms (Zoho, Oracle, Edulearn) for pipeline tracking and automated follow-up;
implemented lead scoring and drip sequences, reducing inquiry-to-enrollment drop-off by approximately 25%.
• Produced MIS dashboards and performance reports tracked by group leadership for strategic planning and
brand investment decisions.

Skilled professional with expertise in full-cycle recruitment, sourcing, and walk-in
drives. Experienced in training digital marketing teams, managing CRM, executing
online campaigns, and driving BDM activities. Profcient in report management and
database handling using MY GIIS Software (DBMS).

• Directed admissions and marketing communications for a flagship international school campus, driving
enrollment growth through targeted digital campaigns, structured referral programs, and open houses.
• Designed referral programs contributing approximately 20% of annual new enrollments from parent and
corporate networks.
• Improved inquiry-to-enrollment conversion by approximately 18% through brand-consistent digital storytelling
across social platforms and email communications.
• Managed MYGIIS ERP and produced structured MIS reports on enrollment trends, marketing ROI, and
pipeline health for senior leadership review.
• Collaborated with Principal and Senior Leadership to align all admissions communications with institutional
brand guidelines and compliance standards.

Profcient in sourcing talent for international markets, including the Middle East, UAE,
UK, and East Africa. Experienced in handling international CRM systems, fostering
team bonding through activities, and conducting team reviews. Skilled in organizing
events, managing convocation ceremonies, and coordinating monthly calendars to
ensure seamless operations and team alignment.

• Managed international admissions communications for EMBA, DBA, and diploma programs across UAE, UK,
and African markets; counseled 100+ applicants per intake cycle.
• Supported brand positioning through personalized application guidance, achieving record intake for the 2022
cohort.
• Coordinated with partner universities across three countries to streamline offer processing, reducing time-to
enrollment by approximately two weeks.

Experienced in managing GDPI (Group Discussion and Personal Interview) processes,
organizing team bonding activities, and conducting regular team reviews to enhance
performance. Profcient in coordinating walk-in interview processes and providing
engaging campus tours, ensuring a positive experience for candidates and fostering
organizational growth and collaboration.

• Supported marketing team in social media outreach, event coordination, and lead follow-up to maximize
enrollment conversion.
• Coordinated GDPI rounds, assessments, and interview scheduling for MBA program applicants.

Experienced in cold calling to engage potential candidates and assisting in the
interview process. Skilled in managing TC and migration creation, along with UDICE
and SARAL entries under CBSE guidelines. Profcient in handling RT admissions,
scheduling principal appointments, and conducting exit interviews for students and
candidates with professionalism and accuracy.