Arun Antony

 Responsible for the revenue generation and strategically leading the team in Apple, Anker & HP verticals.
 Led the business customer wise and deployed product extensions, and product promotional opportunities to
meet/exceed revenue targets keeping abreast the country specific sales strategies.
 Managed and mentored the sales team to identify, evaluate and pursue new business opportunities to
increase revenue as well as market share.
 Appraise performance of key partners towards achieving approved budgets while keeping abreast the positive
business relationship.
 Developed strategies for expansion and consolidation of channel partners including onboarding of new
channel partners, area assignment in the region along with driving the corporate sales.
 Part of networking platforms, industry events to build and maintain strong client relationships.
 Managed the overall operational aspect including designing GTM& distribution strategies, negotiating
contracts, closing deals.
 Monitor sales performance against targets and take corrective actions as necessary to ensure achievement of
sales volume goals.
 Periodic performance reviews for the team and ensured on course correction wherever required.

 Leading and managing the team by building long term strategy that maximized profitable growth, service
levels and meet revenue objectives while handling $10 million + annual business.
 Developed a comprehensive sales strategy to maximize sales while directing and leading the team.
 Led the managers as well as frontline team ensuring execution of company`s SOP policies, strategy and
objectives at market level with timely review and making course corrections as per achievements against
KPIs and annual operating plans.
 Ensured on upkeep of governance in business environment of distributors and dealers to make sure smooth
execution in coordination with supply chain, logistics and inventory management teams.
 Conducted Sales and product training sessions for the team to provide quality and standardized output.
 Analyzed market inteligence, customer preferences, and competitor activities to identify opportunities for
revenue growth
 Mentored and contributed as a team leader to the team`s performance to achieve results and ensuring that
tactical plans are deployed.

 Led the team by rendering leadership qualities, formulating & implementing strategies while
overseeing and driving top line and bottom-line growth in different segments of market
place.
 Drove the team in the direction of revenue growth, sales forecasting, optimizing the operations and keeping
costs under control.
 Analyzed emerging markets, drove the new product launch plans, retailer engagement, enhancing product
availability& visibility and periodical trade promotions ensuring financial performance a& P&L management.
 Devised a competitive commercial strategy to create new opportunities and to plan to counter competition
brands.
 Reviewing the team periodically to assess the progress and make course correction to achieve AOP set in the
beginning of the year.
 Responsible for managing the activities related to monitoring competitor activity, channel engagement,
BTL activity planning & execution as per revenue plans while managing the retention & growth of
distributors, super stockiest, retailers and sales team.

 Created a strategic Regional sales plan while managing and leading $9 million annual revenue portfolio of
distribution business for Kerala & Karnataka markets while aiming for growth of the branch and
organization.
 Developed and executed strategies to achieve revenue targets for the region, including both sale volume and
value objectives
 Recruited, trained, managed, motivated and led the team with right delegation of tasks resulting in improved
business metrics.
 Managed various activities of retail sales engagement programs for the region like in shop branding,
signage, retail activations, display elements ensuring mapping of retail landscape and drove activation of
inactive dealers.
 Identified opportunities to expand the distribution network within the region by identifying and onboarding
new partners aligned with the brands values and standards.
 Led the implementation of retailer network expansion strategy & distributor management, engagement
strategies, new customer acquisition, strategic RTM plans resulting in 25% increase in outlets covered and
20%+ growth for two consecutive years
 Drove the sales team to ensure proper Placement of new products launched at retail stores in alignment with
company objectives.
 Implemented channel management strategies to expand market coverage and increase product availability.
 Offered exemplary customer service and support regarding complaints /queries actions in response to market
demands and exceeding
customer expectation.
 Developed plans to acquire new customers or clients through direct sales techniques involving consultants,
architects and interior designers.
 Prepare Quarterly/ yearly meeting calendar in advance to ensure all important sessions are conducted with
team members.

 Spearheaded the retail sales for the assigned area while managing and developing the retail presence and
revenue generation.
 Drove revenue from company`s premium product offerings and services to enhance revenue and
profitability while maintaining relationships with key customers and influencers.
 Appoint distributor & dealer, outlet selection, in-store VM & branding execution, product placement plan and
oversee to make sure it is as per the objectives set by the organization.
 Periodic review of performances against the targets set geography wise, store wise, product wise & category
wise.
 Ensuring on product availabilities with advance planning and accurate requirement forecast in line with the
revenue plans.
 Established and nurtured exceptional networking with architects, interior designers while presenting company`s
products.

 Managed overall sales operational excellence in assigned task and territory through retail, wholesale& modern
trade networks.
 Ensured on product availability & visibility in the vantage points of all dealers enhancing brand recall and
customer retention.
 Managed and developed team of distributors, sales personnels, merchandisers in the assigned region
driving adherence of beat plan and category wise achievement plans.
 Organized distribution network with maintenance of prescribed stock norms, stock control, stock reorder level
planning, adequate
resources in terms of storage spaces, manpower, transportation etc.
Outline objectives in key target areas such as sales volume, market share, distribution channels, and profit
margins to guide promotions.
 Manage and strengthen relationships with existing and new channel partners, including distributors network,
modern trade retailers, and general trade outlets, to ensure optimal product placement and visibility
driving the revenue growth year-on-year.