Sales Executive
ECF Middle East
Total years of experience :12 years, 3 months
• Strong export experience specialized in business development and distributor management for each of our key product categories.
• Identifying, developing and networking with existing & new distributors, resulting in deeper market penetration and wider market reach. Established new markets with new distributors in Iran, Azerbaijan & Ethiopia
• Carved a separate direct sales approach & won major hospitality clients across markets, which included Kempinski (Djibouti & Seychelles), Sheraton (Maldives & Addis Ababa), Hilton Namibia, Jumeirah Maldives and several other regional hotel chains. Currently developing UAE business.
• Created lasting relationships with key decision makers across the hospitality industry, thereby understanding their needs to offer the best quality products, equipment’s and service. Developed relationships with Executive Chefs, Catering Managers, and Procurement Managers / Buyers.
• Undertook market research on both new business & competition, allowing me to heavily prospect set geographical territory and create viable business plans. This also helped me understand future buying trends & provide timely feedback to management.
• Ensured to win back lapsed customers and introduce business and cold call plans to maintain a healthy pipeline of customers.
• Participated in several international exhibitions where contacts obtained were instrumental in inking new contracts in several markets, specifically Saudi Arabia, Seychelles & Maldives.
• Taking full ownership of ECF’s entire product range for different categories related to Kitchen (Kitchenware, Cookware, Flatware, Glassware, Table accessories etc.), Storage & Transport (Insulated Containers, Racks, and Trolleys), Pastry, Stewarding, Disposables, Kitchen Equipment and Machines. We stock most of the items permanently ex stock in Jebel Ali platform ready for immediate dispatch to Middle East, Asia and Africa.
• Worked closely with the logistics & warehouse teams to ensure timely shipments to customers thus giving a good understanding of the supply chain process.
• Fully adhere to all operational procedures (SOP) with regards to travel, immigration and safety regulations.
• Identify and meet the standard and special service requirements of the passengers at check-in, transfer desk, special services and boarding gates by adhering to the set service standards and procedures so that the passengers are handled in a friendly and efficient manner.
• Provide a proactive service to passengers prior to check-in such as, managing queues, baggage weighing, handling denied boarding passenger, staff passengers, helping families, identifying those with special needs and code share passengers, so that they are directed to the relevant check-in counters and are handled efficiently.
• Initiate boarding at the gates, following laid down boarding priorities, announcements, hand baggage removal, flight coupon reconciliation and head count confirmation in order to assist the process for a safe and on time departure of flights.
• Ascertain the handling requirements of the various categories of passengers (e.g. wheelchair, elderly and incapacitated etc.) then ensures that appropriate special services and facilities are provided to meet the special services requirements of the customers.
• Effective management of passenger complaints, reassuring agitated & nervous customers
• Trained in Basic Airport handling procedures.
• Trained on Minisoft Check-in Software & Navitaire Reservation Software
Degree in Arts
HNC in Aviation, Hospitality and Travel Management (Level 5), 2009 – 2010
3 year Diploma in Hotel & Catering Management, 2005 – 2008