HEAD
Centena Group
مجموع سنوات الخبرة :22 years, 9 أشهر
Performing market research and analysis as well as competitive analysis on a
regular basis. Identifying baseline metrics and marketing KPIs for the
company. Overseeing all media activities and PR management to proactively
position the brand in public. Brand strategy creation and implementation.
End-to-end customer evaluation across multiple channels while utilizing
strong digital marketing & analytical skills. Working closely with all business
divisions & partners to ensure clear information is addressed in an efficient
and timely manner. Execution and management of social media as well as
email marketing campaigns. Project management as well as the cost
management for the company. Team building, management & mentoring.
Conducting CSR (Corporate Social Responsibility) events when needed.
Communicate the company's top-level goals with the entire organization, so
the employees connect with their everyday tasks effectively and efficiently.
Lead generation for the company via both organic and non-organic ways.
Execution of various exhibitions on the behalf of the company. Integrating
marketing & digital campaigns and activities through CRM. Marketing
Automation for better and improved ROI. Reporting and performance
tracking on a regular basis.
• Created and evaluated different marketing and pricing strategies.
• Executed product marketing ( Saas - GPS Vehicle Tracking ( Telogis )
• Generated new business leads while keeping a close eye on the latest market trends.
• Increased brand awareness and market share of the organization.
• Created marketing strategies while collaborating with the sales, financial, public relations, and production departments.
• Improved the marketing ROI via better budget planning and financial management.
• Supervised and managed branding, advertising, and promotional campaigns.
• Prepared and presented quarterly and annual reports to the higher management.
• Promoted brand at trade shows and significant industry-related events.
• Prepared marketing & communication strategies to promote the company's products and services worldwide.
• Executed new product launches (Saas - GPS Vehicle Tracking) and hardware.
• Executed a successful Go-to-market strategy to promote GPS Vehicle tracking products and solutions across the Middle East, Russia, Asia, Europe, and America.
• Lead UI design teams to execute graphic user interface elements, like menus, tabs, and widgets for web applications & illustrate design ideas using storyboards, process flows, and sitemaps.
• Developed & Executed eCommerce portals to promote the Harley Davidson bikers community to promote GPS Vehicle Tracking and used as a bikers community as a bikers marketplace.
• Constructed brand architecture and determined the battlefield for the brand to maximize the profitability of the business.
• Assisted in the effective creation and enhancement of brand identity, advertising, social media, and other digital media solutions.
• Worked closely with the executive team and global sales channel to define the product roadmap, positioning, and go-to-market strategies.
• Developed and executed product launch process to streamline internal operations.
• Created and managed social media marketing campaigns to generate leads.
• Assisted in team building, management & mentoring.
• Actively viewed and analyzed website data, business events, and surveys to increase ROI and drive targeted leads.
• Attended industry events and marketing seminars to keep abreast of emerging technology.
• Developed and executed a marketing strategy according to the company's requirements and budget.
• Managed and tracked video production as well as other creative projects.
• Successful execution of various creative projects within the organization.
• Worked in collaboration with other team members i.e. UI/UX designers, developers, copywriters, etc. to enhance the overall productivity of the product.
• Also, worked closely with the creative team lead and director to ensure all projects run smoothly and are delivered in a timely and efficient manner.
• Developed and executed a marketing strategy according to the company's requirements and budget.
• Managed and tracked video production as well as other creative projects.
• Successful execution of various creative projects within the organization.
• Worked in collaboration with other team members i.e. UI/UX designers, developers, copywriters, etc. to enhance the overall productivity of the product.
• Also, worked closely with the creative team lead and director to ensure all projects run smoothly and are delivered in a timely and efficient manner.
On Going
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