Arun Baby Jacob

Being a Sr. Team Lead for operations, it’s my responsibility to ensure that the day to day operations runs smoothly provided by the framework handed over to me by the management keeping all the SOP standards are maintained within my department jurisdictions. Played a pivotal role with the team in improving the operations departments of inventory, inbound, fulfillment, outbound, RPC and logistics teams hence resulting in increase in its efficiency, productivity, time management and outcome.

LinkedIn: linkedin.com/in/arunbabyjacob
Website : arunbabyjacob.blogspot.com

Responsible for performing SEO functions as part of the Arius Interactive team for its existing and new clients. Responsible for developing SEO strategy for clients while managing design, development, SEO and web analytics resources.
➢ To work closely with technical team to ensure sites are built on a SEO-friendly web platform keeping key factor proximities like dynamic on page optimization, internal linking, technical issues, content, linking, schemas etc.
➢ Reviewing monthly reports to identify opportunities and develop SEO initiatives.
➢ Develops in-depth business and project specifications, providing solutions to meet client’s business goals and requirements.
➢ To interact and to builds strong relationships with clients.
➢ Gathers and interprets business requirements, and completes projects within budgets and time frames.
➢ Discover & evaluate organic competitors.
➢ Identify areas for on-site improvements in site structure, internal linking and content.
➢ Apply on-page optimization by uploading new content and filling out page titles, meta descriptions and image alt tags.
➢ Research keywords and formulate strategy to target those keywords.
➢ Develop a content plan - write and create content, generate fresh ideas for articles, blog posts, video etc.
➢ Plan on-page and off-page optimization strategies to achieve the rankings to increase relevant organic traffic.
➢ Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
➢ Providing remote support, advice and tips to clients.

Projects: Somatheeram.in, manaltheeram.in, gifterman.in, entekart.com, newgloryortho.com
LinkedIn : linkedin.com/in/arunbabyjacob

Served as SEO Analyst for retainer clients, prospects, new projects and internal staff.
➢ To perform keyword analysis, picking the right keywords, keyword density, keyword positioning, use of keyword linking.
➢ Implementation and coding of google analytics, monitoring all aspects of website traffic.
➢ Identify areas for on-site improvements in website structure, internal linking and content.
➢ In depth keyword research, competitor analysis, SERP analysis, keyword density, studying & analysis of search data from Google Analytics.
➢ Link building through press release & article writing, social networking, blogging, social media page creation.
➢ Compiling monthly report data on traffic & rankings.
➢ Checking the latest updates of SEO and to learn about the new updates.

Projects : Aabasoft.com, Indianmovierating.in, Kosamattam.com, Bismideal.com, Ramadakochi.com, Intimatematrimony.com
LinkedIn : linkedin.com/in/arunbabyjacob

➢ Active promotion of TATA products in the market.
➢ Collaborating with the sales team to provide technical support during sales process by communicating with and visiting potential customers.
➢ Meeting the clients on regular basis for continuous flow of business, development of brand strategy and positioning of brands.
➢ Development and execution of strategic marketing plans in step with customer needs.
➢ To explain TATA products to its clients and to do regular meetings with the officials at corporate firms along with the Team Managers.
LinkedIn : linkedin.com/in/arunbabyjacob