أروى إدريس

Responsible for the outdoor media department for UNOADS and the NewSkin Care department in Al Harthy Group:My responsibilities were the overall performance and sales of all the sitesthat were available in UNOADS for government sectors.As for the new department in skincare:My responsibilities were the overall performance of the brands we decided to introduce as a startup department, which included image andpositioning in relation to our competitors and market needs. Managing and developing the brand as well as P&L (Profit and Loss).To plan, develop and implement marketing initiatives and activities for our brands or products. Leading a market research to understand customers’ perception andbehavior and formulate effective marketing strategies to ensure that theyreceive maximum visibility and performance.Creativity as well as being updated with the latest marketing trends asmy responsibility also involved coordinating events, marketing projectsand advertisement campaigns for our brands.Worked with a wide network of people such as advertising and media professionals, contractors and sales agents as well as my own internalsales team members. My key role was exhibiting strong leadership abilities, goodcommunication and social skills, strong analytical skills and the ability to multi task.

Responsible for a dermaceutical skincare line NIMUE that specificallycatered to medical centers and high end dermatologists and doctors.
Manage and motivate staff in my department.Plan, implement advertising and promotional activities to ensure targetsin the UAE.Manage selling and customer service activities and staff competence inthese areas, so as to optimize and sustain sales performance, profitability and customer satisfaction.Manage costs and overheads, and all factors affecting the profitable performance of the shopSeek and continuously develop knowledge and information aboutcompetitor activity, pricing and tactics, and communicate this torelevant departments in the Company. Manage and maintain effectiveness of IT and other essential in-store system. Achieve the business goals and objectives.

Opened the first Branch in U.A.E .and handled all managerial aspectswhich included:
A Distributing Company that caters to High end spas and salons.Distributors of a variety of Skin care Brands, Nail Care and bodyLines. I.e. Eminence Organics, PeterThomasroth, Bella Lucce….
Manage and motivate staff, recruit staff, train and develop staff, according to company policies and employment laws, and ensurerelevant HR procedures are followed (appraisals, discipline, grievance, etc.).
Plan, forecast, report on sales, costs and business performance, according to company requirements.
Plan and implement advertising and promotional strategy andactivities.
Manage cash and payment systems in accordance with companyprocedures and policies, at all times with staff and customer safetyas the uppermost priority.
Plan and implement shop merchandising, layout and customer traffic flow so as to maximize sales, customer satisfaction, appearance, image and ergonomics for customers. Manage selling and customer service activities and staff competence in these areas, so as to optimize and sustain salesperformance, profitability and customer satisfaction.
Manage costs and overheads, and all factors affecting theprofitable performance of the shop.
Liaise with external agencies and authorities as necessary(advertising, PR, recruitment, training, fire services, police, localcouncil, health and safety inspectors, etc).
Liaise with and utilize support from suppliers, merchandisers andother partners as required.
Manage, maintain and report as necessary all merchandise andnon-merchandise stock.
Manage upkeep and condition of all equipment, fixtures and fabric of shop premises. .
Seek and continuously develop knowledge and information about competitor activity, pricing and tactics, and communicate this to relevant departments in the Company.

Handled all the managerial aspects in which included:
Handling a team which consists of sixteen staff (Hairdressers, Nailtechnicians, Make-up artists etc.)
Training staff for up to date techniques and methods on latest fashions and trends in the market.
Delegating different assignments to staff according to theirpositions and capabilities.
Dealing with suppliers, negotiating prices and products.
Handling paper work from staff scheduling to monitoring stocks and orders.
Implemented professional customer service skills in handling clientsand meeting up with their needs.
Practiced my tattooing skills upon request.

Was Responsible for facials and tattoos.
Led special techniques involved in facials with “Anne Simonin”products and “Phytobiodermie” treatments.
Applied Traditional Chinese principles with natural skin products

Senior Beautician in charge of facials, body, tattoo making (facial and body) and electrolysis
Was a member of the team that trained and inaugurated one of Lebanon’s leading beauty institutes
Handled a number of Responsibilities which included THALGO and GUINOT Facial Treatments.