ecommerce manager
Soulfull
Total years of experience :9 years, 11 Months
Annual Business Size: 5 cr, generating 8x growth
• Achieved the top-line targets and maintained P&L of eCommerce and marketing for enhancing visibility and customer loyalty
• Grew the eCommerce business by 75% during the pandemic compared to pre-Covid with an investment cut of 15%
• Planned and executed monthly marketing/paid promotions for increasing brand awareness and achieving revenue targets
• Played a crucial role in maintaining the Amazon AMS campaigns at an ACOS of 25% and holistically worked with the cross-functional, internal, and external teams for strengthened business development
• Proactively conceptualized new launches, expansion and SEO centric -content of the brand along with ensuring optimum performance of key account management and key performance indicators
Brands: Friends, Teddyy & Rio
Annual Business Size: INR 12cr | Market Leader in Adult Diaper Category
• Executed the responsibilities of Business, Marketing & Operations for Pharmeasy, 1mg, Firstcry, Grofers, Netmeds, and other non-market places
• Coordinated with eBusiness Partners towards holistic growth of the Adult Diaper Category and established a profitable business with a 3x Growth
• Undertook relevant Cross-Selling & Targeting on ePharma's to secure a conversion-led business and ensured the optimization of key performance indicators
• Amplified organization business where a similar line of the target group is identified and coordinated with design, project management, and production teams to deliver timely support to planned campaigns.
• Spearheaded the foundation of eCommerce operations, assortment management, fill rate for a smooth functioning
Website Development
• Developed purchase process on Shopify with a 360-degree strategy for increasing customer loyalty and the list of subscribers on D2C. https://friendsdiaper.in/
• Formulated the wireframe for website and operations and achieved high levels of ROI for the organization
(PureSense is a luxury personal care brand, anchored by Mr. Rishabh Mariwala.)
Managing PureSense on Amazon, Nykaa, Myntra, Flipkart, Jabong and Souq
Annual Business Size: 2 cr, delivering 25% Month on Month growth
Business Geographies: PAN India, Gulf
Responsible for delivering top line, market share & margin of entire PureSense
portfolio .
Undertaking annual joint business plans & joint marketing plans.
Developing long-term strategies, cross-category marketing and advertising
promotions.
Analyzing data & monitoring key parameters including Business growth, Repeat
Purchases and campaign ROI
Working closely with stakeholders including Brand, New Product Development,
Supply chain, finance & agencies.
Implementing Cataloging improvements in content on eCommerce platforms.
Demand Planning & Forecasting at SKU & location level to drive efficiencies in
supply chain network for the customers.
Working on product assortment and driving of adequate product mix to ensure
profitability of channel is maintained
Launching PureSense on Souq.com & PureSense eCom Website
Responsible for HUL's Marketing & Media Buying for three major categories Personal
Care, Home Care and Food & Refreshment consisting 40 brands, to achieve business
results while ensuring business growth.
Optimized and synchronized user funnels for Targeted Audience through Social
Media, GDN & Content to direct traffic towards HUL Brands to maximize visibility &
Sales.
Managed Mobile Marketing Campaigns for Lakme Fashion Week which resulted
in 20% business growth MOM
Optimized Search Plan for Toni & Guy on Amazon with 3% Return on Ad Spend
Managed and Executed eCommerce exclusive Launches of HUL for personal care
categories such as Ayush, Aviance & St Ives with Real Time Data Analysis
Maintained a glossary sheet of ad units with best Return on Ad Spend
Cross Function Coordination Internally with Key Account Managers, Media Agency,
Supply, Media, Finance, Brand, Creative to execute all deliverable.
• Managed multiple Lifestyle categories (Gifting, Kitchen, Toys, Baby & Musical Instrument)
• Manage brands and grow their business, to name a few Mahindra Retail, Ferns n Petals.
• Planning marketing campaigns.
• Research & Analyzing category’s growth.
• Writing up sales reports, activity reports and revenue forecasts.
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