Sr. Executive, Client Service
nielsen
Total years of experience :22 years, 6 Months
Joined the company as an Executive in Mar’10; was promoted as Senior Executive in Jan’12 and thereafter transferred to the UAE office in Q1 2013. I am currently handling diversified food/non-food portfolio for multinational companies including Aujan, Dabur, Perfetti, Tilda and ad-hoc clients including Al-Islami Foods, Novartis etc. - while previously handled portfolio including global firms such as Mondelez, Shell & Lotte alongside local giants such as National Foods Limited, Engro Foods, Searle Pakistan & Al Hafiz Group in Pakistan.
Highlights of the current role
Develop and manage strategic client relationships by partnering with key client stakeholders to understand business objectives & recommend solutions accordingly
Support clients’ Insights/Marketing team in prioritizing the research studies in light of the business objectives & budget
Use market knowledge and research expertise to identify patterns within the data, construct insights, articulate actionable recommendations and prepare reports & presentations for deployment
Monitor the progress of projects to ensure delivery within committed timelines
Supervise the invoicing and collection to maintain DBO as per target
Deliver business growth targets through new and existing client portfolio
Lead and executed several corporate initiatives related to Business Process Improvement and Innovation
Client Service Sr. Executive - Nielsen, UAE (Dec 2010 - till date)
Joined the company as an Executive in Mar '10; was promoted as Senior Executive in Jan '12 and thereafter transferred to the UAE office in Q1 2013. I am currently handling diversified food/non-food portfolio for multinational companies including Aujan, Dabur, Perfetti, Tilda and ad-hoc clients including Al-Islami Foods, Novartis etc. - while previously handled portfolio including global firms such as Mondelez, Shell & Lotte alongside local giants such as National Foods Limited, Engro Foods, Searle Pakistan & Al Hafiz Group in Pakistan.
Highlights of the current role
➢ Develop and manage strategic client relationships by partnering with key client stakeholders to understand business objectives & recommend solutions accordingly
➢ Support clients' Insights/Marketing team in prioritizing the research studies in light of the business objectives & budget
➢ Use market knowledge and research expertise to identify patterns within the data, construct insights, articulate actionable recommendations and prepare reports & presentations for deployment
➢ Monitor the progress of projects to ensure delivery within committed timelines
➢ Supervise the invoicing and collection to maintain DBO as per target
➢ Deliver business growth targets through new and existing client portfolio
➢ Lead and executed several corporate initiatives related to Business Process Improvement and Innovation
Key Projects
➢ Distribution expansion plan for Dabur portfolio across large and medium groceries in KSA & UAE
➢ Focusing on Catering channel for Rani & Vimto single serve business growth
➢ Rani new product launch initiatives for the changing needs of GCC modern trade consumers
➢ Cadbury Dairy Milk business growth through Rs.5/- SKU re-launch & distribution expansion in Pakistan
➢ Lead several business development projects for Nielsen UAE & PK including: Duplication Analysis, New Product development, BD Connect sessions etc.
Special Achievements
➢ Have consistently received performance rating of 4 out of 4 (Exceeds Expectations)
➢ Have received Simply Excellent Award (Nielsen's high category award to recognize extra-ordinary performance)
➢ Received MENAP Executive of the Year award in 2012
➢ Received "best analysis of the quarter" award in 2013
➢ Got nominated as a member of Jr. Executive Committee in UAE
➢ Managed to double Mondelez Pakistan RMS business with Nielsen Pakistan
➢ Managed to service around 150% higher business in 2013
Asst. Manager Marketing Services - Emirates Global Islamic Bank, Pakistan (Sep 2008 - Mar 2010)
Joined the company as a Management Trainee Officer in Sep '08; was promoted to Asst. Manager in Aug '09. The primary job at EGIBL was to plan and carry out various marketing initiatives for the bank in line with the corporate vision, product offerings and consumer needs. Additionally, the role also demanded to liaison with various internal and external stake holders - including the ATL & BTL vendors, research partners, creative agencies & internal product development teams.
Special Achievements
➢ Played a key role in successfully launching various marketing initiatives of the company, including: 360 implementation of "Come to the Right Side" advertising campaign, branch branding, marketing collaterals, organizing Islamic banking awareness programs across multiple cities.
➢ Independently worked on revamping EGIBL corporate website & shifted it to a revenue based model.
Research Associate - Edge Financials, Pakistan (Jul 2007 - Aug 2008)
I started my corporate journey with one of the private financial research companies where I worked as a Research Associate. The primary job was to write research articles for various brokerage firms, as an outsourced research dept. and supervising the data administration unit.
Internship/Training Experience
• 2007: UBL Fund Managers, Pakistan (Financial Research Dept.)
• 2006: Pakistan State Oil (Financial Advisory)
Branch Manager (part time) - Baby Locks (Retail Garment store), Pakistan (2001 - 2004)
I started my career as a part time branch manager of a family owned retail garment business - dealing with customers, managing inventory, overseeing the branch staff and book keeping.
Awarded 2 corporate gold medals. Achieved merit scholarship in 3rd semester of bachelors degree.
• Masters of Business Administration - SZABIST, Pakistan o Majors: Marketing (CGPA: 3.50) • Bachelors of Business Administration - SZABIST, Pakistan o Majors: Finance (CGPA: 3.65) • Intermediate - 2004 & Matriculation - 2002 Non-technical Skills • Interpersonal skills, written and verbal communication, go-getter/solution oriented, team player