Aseel Al-Turkait

Key Highlights:

• Successfully identified and directed special projects, investor and business development, and engagement initiatives.

• Provided strategic leadership of the Group’s corporate communications both online and offline.

• Initiated and led several change management and strategic initiatives to meet the functional requirements of the
business.

• Spearheaded the launch of a full human resources program including organization structures, job descriptions, grading and salary structures, policies and procedures, KPIs, performance management et al.

• Merged support services for both sectors under Group level to ensure focus on operational requirements.

• Formulated and implemented effective strategies to manage the Support Services Division for the Group.

• Analyze and determine courses of action to align operations and revenue performance with organizational goals.

• Cultivate and maintain industry relations and customer partnerships to capitalize on opportunities and maximize
business success.

• Directed annual support services budgeting and forecasting alongside operational business plans.

• Enhancing and developing systems for better services both internally and externally.

• Lead and direct the Group’s London based business.

• Successfully managed the refurbishment of Tomtom Coffee House during the start of the Pandemic virtually.

• Recognized by Top Management as one of the Group’s Crisis Heroes during the COVID-19 Pandemic.

Key Deliverables:

• Established an incentive plan to increase motivation, productivity, and sales in all channels.

• Achieved 100% vaccination for all 1000+ employees as per government directives.

• Drove profitability by developing an in-house loyalty program in order to increase sales.

• Achieved significant cost reduction in staff accommodation.

• Reduced marketing expenses by recruiting in house photographer/videographer.

• Oversee a team of six, divided in to separate units: content management, advertising and branding, and graphic design.
• Report directly to the President of the university.
• Implemented weekly team meetings to encourage teamwork and communication among sections.
• Established policies and procedures regarding university communications for the department.
• Generate annual strategic and action plans for the department.
• Prepare the annual budget for the department.
• Work closely with top management on communication, engagement, and announcements.
• Work closely with other departments to improve inter-departmental communications, and enhance the university’s coverage and reputation.
• Streamlined internal communications by establishing a weekly university-wide newsletter to reduce spam.
• Implemented an annual report of achievements by the Public Relations Departments for the University’s Board of Trustees to ensure proper transparency and communication.
• Enhanced the university’s image through annual advertising campaigns.
• Enhance and oversee internal and external communications with regards to internal activities i.e. conferences, seminars, events, etc.
• Incorporated daily news coverage reports for heads of departments and top management.
• Executed an image analysis study of the university, both internally and externally, for market research purposes.
• Implemented a monthly and annual clipping report for market analysis reporting.
• Coordinated social media market research analysis reports to evaluate local market positioning.
• Developed an online university blog, replacing the printed version that includes events and activity coverage, student and faculty articles, gallery of events and activities, and university calendar.
• Supervise and oversee the creation of the university’s official corporate identity manual.
• Supervise and manage the university’s social media accounts, blog, and weekly newsletter.
• Strategically plan and place media campaigns throughout the year in coordination with media buying agencies.
• Oversee the content of the university’s website.
• Revise and revamp the university’s website to make it more attractive and readable to our stakeholders.
• Chair and take part in several committees upon the request of top management.
• Established the need for a university wide crisis communications plan.
• Contracted external agencies to assist in achieving departmental objectives without increasing overhead.
• Strengthened relations with stakeholders through regular communications and meetings.
• Developed annual VIP giveaways and gifts.
• Maintain positive media relations.
• Organize press conferences and prepare press releases with the team.
• Event planning & management.

• Brand management: Manage the image and reputation of the holding company and three of its subsidiaries i.e. Al-Bayan Bilingual School (BBS), Fawzia Sultan International School (FSIS), and Fawzia Sultan Rehabilitation Institute (FSRI).
• Communication planning:
1. Successfully created a four-year strategic plan, updated annually, in alignment with the strategic plan set up by the BBS board of trustees.
2. The strategic plan also includes an annual action plan and budget.
3. Prepare an annual political engagement strategy for the holding company.
4. Advice top management on engagement opportunities.

• Communication Management:
1. Successfully launched and manage social media platforms for one of the subsidiaries.
2. Website: Launched the development process by reviewing designs from several agencies, bringing the implementation planning in line with the IT requirements, and developing and finalizing content.
• Press center: Manage press conferences, press-targeted events, prepare press releases, manage interviews, coordinate press coverage for each of the companies, and maintain positive media relations.
• Alumni relations:
1. Building a five-year alumni strategic plan including members, scholarships, activities, and funds.
2. Manage and coordinate alumni events, news and updates for both schools i.e. BBS & FSIS.
• Event planning & management:
1. Coordinate and manage official ceremonies for the holding company and subsidiaries.
2. Kuwait International Educators Conference: Assist in coordinating sponsorships, fundraising, design, and press coverage.
3. RunQ8 charity race: Assist in coordinating sponsorships, fundraising, high profile visitors while also assisting in the event.
• Fundraising for:
1. Facility Fundraising Program.
2. Science & Technology Fundraising Program.
• Internal communication: Manage staff communication and activities for the holding company and each of its subsidiaries.
• Advertising:
1. Manage the creative and media booking processes, as well as developing content.
2. Developed the corporate identity for one of the subsidiaries.
3. Lead advertising campaigns when needed.
4. Publications i.e. annual calendar, annual report, etc.
• Legal: Created the company’s first official endowment policy.
• Manage two staff members.

• Successfully increased local favorability of ExxonMobil in Kuwait by 14% since taking on the position. Up 24% with regards to public knowledge of the company.
• Prepare annual plans and budgets for both Public and Government Affairs.
• Prepare annual political engagement strategies for the local office.
• Enhance local venture office’s image through various public relation’s and corporate social responsibility activities.
• Constructively created an annual international science trip competition with one of Kuwait’s best private schools.
• Network with local opinion leaders and decision makers.
• Create communicates for local office.
• Strategically plan and place media campaigns throughout the year in coordination with company agencies.
• Plan and create new advertising campaigns for all ExxonMobil offices in the Middle East and North Africa in cooperation with regional offices and advertising companies.
• Maintain positive relations with the press.
• Organize press conferences and prepare press releases.
• Event planning & management.
• Coordinate and organize sponsorships & events with private & public organizations.
• Enhance ExxonMobil Kuwait's website in coordination with the company’s E-Communications Advisor.
• Co-produced processes for Public and Government Affairs in the Middle East and North Africa.

• Successfully created the largest annual Kuwait Science Fair competition called “The Best 100”.
• Manage a staff of 15 including volunteers - once the competition is under way.
• Prepare annual engagement plans and budgets for each competition year.
• Network with local opinion leaders and decision makers to promote the competition.
• Maintain positive relations with the Ministry of Education and its governorates.
• Plan and create annual promotional and advertising campaigns to publicize the competition.
• Maintain positive relations with the press.
• Organize press conferences and prepare press releases.
• Event planning & management.
• Coordinate and organize sponsorships opportunities with private & public organizations.
• Organize and facilitate the Kuwait Science Fair website.

• Supervise and guide junior staff in all marketing initiatives.
• Enhance corporate image and brand.
• Establish and promote a new solid and distinctive corporate identity through local advertising.
• Set corporate image guidelines to promote uniformity throughout the organization.
• Boost corporate image with new brochure designs and leaflets.
• Promote new services and funds.
• Strategically plan and place media campaigns throughout the year in coordination with company agencies.
• Maintain positive relations with the press.
• Organize press conferences and prepare press releases.
• Event management.
• Lead marketing research efforts.
• Track advertising effectiveness; Gather competitive data.
• Manage expenses to work in line with a given budget.
• Enhance KAMCO's website with new features including online access to portfolio statements.

• Organize press conferences, general assemblies, & top management gatherings.
• Prepare & develop press releases for publication.
• Coordinate and organize sponsorships & events with private & public organizations.
• Coordinate with the Marketing Division on different marketing campaigns, strategies, and concepts.
• Work with Wataniya Telecom’s GM/CEO & Human Resources Director on different projects related to the staff.
• Attend weekly corporate operations meetings to stay informed on other company matters.
• Inform staff of the latest news concerning the company whether internally or externally.
• Liaise with Spot On Public Relations Company (Middle East Affiliate of Brodeur Worldwide) with respect to Wataniya Telecom.
• Organize and coordinate with the Business Process Management & Development Department on Public Relations processes to be implemented throughout the company & the Public Relations Infonet.

• Prepare and publish business procedures for release to all relative departments.
• Brief staff on the latest changes & services implemented in the company.
• Research & present possible implementation of knowledge management in the company.
• Organize award ceremonies for various departments and divisions in the company.

• Examine and file documents when received from other banks.
• Examine documents and input information into the computer.
• Train in commissioning, charging and reimbursing clients, and amendments.
• Assisted in NBK’s 50th anniversary celebration committee.
• Work alongside Top Management, and with the Public Relations and Advertising Department.
• Met with the Chief Executive Officer and Top Management on a weekly basis.
• Design the 50th anniversary slide show, and Chocolate giveaways for the celebration.
• Manage the design and set up of the ballroom for the 50th anniversary celebration.