Asena Taremi

Built and managed the social media team, hiring key roles and establishing a structured content workflow.

Developed the complete social media strategy and oversaw content production with the videography team to create high-quality promotional content.

Recruited and trained a performance marketing team and managed paid advertising across TikTok, Snapchat, Meta, and Google Ads.

Managed a daily advertising budget of 6, 000 AED, generating an average of 60 qualified leads per day, which significantly increased client bookings and overall salon revenue.

Collaborated with the IT team to design and launch the company website, including building optimized landing pages for advertising campaigns.

Planned and executed Google Ads campaigns (Search, Display, and Video), improving online visibility and lead acquisition.

Managed and optimized the Google My Business profile, generating consistent organic inquiries and local traffic.

Worked with the team to implement and manage the Fresha booking platform, improving appointment management and increasing online bookings.

Built the marketing team from zero and hired key roles including a Social Media Manager,
production team (videographer, editor, photographer), and IT/Web specialists.
Trained the performance team across all major advertising platforms and created clear
processes for campaign setup, optimization, and reporting.
Managed a monthly marketing budget of 1 million AED, covering both advertising spend and
team costs.
Optimized paid campaigns and reduced monthly ad spend from 300, 000 AED to 170, 000
AED, while increasing the number and quality of leads at the same time.
Improved CPL and overall ROI through audience refinement, A/B testing, and rebuilding the
marketing funnels.
Launched different types of campaigns across multiple platforms, which helped increase
brand awareness and expand our reach to new audiences.
Oversaw marketing activities for key business lines — business purchase, business sale, and
investment onboarding — resulting in higher-quality leads and stronger conversion rates.
Worked closely with the IT team to redesign the website and improve the company’s digital
presence and user experience.
Through consistent optimization and targeted campaigns, helped the company attract nearly
11 million AED in new investor interest every month.

Built and hired the marketing team, including SEO specialists, performance marketers, designers, and IT developers, creating a structured and expert-driven marketing department.

Led the development of professional catalogues and sales assets to support the sales team and improve client presentations.

Collaborated closely with the IT team to build high-converting landing pages and a structured website, while planning all content and design direction.

Developed the overall marketing and growth strategy, with a strong focus on organic acquisition, which aligned with the company’s long-term growth model.

Successfully executed SEO-focused strategies that significantly improved the company’s organic visibility and traffic.

Listed the company on major B2B platforms such as Clutch and GoodFirms, generating additional inbound leads and strengthening brand credibility.

Developed SEO strategy and wrote landing page copy based on detailed competitor and market analysis.

Optimized website structure and user experience, improving bounce rate by 50% and increasing organic traffic by 20%.

Strengthened link-building efforts, increasing new users by 30% and growing monthly visitors from 6, 000 to 15, 000, resulting in 20% revenue growth.

Analyzed user behavior, traffic sources, and ad performance to target high-intent audiences, increasing sales by 25% within 3 months.

Planned and executed social media strategies, increasing referral traffic.

Managed Google Ads (Search & Display), optimizing bid strategies for awareness, retargeting, and audience targeting, leading to a 40% increase in leads.

Monitored daily analytics via Microsoft Clarity and Hotjar to improve funnels, lead quality, and website performance.

Led a cross-functional marketing team (content, design, UI/UX, SEO, social media) using Jira and provided weekly reports to leadership.

Oversaw automation marketing workflows and improved lead nurturing processes.

Developed SEO strategy and wrote copy for all landing pages based on competitor analysis
and market research.
Collaborated with the CEO and leadership team to design the website structure and user
flow from scratch.
Created main website content and designed landing pages using Figma.
Conducted competitor and keyword research to identify lead-generation opportunities and
improve ranking.
Planned and executed social media strategies across LinkedIn, Facebook, and Instagram.
Managed Google Ads campaigns (Search & Display), increasing lead generation by 10%.
Led the marketing team responsible for website development and continuous optimization.

• Redesigned website.
• Tracking SEO strategy, On-page, Off-page & Technical SEO.
• Providing Keyword roadmap, increased impression.
• Managing Content Team and Uploading SEO based articles.
• Creating new social media content for Instagram according to my strategy,
increased sale by 60% in 5 months. We reached to different miners across Iran
especially Bitcoin miners.
• Designing unique infographic images for articles and videos, caused 40% BR and
resulting in 80% growth in organic traffic.

• Set up Funnels in google analytics to optimize the website and ensure visitors hit
our goals.
• Checking and optimizing low-quality pages, increased keywords and visits in a
month.
• Measuring how well our content is performing.
• Providing Instagram posts according to my plan and strategy, Increased leads.