Asher Siddiqi

• Leading product and GTM strategy for a B2C SaaS platform to drive traffic, customer engagement and revenue growth for a
$150Bn Global market.
• Launched a Dark Web Monitoring feature that led to 18% adoption across 30 countries.
• Executed BFCM promotional campaigns resulting in $125K+ in revenue during the holiday season.
• Reduced customer churn by 17% by implementing a data-driven onboarding optimization that enhanced the first-time user
experience.
• Designed and launched a shareable LinkedIn certificates feature, driving a 40% increase in additional revenue by providing social
proof; increasing acquisitions and platform visibility.
• Ideated and built the localized language support feature for 5+ regions which increased the number of signups by 15%.
• Introduced the Leaderboards gamification feature in the cybersecurity training platform, boosting retention by 30%.

• Led the end-to-end product development of Pureversity (B2B SaaS), from ideation through launch, resulting in an acquisition of
400+ customers within the first quarter.
• Wrote the PRD for a slow/fast voiceover feature, after several iterations with the VPs. Achieved 18% adoption of said feature
within 3 weeks of launch.
• Boosted user retention by 20% by implementing personalized user journeys and targeted in-app messaging, increasing long
term engagement.

• Designed and implemented an Achievement Tracker for the Electronics department, improving sales forecasting accuracy by
25% and supporting GMV targets.
• Built dynamic dashboards with Excel and Power BI, enabling real-time performance tracking across five major product
categories.
• Conducted Assortment Gap Analysis to identify inventory gaps, optimizing procurement decisions and product availability.