اشيش أناند

Roles & Responsibilities

→ Set up the Mother Baby and Child online retail product division at Jollychic UAE for the international Mother Baby and Child brands. Full ownership of the category at Jollychic, UAE.
→ Responsible for Category planning, execution & optimizing the sales of the category.
→ Monitor the performance of both individual products and the overall category using data to determine the best - and worst - performing products, creating profit and loss statement for the category.
→ Signed up more than 300 international brands In partnership with local distributor and international partners.
→ Responsible for setting up a competitive pricing mechanism in negotiation with vendors and driving a profitable sale.
→ Successfully negotiated contract, pricing, margin, terms of business, delivery & payment terms with more than 100 vendors in the region for various products under Mother Baby and Child category.
→ Set up a KPI for the division to drive the business successfully.
→ Work with merchandiser to ensure that the products have the best visibility on month on month basis to drive profitable sales.
→ Work with the Marketing team to ensure weekly promotion of the merchandised products through social media platform (Facebook, Instagram, email leaflet and influencers).
→ Constant negotiation with distributors to participate on a monthly promotion for their products with an agreed pricing sharing strategy to drive the sales for each of their key brands.
→ Identifying the top selling brands and the top selling SKU’s under each brand and ensure that they are always available in stock for sales.
→ Checking inventory level periodically, procuring additional stocks and Identifying the nonmoving stocks and take corrective action either by liquidating the stocks through various promotional means or by exchanging with the distributors.
→ Working with cross functional team of marketing, procurement and purchasing team, and provide leadership to execute the category’s strategies throughout the organization.
→ Monthly report to management on the performance of the category against the agreed KPI.

Tommee Tippee is the number-one brand for baby feeding accessories in the UK and one of the top brands of infant products and accessories in the global market including the Middle East markets. Tommee Tippee® remains one of the most trusted and recognisable baby brands in the world, loved by babies and recommended by generations of parents.

Roles & Responsibilities:

•Taking the brand ownership and develop overall business plan and develop direct marketing plans and strategies to match up to brand objectives.
•To ensure that the brand is available in all Baby product specialty retailers, hyper markets, leading Pharmacies and E commerce customers in the Middle East region and constantly identifying new potential customers for Tommee Tippee in the region.
•To set up the Business plan for each year country wise, customer wise for the brand for the GCC region.
Identifying and meeting the new potential customers for Tommee Tippee and presenting the brand.
•Managing & developing P&L and driving market growth.
•Responsible for forecasting of sales and volume for the brands and responsible for achieving the overall business plan for the brand. Working closely with all parts of the company to ensure commercial goals of the brand are met.
•Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
•Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
•Developing and sustaining strong working relationships with all customers in the region.
•Plan annual buying, sourcing planning of the brands products and ensuring all aspects of the supply chain align with the brand.
•Responsible for monthly shipment plan from UK in accordance with the annual business plan and ensure that no product is out of stock and over stock at any given point of time and take corrective action for ageing stocks over 90 days.
•Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
•Monitoring the monthly achievement vs business plan and take necessary corrective action when required.

Mumzworld is the Middle East largest and the number one e-commerce store on everything for mother, baby and child. With more than 200, 000 products for sales, Mumzworld is the one stop destination for Mothers in the UAE and the GGC countries.

Roles & Responsibilities:
•Develop annual business plan/developing the company purchasing strategy including budgets.
•Drive aggressive distributor sign ups during pre launch and post launch and create store fronts for the respective brands.
•Forecasting the demand for products keeping in mind the business objective of the organisation.
•Responsible for the day to day management of purchasing profile with focus on continuous improvement within purchasing.
•Liaise regularly and negotiate with local and international distributor to ensure that Mumzworld has a comprehensive selection of Mother, baby and child products.
•Create the “category product wish list” ensuring that each category (Apparel, Toys, Gear, and Outdoor etc) features a comprehensive list of products year round.
•Brand Guardian of Distributor and Manufacturer relationships. Establish supplier relationship with Mumzworld allowing Mumzworld to source product locally on consignment and advertise/sell them online.
•Search and source products not currently sold in the region to be sold on Mumzworld
•Create strong relationships with Manufacturers of Baby Diapers and Formula to list their products online year round.
•Devise regular events / promotions that will drive “hot product” to the consumer
•Responsible for P&L, driving top line and bottom line KPI’s
•Be the lead in searching and sourcing best global products online either through online links with global sites, local consignment or international purchase
•Identifying potential supplier, visiting existing suppliers, and building and maintaining long lasting business relationship with them.
•The brand guardian of supplier contracts and documentation
•Competitive Analysis. Always stay one step ahead looking at what other online brands are sourcing.
•Work closely with Management on setting short and long term Business Development Strategy and KPI’s.
•Post Launch, manage the supplier life-cycle(s) through acquisition, activation, retention, and revenue ensuring that supplier is always satisfy
• Accountable for online sales forecasts. Regular reviews and reporting of product sales. Use
Learning’s to optimize / change product selection or work with marketing to drive promotions /advertising to increase sales

Entertainment is the largest home video distribution company in the Pan-Gulf region with its head office in Dubai. VIVA is the exclusive licensee for Warner Home Video (WHV), Universal Pictures International, DreamWorks, Paramount Home Entertainment, and BBC Worldwide, throughout various territories of the Gulf Cooperation Council (GCC) and parts of the Middle East. VIVA TOYS is the subsidiary of Viva Entertainment and is engaged in the business of buying and distribution of toys in the UAE and the rest of the Middle East countries through its various branches across the Middle East.

Job Responsibilities:
•Working as a sole Toy buyer at Viva toys with an annual toy buying of USD 5 million.
•Responsible for managing the range planning, development and product selection of various toy categories including boys and girls categories, construction toys, and plush and ensuring a unique, commercial range is on offer.
•Negotiate terms and prices, product launches and exclusives and promotional support with various toy suppliers.
•Pricing, sales projections and annual budget preparation for each property and each categories.
•Working with suppliers to ensure that all the toys packaging meets the Gulf toy regulation standards by carrying the G mark logo and the waning messages in Arabic.
•Reviewing the sales of new range and old range.
•Ensuring the products is delivered on time in line with the sales plan.
•Interpret sales report and predicting future sales to ensure that the correct business decisions are made including the reordering of effective lines and the management of problems lines through promotional activity.
•Pitching ideas to senior management.
•Stock control
•Reacting to any change in customer demand.
•Maintaining relationship with existing suppliers while seeking new ones.
•Working alongside the visual merchandising team and the shop floor to ensure merchandising is maintained and correctly translated to the customer.
•Working with the marketing team to create an events plan for the year which incorporates promotional offers, character visits and activities, and planning the marketing strategy to go with these events.
•Ensuring that all the test reports supplied by the supplier for each toys meets the Gulf Toy regulation standard and coordinating with the supplier to full fill the test requirements.
•Negotiating with the freight forwarder on the shipment pricing and terms and working on all the documents with the supplier to ensure that the documents are correct before the shipment reaches Dubai.
•Negotiating payment terms with Toy suppliers.
•Letter of Credit set up with the finance team for the payment of goods.
•Preparation of sales quotes sheet, sales presentation for the UAE sales team and for all the branches across various GCC countries in line with each countries local currency.
•Communicating with the sales team in UAE and the branches on the budget vs actual and taking necessary action to minimize the shortfall by promotion and effective planning.
• Ensuring that all the Viva branches gets the products on time by effective shipment planning with the logistic team and the branches.

MAJOR TOY PURCHASES

•Trash Pack, Trash Pack UFT and Zelfs dolls
•Cloud B - Twilight Turtles.
•R2D2 - Remote Controlled Star War Inflatable
•Fisher Price Puzzles, Disney Puzzles.
•Henes Electric Ride On Car.

Complete In charge for managing and the profitability of Independent Studios at Viva Entertainment. Responsible for an annual sales target achievement of AED 18 millions.
•Responsible for the annual product launch plan, annual budgeting, pricing & profitability of various studios under Independent business portfolio.
•Co-ordinate with Channel sales Managers and regional office for proper execution of strategies, to ensure that regional programs are correctly aligned with Head office level activities. Plan local promotions for channels and regions. Trade marketing activities.
•Trade and customer visit for inputs on marketing programs.
•Builds and manages focused marketing campaigns and events around products, channels, strategic partners and specific markets. Identify market trends and new business opportunities and products.
•Plan and execute product roll - outs. Create specific marketing messages/programs and targets.
•Liaising with print and media agency for the product reviews and advertisement.
•Sales call report, Market share report, Sales analysis report, Strategic review report, Plans for the following month, Sales promotional efforts.
•Inventory control, Inventory management and predict the correct requirement of future stock requirements.
•Reporting to the Viva management.

second largest cigarette manufacturers in India with an annual turnover $ 200 million with