Deputy Vice President - Marketing
Kotak Securities Limited
مجموع سنوات الخبرة :8 years, 1 أشهر
• Reporting to the Executive Vice President and managing a team of 4 managers.
• Strategizing and Managing the Annual Marketing Plan.
• Creating a customer acquisition strategy for a sales force over 1, 200 people. Strategy included search engine marketing, internet advertising, mass media, and social media optimization.
• Developing products for increasing online share trading transactions
• Providing marketing and sales support to over 1200 outlets across 400 cities.
• Handling advertising, public relations and internal communications.
• Designing, implementation, and supporting the stock trading website which does an average daily trade volume of GBP 93 million a day.
• Handling Website Analytics and Website User Experience.
• Increasing revenues by increasing client retention rates and cross selling and up selling products.
• Short listing and hiring agencies for marketing activities.
• Building and handling the Social Media strategy.
• Managing a team of 10 call center executives
I have a 2:1 degree. I was elected student representative of the entire business school. I completed my dissertation with AVIVA plc, UK. The topic is Understanding fraud in the financial sector and educating customers on not becoming victims of fraud.