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DV Ashok Kumar Reddy, Senior UX/UI Designer

DV Ashok Kumar Reddy

Senior UX/UI Designer·Government of Bahrain

India

Bachelor's degree, Computer Science

Work experience

Total years of experience: 11 years, 11 months

Senior UX/UI Designer

May 2019 - May 2023

Government of Bahrain

Hyderabad, India

May 2019 - May 2023

• Defined the end-to-end UX vision for a real estate SaaS platform, building a scalable design
system ensuring consistency across web and mobile touchpoints.
• Leveraged AI design tools (Figma Make, Google Stitch, ChatGPT Images) to accelerate ideation,
generate UI concepts, and streamline design iterations, reducing concept-to-prototype time
significantly.
• Conducted multi-segment user research and usability testing, translating findings into data
driven decisions that directly shaped the product roadmap.
• Standardized design-to-development handoff via a Figma component library, improving
workflow efficiency by 70% and project delivery efficiency by 80%.
• Mentored designers on design systems, prototyping, and developer handoff and produced
marketing assets using Adobe Express and Canva to strengthen brand visibility.
Company industry:
Public Administration
Job role:
Design, Creative, and Arts

Senior UI Designer

May 2017 - January 2019

Futluz Technologies

Hyderabad, India

May 2017 - January 2019

• Designed responsive interfaces for web and mobile applications across multiple product lines,
collaborating closely with developers on component specs and handoff.
• Led design critique sessions, mentored junior designers on design systems thinking, and enforced
responsive design and accessibility standards.
Company industry:
IT Services
Job role:
Design, Creative, and Arts

Senior UI Designer

February 2016 - January 2017

Microexcel Inc

Hyderabad, India

February 2016 - January 2017

• Delivered production-ready UI designs and HTML/CSS components for enterprise web
applications; maintained component libraries for reusable, consistent solutions.
Company industry:
IT Services
Job role:
Design, Creative, and Arts

Web Designer

January 2011 - January 2016

earlier career

Hyderabad, India

January 2011 - January 2016

• Built responsive websites and digital experiences across B2B and B2C industries, establishing core
skills in visual design, HTML/CSS, and Product delivery.
Company industry:
IT Services
Job role:
Design, Creative, and Arts

Education

Osmania University

May 2010

May 2010

Bachelor's degree, Computer Science

India

GPA (percentage): 58%

GPA (percentage): 58%

Skills

Wire Framing
Expert
Wire Framing
Expert
Prototyping
Expert
Prototyping
Expert
Product Design
Expert
Product Design
Expert
User Experience
Expert
User Experience
Expert
User Interface Design
Expert
User Interface Design
Expert
USER EXPERIENCE UX
Expert
USER EXPERIENCE UX
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
UI UX WIREFRAMING
Expert
UI UX WIREFRAMING
Expert
MENTORSHIP
Expert
MENTORSHIP
Expert
UI UX STRATEGY
Expert
UI UX STRATEGY
Expert
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
Bootstrap
Expert
Bootstrap
Expert
Figma
Expert
Figma
Expert
USABILITY TESTING
Expert
USABILITY TESTING
Expert
ADOBE XD
Expert
ADOBE XD
Expert
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
ADOBE ILLUSTRATOR
Intermediate
ADOBE ILLUSTRATOR
Intermediate
HTML + CSS
Expert
HTML + CSS
Expert
User Interface Design
Expert
User Interface Design
Expert
Web Design
Expert
Web Design
Expert
Prototyping
Expert
Prototyping
Expert
Wire Framing
Expert
Wire Framing
Expert
A/B Testing
Expert
A/B Testing
Expert
User Experience
Expert
User Experience
Expert
User Interface
Expert
User Interface
Expert
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
CREDIT MANAGEMENT
Intermediate
CREDIT MANAGEMENT
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
MACHINE LEARNING
Intermediate
MACHINE LEARNING
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
UI UX DESIGN SYSTEMS
Intermediate
UI UX DESIGN SYSTEMS
Intermediate
USER RESEARCH
Intermediate
USER RESEARCH
Intermediate

Social profiles

Personal Website
Personal Website
ashokux.in

Languages

English

Expert

Hindi

Intermediate

Telugu

Native Speaker

Training and Certifications

Certifications
AI for Designers
UX Design
UX Design
Mar 2023
Show credentials