Ashpreet Kaurr

• Led end-to-end UI/UX designsfor a 0 to 1 fitness platform(mobile & web), defining complete user journeysfromonboarding to coach connection.
• Designed core features, including fitness plans, diet plans, and coach discovery, focusing on usability and simple interactions.
• Translated requirements into user flows, wireframes, and high-fidelity UI, improving clarity and reducing development gaps.
• Built a scalable design foundation to support consistency and future feature growth.

• Designed UI/UX across 5+ platforms(web & mobile), creating clear and easy-to-use experiences.
• Explored 120+ chatscenarios, covering real user behaviors and edge casesto improve conversation UX.
• Collaborated with product and engineering teamsto align on requirements and ensure smooth implementation.
• Maintained consistency using design systems and reusable components across multiple projects.
• Delivered designs with strong client feedback, achieving 95%clientsatisfaction

• Build branding assets across platformsto improve visibility and strengthen the overall brand identity.
• Produced engaging visualsto bring clarity and a stronger audience connection.
• Created targeted marketing materials, contributing to a 20%increase in brand awareness.