Ashraf Alam EL- Deen Derbala, Marketing and Training Manager

Ashraf Alam EL- Deen Derbala

Marketing and Training Manager

Pharma Mix Company

Location
Egypt - Cairo
Education
Master's degree, BA
Experience
1 years, 7 Months

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Work Experience

Total years of experience :1 years, 7 Months

Marketing and Training Manager at Pharma Mix Company
  • Egypt - Cairo
  • October 2012 to April 2014

Planning and managing marketing activities for 40 pharmaceuitical products to ensure achieving brand marketing & financial objectives .
- Meet financial targets P & L for the company to Maximise value and Market share .
- Delivering annual brand marketing plan and Evaluate activities with best ROI
- Manage working relationships with promotion agencies and other service providers .
- Successfully Relaunched Solpadol 5mg to become No. ONE RX IMS MAT 9/2013 (Anti Migrain Market) with Value of ONE Million L.E., No Three Units 2013 with 35% Growt Rate .
- Achieved & Maintained Coughsed-P Leader position in Cough segment Units IMS MAT 9 / 2013 .
- Achieved Market Leader Position in 4 theraputic segments (Xithron Antibiotic, Both Viotic drops, Otal drops in Ear preperation segments and Coughsed-P in Cough Segment Market ) .
- Successfully Manage All EGYPT Training activities which Amounted 180 Training days through 2012, 2013, 2014, Delivering ALL areas with Tailored Ideal Msge for all 40 pharm. Products .
- Training more than 140 medical representives and supervisors for Medical background, Product information, Market overview & Competitive Analysis .
- Direct CEO to the best OUTSOURCING products ROI .
- Created, developed and established Pharma Mix Outsourcing Project in Egypt .

Education

Master's degree, BA
  • at Mini MBA
  • May 2014

- Mini MBA Certificate - Nottingham International University : (Canadian Training Center of Human Development) : 1- Project Managment . 2- Marketing Managment . 3- Sales Managment . 4- Customer Survice Managment . 5- Total Quality Managment . 6- H.R Managment . 7- Accounting Managment .

Specialties & Skills

Training Consultancy
Consulting
Marketing
Communication
Presentation
Negotiation
SELLING
Marketing

Languages

English
Expert
Arabic
Native Speaker

Memberships

Egyptian Medical Syndicate
  • Member
  • March 1993

Training and Certifications

Marketing Management Course (Training)
Training Institute:
DSP Group (Dawaa Smart Pharma)
Date Attended:
August 2008
Problem Solving and Decision Making (Training)
Training Institute:
Scherring Plough Egypt
Date Attended:
December 2004
Territory and Time Management (Training)
Training Institute:
Janssen Cilag Egypt`
Date Attended:
March 2000
PSO (Pharmacy Sales Only) (Training)
Training Institute:
Janssen Cilag Egypt`
Date Attended:
September 1999
Professional Selling Skills (Training)
Training Institute:
Janssen Cilag Egypt`
Date Attended:
March 1998
Trainer of Leadership Trainers (Certificate)
Date Attended:
April 2014
Trainer of Leadership Trainers (Certificate)
Date Attended:
April 2014
Mini MBA (Certificate)
Date Attended:
May 2014
Trainer of Leadership Trainers (Certificate)
Date Attended:
April 2014
Mini MBA (Certificate)
Date Attended:
May 2014

Hobbies

  • Swimming, Football, and reading