Ashraf Alshareef, Commercial Manager

Ashraf Alshareef

Commercial Manager

Automated Systems

Location
Kuwait
Education
Master's degree, MBA (Marketing)
Experience
29 years, 9 Months

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Work Experience

Total years of experience :29 years, 9 Months

Commercial Manager at Automated Systems
  • Kuwait - Al Kuwait
  • My current job since January 2023

I am excited to share some key achievements during my role as the Commercial Manager at a Systems Integrator, where my focus revolves around bidding for tenders in Hardware, Low Voltage, and Software, alongside engaging in outsourcing opportunities.
• Strategic Tender Focus: the company specializes in Tenders and Semi-Tenders, and I have actively examined over 200 opportunities, participating in bidding processes, crafting technical proposals, and assembling financial proposals.
• Tender Success and Revenue Impact: In 2023-2024, achieved success in 10 tenders, resulting in a cumulative revenue of 15 million dollars. This includes diverse categories such as Hardware (Lenovo), Low Voltage (Dahua, ZK), Network Switches (Aruba), Archiving, Backlogs, Microsoft Licenses, Oracle Licenses, and outsourcing.
• Negotiation Expertise: Engaging in negotiations with 30 customers, I anticipate a total deal value of 6 million dollars in 2023-2024.
• Vendor Growth: Successfully bringing on board 10 new vendors has significantly contributed to the companys revenue growth and expanded our offering to clients.
• Strategic Collaboration: I engaged external technical support consultants during tender processes, which has proven beneficial, increasing our chances of winning and providing value to our customers.
• Operational Oversight: As part of my role, I oversaw the day-to-day operations of the Pre-Sales department, ensuring essential support to the Sales team in meeting their monthly goals.
• Team Leadership: Leading and managing 5 Sales and 5 Presales teams, I defined and established clear objectives and KPIs for each team, contributing to the enhancement of our overall solution offering.
• Cross-Team Supervision: Supervising the collaboration between the Pre-Sales and Business Development teams, I strive to enhance our winning chances and position our solutions and products effectively in the market.

Sales Director at Masiya company
  • Kuwait - Al Kuwait
  • October 2020 to January 2023

I am pleased to provide an overview of the impactful contributions and achievements during my tenure as the Sales Director at our dynamic Systems Integrator.
• Managed Services Excellence: Under my leadership, our Managed Service offerings have thrived, achieving over 1 million US Dollars in revenue from successful managed services solutions.
• Comprehensive Cybersecurity Solutions: I spearheaded the marketing of cybersecurity solutions, presenting a comprehensive suite including XDR, Deception, DLP, classification, file scanning, file integrity ATP, user behavior analysis, risk monitoring, database monitoring, privilege management, and vulnerability management systems.
• Infrastructure Solutions Promotion: I promoted infrastructure solutions, emphasizing key components like load balancing, DNS management, and caching engines, ensuring our clients have robust and scalable IT environments.
• Innovative Customer Database Platform (CDP): Introducing opportunities for Customer Database Platform (CDP) solutions, weve positioned ourselves as pioneers in delivering innovative solutions that cater to our clients evolving needs.
• ERP Solutions Leadership: Supervising ERP solutions, our offerings extend to encompass CRM and HR management, providing comprehensive enterprise solutions for seamless business operations.
• *Enterprise Content Management (ECM) and BPM Initiatives: Leading initiatives in Enterprise Content Management (ECM) and Business Process Management (BPM), we have positioned ourselves as strategic partners in enhancing organizational efficiency and agility.
• Vendor Expansion in Emerging Technologies: Strategically adding new vendors in emerging technologies such as AI, Virtual Assistant, and Robotics applications, we remain at the forefront of innovation, offering cutting-edge solutions to our clients.
• Diversified Product Portfolio: Our sales efforts have successfully included various products like Radiator, Diameter Routing, Chatbot, robots, Archiving, and other unique products and solutions, providing our clients with a diverse array of options to meet their specific requirements.

Sales Director at Xenon4pay
  • Kuwait - Al Kuwait
  • July 2018 to October 2020

Wallet and Payment Gateway solutions
• Boost sales volume for the payment methods offered through Bookeey
• Create and enhance bookeeymall.com, a responsive multi-vendor, multi-store website catering to individuals and companies looking to showcase their products.
• A payment method known as Bookeey serves as both a payment gateway and a subscription-based mobile wallet.

General Manager -Sales at Arabesque Group
  • Kuwait - Al Kuwait
  • July 2017 to July 2018

I am delighted to share a snapshot of my role as the leader responsible for the companys overall revenue, overseeing sales, presales, and post sales activities.

• During my tenure, we achieved a remarkable year-on-year revenue of 30 million US Dollars, showcasing a growth rate of 20-25% across Microsoft and Cybersecurity Solutions, Portal, ERP Support, and Managed Services.
• Product and Solution Focus: Our focus on selling a diverse range of products and solutions, including Microsoft Licenses, Cloud, Azure, Symantec Renewals, FireEye, Juniper, Fortinet, SharePoint, SCCM, SCOM, Sage Accpac, Microsoft Dynamics, Guardium, Searchinform, Qualys, Attivio, Palo Alto, Boldon Games, Thales, Sheperd, and more, has been instrumental in our success.
• Strategic Account Management: I lead the account management and planning for 5 major enterprise customers, with additional support for other key accounts, spanning sectors such as Oil and Gas, Banking, Logistics, Retail, and Government.
• Sales Leadership: Steering all sales endeavors, I managed intricate solutions encompassing infrastructure, cybersecurity, ERP, and on-premises and cloud-based portal development. My involvement spans the entire sales process, from lead generation to deal closure.
• Team Management: Recruitment, onboarding, training, development, and retention of sales personnel fall under my purview. Currently overseeing a dynamic team comprising 10 sales teams, 5 presales professionals, and 20 other talented individuals, I define and establish clear objectives and KPIs for enhanced team performance.
• Strategic Engagement and Relationship Management: I strategically engage with the sales and presales teams, ensuring a focused approach on significant opportunities. My role also involves cultivating and sustaining relationships with enterprise clients, leveraging connections at multiple levels within our key client base.
• Marketing Strategy Execution: Executing comprehensive marketing plans and strategies, I aim at capturing market share across various verticals and horizontal segments, further solidifying our brand presence.

Assistant General Manager Sales at National Web Solution (Mawaqaa)
  • Kuwait - Al Kuwait
  • April 2014 to July 2017

Highlights of Achievements as AGM Sales - Web, Mobile, and Application Development
I am pleased to share some notable accomplishments during my tenure as the Assistant General Manager of Sales at our esteemed company, specializing in web, mobile, and application development solutions.

• Strategic Account Management: As part of my responsibilities, I managed key accounts for 5 enterprise customers spanning diverse industries such as Oil and Gas, Banking, Retail, Logistics, and Government sectors.
• Customer Acquisition: Our client base witnessed significant expansion under my leadership, with the successful onboarding of over 200 new customers, ranging from individuals to SMBs.
• Revenue Milestone: I am proud to report that our division achieved a remarkable total revenue of 5 million US Dollars, primarily driven by our excellence in web/mobile development and cybersecurity solutions.
• Operational Efficiency: By implementing SCRUM and Agile methodologies, I successfully streamlined project delivery, resulting in reduced customer complaints and shorter project timelines.
• Cybersecurity Services Expansion: I secured contracts with five additional clients for cybersecurity services, offering a range of solutions, including ethical hacking, penetration testing, and vulnerability management.
• Versatility in Solutions Sales: My proficiency extends to solutions sales for eCommerce websites, portal solutions using SharePoint Portal Server, and various types of mobile applications, including WebView, Cross-platform, and Native.
• Vendor Onboarding: Adding diversity to our offerings, I successfully onboarded 5 new vendors, enhancing our capabilities and providing a comprehensive suite of solutions to our clients.
• Local Market Focus: I developed and executed tailored solution/product penetration plans for the local market, collaborating closely with local sales teams to formulate targeted strategies for effective execution.
• Team Leadership and Performance Metrics: Leading a team of 150 employees, I oversaw sales, presales, and post-sales operations, defining and establishing clear objectives and KPIs for enhanced team performance.
• Brand Recognition and Marketing Success: Our companys brand recognition soared through the implementation of an extensive marketing plan, featuring 30 billboard advertisements in the local market. This initiative resulted in the acquisition of 100 new contracts, marking a significant milestone in our market presence.

Assistant General Manager, Sales at Arabesque Group
  • Kuwait - Al Kuwait
  • November 1997 to July 2014

I am thrilled to share some key achievements during my tenure as the Assistant General Manager at the Solutions Provider company, where I played a pivotal role in driving substantial growth and fostering valuable client relationships.
• Revenue Growth: Under my leadership, our company achieved an impressive year-on-year revenue of 25 million US Dollars, demonstrating a robust growth rate of 20-25%. This success can be attributed to our strategic focus on Microsoft and Cybersecurity Solutions, Portal, ERP Support, and Managed Services.
• Product and Solution Focus: the commitment to offering cutting-edge solutions is evident in our product portfolio, encompassing Microsoft licenses, Active Directory, Exchange, cloud services, Symantec products, including Metricon, Gateway appliance, Enterprise Vault, SEIM, NAC, FireEye, Juniper, Fortinet, SharePoint, SCCM, SCOM, Sage Accpac, Microsoft Dynamics, Guardium, and more.
• Enterprise Account Management: I spearheaded the account management and strategic planning for 10 major enterprise clients across diverse sectors, including Oil and Gas, Banking, Logistics, Retail, and Government entities. Notable clients include KNPC, NBK, Agility, Alshaya, MOE, and others.
• Market Expansion: Successfully tapping into the SMB market, we onboarded over 600 new customers, broadening our client base and reinforcing our position as a leading solutions provider.
• Operational Oversight: In my role, I oversaw the end-to-end operations, including sales, presales, and post-sales activities, managing a dedicated team of 50 professionals. Through multifaceted approaches, including employee coaching, enhanced customer service, and team motivation, we achieved remarkable sales growth.
• Vendor Management: We successfully onboarded 50 new vendors, further diversifying our product offerings and ensuring we provide comprehensive solutions to meet the evolving needs of our clients.
• Business Process Enhancement: To enhance overall performance, I implemented improved procedures and workflows, contributing to the efficiency and effectiveness of our business operations.
• Strategic Goal Setting: Setting ambitious objectives and targets for the sales team, I fostered a culture of motivation and accountability, driving the team towards success.

Project manager at Arabesque Group
  • Kuwait - Al Kuwait
  • January 2002 to January 2005

Key Achievements:
• Manage 30 projects successfully.
• Adopted

Education

Master's degree, MBA (Marketing)
  • at European Global School University - Kuwait
  • June 2024
Master's degree, MBA (Marketing)
  • at European Global School University - Kuwait
  • January 2015

Specialties & Skills

Real time Software Development
Customer Loyalty
Operational Planning
Managed Security Services
Employee Evaluation
Brand Visibility
Lead Generation
Client Retention
Marketing ROI
ACCOUNT MANAGEMENT
BUSINESS PLANS
Project Management
Strategic Business Planning
Change Management
Relationship Management
Financial and Contract Negotiations
Profit & Loss Management
Cost Reduction & Avoidance
Recruiting
Recruiting & Staffing initiatives
Team Building & Leadership
Budgeting & Cash Flow Optimization
IT Consultation
Digital Transformation strategy consultation
Cybersecurity consultation
process automation (RDP)
Revenue Growth
Team Collaboration

Languages

Arabic
Native Speaker
English
Expert
Turkish
Beginner

Training and Certifications

Microsoft Certified Systems Engineer (Certificate)
Date Attended:
July 1997
Diploma in Computer Science (Certificate)
Date Attended:
February 1996

Hobbies

  • Fishing