TRAINING MANAGER
IMS
مجموع سنوات الخبرة :14 years, 7 أشهر
Pharma Mix PHARMACEUTICAL - EGYPT
With the objective of Marketing development and establishing the company outsourcing international, National Pharm.
Products franchises in Egypt with full direct responsibilities for all the company Marketing & Training functions regarding
45 products through wich Launching and Relaunching 5 products of them .
RESPONSIBILITIES and AUTHORITIES :
* Planning and managing marketing activities for 40 pharmaceuitical products to ensure achieving brand
marketing & financial objectives .
* Meet financial targets P & L for the company to Maximise value and Market share
* Delivering annual brand marketing plan and Evaluating activities with best ROI
* Manage working relationships with promotion agencies and other service providers
* Successfully Relaunched Solpadol 5mg to become No. ONE RX
Manage and have direct Responsibility on a business worth 155 mil. Reyals with the objective to develop and establish SGH
health care and maximise cash & credit business in the south area of KSA health sector market (4 millions population) by
building strong, competitive and growing brands. Ensure maximum return on investment.
Lead and manage a total staff of 15 ( Media manager, Patient Relation Manager her team of six pt. relation executives,
marketing team of three marketing executives and representatives) and Public Relation manager with his team including
three public relation executives and I report directly to THE Marketing operation director middle east (Dubai).
RESPONSIBILITIES and AUTHORITIES:
* Develop and present the Marketing business plan.
* Provide the business unit with the leadership & direction needed to achieve Revenue, profite and M.S. goals.
* Identify new business opportunities for increasing number of patients (cash & gredit) potential growth of the
business, focusing on Most profitable segments .
* Lead and motivate subordinates in different positions to achieve hospital and corporate goals.
* Follow up on Implementing action plans to ensure success of the planned promotional campaigns.
* Managing plans and execution of new survices launches.
* Maintain good working relationships with external business associates, poly clinics and others .
* Carry out market research planning and implementation to gather market insights and intelligences.
* Ensure all promotional activities are delivered on time and within the agreed Corporate standards.
* Monitor performance, refocus resources and achieve operating plan.
* Anticipate and response to changing market conditions (Contingency Plan) .
* Coordinate with different hospital departments to ensure smooth running of business operation.
* Maintained SGH Aseer market leading position in the South Region Vs tough competition by other Hospitals .
* Run Successful media campaigns including TV, press and consumer magazines for SGH Health brand name in KSA.
Develop & present the marketing plan for ( CVS, GIT and Derma Lines ) to achieve sales, profits and M.S. goals.
- Full reponsibility of the whole Marketing Activities including promotional campaigns and Complete Trainig (medical
background, Product information, market analysis in Egypt ( CVS, GIT and Derma Lines ) .
- Focusing my marketing strategy on profitable products per line to achieve sales, Co. profits & MS goals.
- Lead and Manage the Sales Team of 200 Med. Reps & Supervisors with Tailored Msge per Dr. Speciality per
Area & guiding them to Identify new business opportunities for potential growth .
- Follow up on Implementing action plans to ensure success of the planned promotional campaigns.
- Monitor performance & refocus resources to achieve Target .
- Anticipate and response to changing market conditions (Cotingency plan) .
- Launched 4 New Cardio Vascular Products ( Cholstop 10mg, Lipinorm, Irbedrin 75, 150, 300 mg & Irbedrin Diu,
with full Training Resposibility (Medical Background, Product information, market analysis & Box Design,
Package) .
- Full Resposibility of Training 12 MUP Products ( Medical, Product info, Marketing Analysis and Competitive.
advantage ) .
Responsible Member in Virology Unit (Peg Intron, which represents 15% of Total egypt target .
Responsibl for 25% of total cairo target - Area : Dokki, Mohandsin, Agouza & Giza ).
Responsibl for LOCAL CONFERANCES, COMMUNICATION WITH KOL.S .
Responsibl for HEP. C - CLIINICAL STUDY AT SUEZ CANAL HOSPITAL WITH DR. AHMED ESMAT - GIT CONSULTANT
REGARDING (55 PATIENTS) DATA COLLECTION - ADHERENT TO THERAPY OF GENOTYPE 4-B VIRUS .
* Pharma Mix : Successfully Relaunched Solpadol 5mg to become No. ONE RX IMS MAT 9/2013 (Anti Migrain
Market) with Value of ONE Million L.E., No Three Units 2013 with 35% Growt Rate .
* Pharma Mix : Achieved & Maintained Coughsed-P Leader position in Cough segment Units IMS MAT 9 / 2013 .
* Pharma Mix : Achieved Market Leader Position in 4 theraputic segments (Xithron Antibiotic, Both Viotic drops,
Otal drops in Ear preperation segments and Coughsed-P in Cough Segment Market ) .
* Pharma Mix : Successfully Manage All EGYPT Training activities which Amounted 180 Training days through
2012, 2013, 2014, Delivering ALL areas with Tailored Ideal Msge for all 40 pharm. Products .
* Pharma Mix : Training more than 140 medical representives and supervisors for Medical background, Product
information, Market overview & Competitive Analysis .
* Pharma Mix : Direct CEO to the best OUTSOURCING products ROI .
* Created, developed and established Pharma Mix Outsourcing Project in Egypt .
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* Pharma Mix : Successfully managed ALL Training activities which Amounted 180 Training Days through 18 Months,
covering 45 Pharmaceutical Products .
* Pharma Mix : Created a strong base of CVS Drs
Responsible Member in Gastro Unit (Prepulsid, Motelium, Daktarin oral gel, representing 35% of Total Janssen Sales ).
Responsibl for 10% of total cairo target - Area : Dokki, Mohandsin, Agouza & Giza ).
Responsibl for LOCAL CONFERANCES, COMMUNICATION WITH KOL.S .
RAMEDA TENTH OF RAMADAN, EGYPT
Promote an assigned range of brands
Manage outpatients in the general practice clinic of ESAAF EMERGENCY CENTER- RAMSIS .
HELWAN UNIVERSITY HOSPITALS, EGYPT
Manage outpatients in the Dermatology clinic of Helwan University Hospitals
OBLIGATORY GOVERMENTAL
. * Faculty: