Ashraf hendawi

• Report directly to the Managing Director and Board Members, providing strategic insights and performance updates.
• Lead a team of 200 employees, including 20 direct reports in leadership roles, driving organizational success and fostering
high performance.
• Oversee day-to-day operations across Travel, Hotel Management, and Catering sectors, ensuring smooth execution and
alignment with business objectives.
• Spearhead the budgeting process for all sectors, optimizing resource allocation to achieve cost-effective operations and
align with strategic goals.
• Achieve business targets and operational KPIs across multiple service divisions, driving measurable growth and operational
excellence.
• Collaborate with HR, Finance, Sales, and Marketing departments, streamlining processes to improve efficiency and
maximize performance.
• Safeguard company assets, ensuring optimal utilization and strict compliance with corporate standards and industry
regulations.

• Oversaw resort operations, managing key functions as per the organizational structure to ensure operational efficiency.
• Held regular briefings and meetings with department heads, facilitating clear communication and aligning departmental
objectives.
• Led critical property issues, including capital projects, customer service initiatives, and refurbishments, to uphold service
excellence.
• Handled guest complaints and oversaw service recovery procedures, ensuring guest satisfaction was consistently
maintained.
• Directed the preparation and execution of the annual Operating Budget, Marketing & Sales Plan, and Capital Budget,
achieving financial objectives.
• Managed hotel profitability, consistently meeting and surpassing revenue and guest satisfaction targets through strategic
decision-making.
• Maximized room yield and resort revenue by employing innovative sales strategies and yield management techniques,
optimizing financial performance.

• Managed daily hotel operations, ensuring seamless coordination across all departments to maintain high service standards
and operational efficiency.
• Prepared, presented, and successfully achieved the annual Operating Budget, Marketing & Sales Plan, and Capital Budget,
ensuring financial targets were consistently met.
• Led departmental meetings to align teams with operational goals and ensure smooth communication.
• Optimized room yield and revenue through strategic pricing and yield management.
• Ensured guest satisfaction by managing complaints and overseeing service recovery.

• Coordinated daily operations of the Eastern Province Hotel Sales Team to drive efficient sales processes and meet
objectives.
• Managed key accounts and prospects, ensuring maximum yield through proactive engagement and timely follow-up on
action plans.
• Prospected new business opportunities and converted leads into producing accounts, driving revenue growth across the
region.
• Maintained La Fontaine Core Delphi Standards, ensuring accurate activity tracking and rate management.
• Represented Lafontaine Hotels at trade fairs, promoting brand presence and enhancing strategic partnerships in the market.
• Executed quarterly sales action plans, aligning with regional strategies to drive business development.
• Led the setup of the Regional Sales Office and Global Reservations Office in Jeddah, optimizing sales and revenue systems.

• Led business development efforts, identifying and pursuing new growth opportunities across Lafontaines resorts and hotels
to drive revenue. Developed and maintained strategic partnerships, collaborating with key stakeholders to expand market presence and build
strong relationships. Directed market research and competitor analysis to identify trends, inform decision-making, and enhance Lafontaines
competitive edge. Formulated and executed strategies for brand positioning and market expansion, particularly targeting regional and
international markets. Managed new business initiatives and franchise development, securing profitable agreements and fostering long-term
partnerships.

• Managed daily hotel operations, ensuring seamless coordination across all departments to maintain high service standards
and operational efficiency.
• Prepared, presented, and successfully achieved the annual Operating Budget, Marketing & Sales Plan, and Capital Budget,
ensuring financial targets were consistently met.
• Led departmental meetings to align teams with operational goals and ensure smooth communication.
• Optimized room yield and revenue through strategic pricing and yield management.
• Ensured guest satisfaction by managing complaints and overseeing service recovery.