Ashraf Mahmoud, User Experience Designer, Co-founder

Ashraf Mahmoud

User Experience Designer, Co-founder

Attraction

Lieu
Egypte - Le Caire
Éducation
Baccalauréat, Graphic Design
Expérience
21 years, 0 Mois

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Expériences professionnelles

Total des années d'expérience :21 years, 0 Mois

User Experience Designer, Co-founder à Attraction
  • Egypte - Le Caire
  • Je travaille ici depuis janvier 2013

- Gathered requirements from clients and conducted stakeholder interviews to discover business needs.
- Analyzed user data and created personas, user stories, user flows, wireframes, high fidelity mockups to increase conversion.
- Developed rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios.
- Created intuitive design and developed design layouts for a variety of creative projects to create delightful experience.
- Conveyed design concepts and deliverables to business partners through in-person and remote presentations as well as through detailed and easily understood documentation.

Head of Design Department à Hindawi Publishing
  • Egypte - Le Caire
  • septembre 2010 à octobre 2012

- Managed a team with three designers on various projects.
- Worked collaboratively within a multidisciplinary environment, managed multiple projects, and met assigned deadlines.
- Coordinated the Unit needs with top management.
- Worked closely with team members to ensure that we delivered the right quality for all projects.

User Experience Designer à Santeon
  • Egypte - Le Caire
  • février 2007 à septembre 2010

- Designed adaptive layouts to maintain a consistent user experience across the project.
- Designed, built, and tested interactive prototype to iterate and evolve design concepts of the project.
- Helped create interactive prototypes and UI specifications, including screen layouts, color palettes, typography, and user-interface elements.
- Supported design implementation for development team via CSS and HTML coding.

Senior Web Designer à Tech Heights
  • Arabie Saoudite - Riyad
  • mai 2005 à décembre 2006

- Ensured mock-ups met both visual and textual branding standards for the biggest companies in Saudi Arabia.
- Developed and executed concepts, design, and production of creative materials for all marketing projects.
- Collaborated with copywriters on the creation of unique concepts that
incorporated traditional and innovative strategies in alignment with advertising and marketing goals.

Web Designer à World Sites
  • Egypte - Le Caire
  • janvier 2003 à mars 2005

- Created complex graphics and professional designs for a variety of businesses, and organizations, including custom graphic and logo design.
- Designed and developed Flash-based animations for certain pages on the various Websites.
- Interpreted graphic visual or interaction designs in HTML and CSS.

Éducation

Baccalauréat, Graphic Design
  • à Helwan University , applied arts college
  • juillet 2002

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Specialties & Skills

Graphic Design
Web Design
Interaction Design
User Interface
User Experience
Balsamiq
3D STUDIO MAX
ADOBE PHOTOSHOP
User Interface Design
User Experience Design
Illustrator
Javascript
Indesign

Langues

Arabe
Langue Maternelle
Anglais
Moyen

Loisirs

  • Photography, Pen-drawing, Travelling, Playing computer games specially strategy and adventure games