Sales Manager
PUREMISR Cosmetics, Personal Care & Home
Total years of experience :24 years, 5 Months
•Develop and execute all Distribution plans which meet brand, volume and Market share objectives for strategic trade channels and key Retailers & Wholesalers through the most effective and efficient utilization of budgets and manpower in order to achieve national trade marketing objectives.
•Ensure full understanding of all Region budget with close follow up on spending as per Company guidelines.
•Ensure launch and relaunch brand sales / distribution targets are met.
•Build team work & Develop all staff
•Monthly & Quarterly meeting with the whole team to Review performance & share learning & experience & achievement vs. plan & KPIs update& sales performance & new objectives, and any Activity brief.
•Develop and implement regional sales and distribution plans cross channels (modern & traditional trade) that meets the company objectives.
•Responsible for mid and long term planning.
•Develop & manage the region’s forecasts to ensure optimal stock available to meet demand and maximize freshness of the product at the point of sale - in alignment with marketing & supply chain teams.
•Maintain effective and healthy relationships with the Local business partners
•Responsible for managing distributors in terms of: P&L planning & evaluating, people training, coaching and assisting by providing adequate plans and supporting tools
•Developed the Brand distribution plan and led the implementation across Egypt
•Analyzing market trends, sales achievements and competition capabilities to continuously drive business growth and capitalize on new opportunities
•Responsible for channels trade activities in terms of planning, budgeting, implementation and evaluation of results
• Responsible for the Delta & Alex&Sinai Regions.
• Managing two area managers & seven sales supervisors.
• Contribution in setting the annual and monthly targets and dividing between area managers & sales supervisors.
• Responsible for achieving annual sales target.
• Reporting monthly sales achievement.
• Hiring & training and managing sales force.
• Develop and maintain a professional and well-motivated sales support team.
• Sourcing and reporting information on market conditions and competitive activates as well as trade development.
• Contributing in the development of the company trade achievement.
• Achieve all merchandising visibility targets.
• Manage the implementation of the in-store promotion activities in my territory.
• Following up distributor
Responsible of sales volume target by the Sales department.
§ Establish and develop the needed customer’s database through the supply chain to the key retailers.
§ Establish professional relationship with the company’s customers and potential customers.
§ Act in professional manner representing the company’s interests with integrity.
§ Maintain daily, weekly and monthly sales and market reports.
§ Near follow up to the sales dispatch and delivery as part of customer satisfaction regulation.
§ Follow up and report the competitor’s activity in the market.
§ Identify channel of distribution, such as wholesalers, retailers.
§ Providing support and services to the clients up to delivery and post Sale.
§ Prospecting new potential clients to increase client base.
§ Obtaining information about the market to feedback into the marketing Planning process.
§ Allocating the shipments to the clients in time of product shortage.
§ Communicating with existing and potential clients
§ Market trends on a daily, weekly and monthly basis to ensure Achieving pre set targets.
§ LiaReporting to the Bulk Sales Manager, Area Sales Manager is responsible for sales activities, consisting of sourcing of reliable and loyal customers, keeping a track of customers’ record and performance. This is with wider view and focus on certain geographical area.
• responsible for the Delta, Canal and Sinai Region overlooking several departments; Sales & Distribution, Warehousing and Fleet
• Contribution in setting the annualy and monthly targets and dividing between sales supervisors.
• Responsible for achieving annual sales target.
• Reporting monthly sales achievement.
• Hiring training, and managing sales force.
• Develop and maintain a professional and well-motivated sales support team activates Sourcing and reporting information on market conditions and competitive activates as well as trade Development.
• Contributing in the development of the company trade achievement.
• Achieve all merchandising visibility targets.
• Manage the implementation of the in-store promotion activities in my territory.
• maximize assigned territory coverage, by executing traditional trade sales and distribution Strategy, to ensure delivery of pre agreed SKU distribution targets
• Achiveannual financial business objectives in terms of volume, revenue and profitability.
• submit regional volume forecast as premed and process to secure adequate market stock levels and contribute to supply chain efficiency.
• manage accounts receivable of distributors and market to ensure level of credit exposure in line with company budget and in line with company credit policy .
• deliver agreed numeric and weighted distribution targets in his region to maximize distribution efficiencies and ensure regional market share objectives are met .
• recommends activities geared to deliver volume / revenue and distribution targets and ensures spending in line with pre agreed budget .
• control distributor expenditure to ensure spending in line with in agreed parameters to secure distributor roi .
• recruit, train, motivate sales team and ensure trainings needs and succession planning is developed for organization under management .
• analyze competitor activities of retail and commodity and suggest suitable actions .
• leads , develops& appraises his team by carrying out coaching & performance appraisals on a regular basis to ensure all team members are effective in their job roles
• responsibility for (ELGharbia . El menufia. Kafer Elsheikh ) Area
.- Responsible for leading and following up on sales activities.
- Tracking distributor investment
- Periodic visits to major wholesaler and major retailers.
- Training sales team and preparing sales plan, analyzing sales report)
- Responsibility for (El Menufia & El Kalubiu & ElGharbia ) Area.
- Responsible for leading and following up on sales activities.
- Training sales team and preparing sales plane, analyzing sales report .
- Periodic visits to major wholesaler and major retailers.
- Tracking distributor investment.
- Responsibility for ( El-Gharbia -- Kafer El-shikh ) Area.
- Responsibility for the wholesaler in the Delta Area (Gharbia- Domiat - Dakahlia - Kafer El-shikh) .
- Responsible for the sales and target achievement for the entire wholesaler.
- check up the products at the customers .
- Worked as sales representative at Tanta branch, I was responsible for the company products sales target.
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