ASHRAF RASHWAN

Leverage 26+ year tenure in directing all aspects of operations excellence while reporting directly to the owners.
Develop company vision, objectives, and policies to coordinate functions and operations between several departments. Lead formulation of financial and operational programs to achieve maximum ROI and increase productivity at new and existing locations. Review financial statements and activity reports to monitor progress, execute justified costs, and maintain operations within budget. Establish Advanced Product Quality (APQP) as framework of procedures and techniques to develop industry’s highest product quality. Serve as sole recruiter
responsible for filling minimum of 500 new positions locally and internationally. Plan, organize, and lead new delivery department through effective recruitment, training, certification, safety assurance, and evaluation of all team. Create Training department and direct activities for staff orientation, on-the-job training, and job skill
preparation. Devise strategies for rolling out new products in conjunction with international releases. Create marketing strategy to achieve sales growth and establish brand value. Reform Purchasing department to ensure superior procurement at lowest costs. Build one of the largest HACCP CERTIFIED Domino’s Pizza Commissary in the MENAP region. Reorganize Maintenance department and develop cost-saving procedures to decrease expenses. Introduce Quality Control (QC) department to enforce compliance with HACCP, ISO, and local requirements. Plan and execute renovation and public relations policies.

Selected Accomplishments:
♦ Successfully created and instituted new vision for “Exceptional People on a Mission to be the Best
Pizza Delivery Company in Kuwait.”
♦ Achieved net profit reversal from negative double digits to positive Double digits in less than two
fiscal years while increasing total chain sales by 290% within first four years.
♦ Broke over 400 monthly store sales records and won 51 Sales and Operations Rolex Challenges.
♦ Devolved a 35 agents Call Center Providing world-class service, support, and outreach to our new and
existing customers, and continually refined through feedback and results analysis.
♦ Increased market share by more than 300% and expanded brand through planning, lease
negotiation, and building new locations.
♦ Pioneered Domino’s Pizza brand as #1 in Kuwait, leading to shutdown of 2 major competing pizza
chains and causing substantial market share damages to three other chains.
♦ Grew social media marketing to over 180, 000 Facebook fans in less than one year while initiating
Web site and mobile app for online ordering.
♦ Lowered food costs by 11%, labor costs by 9%, and administrative costs by 15%.
♦ Ensured success of overall business plan, resulting in 80% increase in driver productivity, improved
service, and reduced labor and fuel costs.
♦ Implemented training programs leading to nearly 0% voluntary turnover rate.
♦ Earned reputation for best tasting pizza in Kuwait with zero legal or regulatory violations.
♦ Rewrote 10-year-old Employee Manual, revised outdated policies, and developed new job
descriptions and requirements to ensure staff compliance and boost morale.
♦ Accomplished “5-Star” level in International Commissary Audit for Five consecutive years to become one of the Top 3 worldwide for Operational Excellence.
♦ Won International Evaluation Certificates of 5 Stars for all operations in all stores for seven
consecutive years to become #1 in the MENAP (Middle East, North Africa and Pakistan) region.
♦ Placed in 1st place in 2016 and Top 3 for Five consecutive years in Customer Satisfaction, based
on independent research results, as Top Pizza Chain in Kuwait over entire fast food industry of 26
brands.
♦ Became first-ever leader in MENAP region to achieve Certificate of Exemplary Character and
Outstanding Leadership from Domino’s Pizza International (DPI).
♦ Rewarded 2 GUINNESS WORLD RECORDS Official Certificate.

Provided visionary leadership within Domino’s Top 5 U.S. franchisees while reporting directly to the CEO.
Ensured productive, efficient regional operations in sales, profitability, supply chain, manager development,
statistical analysis, and reporting. Set short- and long-term goals, prepared budgets, and implemented process
improvement initiatives to achieve sales goals and control costs. Recruited, developed, and led management
teams in delivering exceptional customer service at multiple locations. Created marketing, advertising, and
merchandising plans to generate new customers and increase ticket average. Investigated, analyzed, and
mitigated risks to overall regional needs including training, inventory, logistics, labor controls, and performance
monitoring. Designed school lunch program to enhance brand visibility and support local community.
Selected Accomplishments:
♦ Increased net sales by 60% and reduced variable costs by 8% to break all-time net profit record.
♦ Started up and merged two Domino’s Pizza franchises under one company in the U.S.
♦ Proactively assumed responsibility for 12 U.S. Domino’s Pizza locations in the process of being closed
down; turned around all stores to show profit within three months.

Maintained P&L responsibility for all operations while reporting directly to CEO and providing daily oversight of
recruitment, team development, training, performance evaluations, payroll, and dispute resolution for 15 General
Managers, 30 Assistant Managers, and 225 employees.
Built highly talented teams exceeding performance of all staff members in other regions. Substantially reduced
training costs by developing in-house management training programs. Created marketing strategies and
cultivated positive media relations. Administered all facets of chain launches, including construction oversight,
initial inventory, local sales and promotions, staff support, and “Grand Opening” event coordination.
Selected Accomplishments:
♦ Increased net sales by 32%, reduced variable costs by 5%, and achieved consistent average net
profit of 23% of sales.
♦ Revitalized single store through staff development and local store marketing that won World Record of
$78, 000 in weekly revenues at Papa John’s

Directed store operations while reporting to the Regional Director and effectively streamlining all processes for
increased productivity and efficiency as well as maximum ROI.
Successfully turned around non-performing operations through analysis and restructuring programs. Evaluated
existing systems and needs while developing strategic plans with performance metrics to guide success.
Provided staff retraining and restructuring. Reintroduced brand into local market through advertising,
merchandising, and promotional events. Maintained budgets, fiscal controls, purchasing, and inventory control.
Developed key accounts by offering value-added products and services.
Selected Accomplishments:
♦ Introduced new employee orientation and individualized training, resulting in 97% satisfaction record.
♦ Achieved 100% win rate in unemployment claims.
♦ Turned around store operation to increase net profits by 20% and close down major competitor.

Launched and directed all aspects of operations for marketing firm supplying clients with brand development
and marketplace visibility through diverse media, marketing programs, and exhibitions.
Built company from the ground up and developed cohesive team of 60 marketing employees meeting all needs
of the organization. Established culture of teamwork, confidence, and superior customer service. Designed
business plan to update all policies, procedures, operations, programs, and services. Led human resource
functions, including recruitment, hiring, training, benefits, compensation, and employee relations.