أشرف سلامة

Reported to Administration Sr. Manager & G.M of H.R. & Admin, accountable for Commercial Activity of 20
Provinces with 110 cases.
• Forged and sustained relationships with key decision-makers within commercial entities to negotiate
profitable contracts and secure long-term tenant agreements.
• Developed commercial reports, administered processed throw the governmental related entities, such as
Ministry of Commerce, Manpower Ministry, Royal Oman Police & Civil Defense, allocate resources, and
ensure operational compliance with industry and corporate standards.
• Guided property improvement projects, partnered with contractors, building owners, and stakeholders to
secure on-time deliverables.
Key Accomplishments:
• Spearheaded 100% implementation 25 Company Projects, 100% achievements of KPIs.
• Achieved Full Target of Annual Performance Objectives.
• Successfully Solved all Problems with Governments & Landlords as per to the Group request.
• Had Been Awarded as Best Employ Twice.

W.A for Food Additives, established in 1992 provides customers with over 150 individually developed and
customized food, its main applications are the formed frozen meat, dairy, beverages, confectionery, bakery,
snacks, crackers and fruit preparation- with cash capital of 20, 000, 000/- $.
ACCOUNT MANAGER - Ingredient Supply - 2011
Reported to Chairman, accountable for Oil Drilling, Ceramics, Paints, Glass Customer.
• Implemented leads for the industrial sources such as Oil Drilling, Ceramics, Paints, Glass & Setting the
targets of each service, product of them.
• Performed Planning & Set up the monthly Reports of the samples Feedback from customers and analyzed
the requirements to identify similar component from the market.
• Set up the credit note for each customer based on their forecast plan, payment terms in a status of providing
money liquidation for the company.
Key Accomplishments:
• Implementation for 3 new products.
• Achieved 100% of market research, analysis, and target to achieve the profits and avoid losing the business.
• Get a great opportunities and relationship at all the Drilling, Ceramics sector.
BUSINESS DEVELOPMENT MANAGER - Food Solutions - 2010
Reported to Chairman, accountable for 6 Applications.
• Identified and successfully penetrated the food source of formed frozen meat, dairy, beverages,
confectionery, bakery and ready mixes.
• Developed new business by focusing in emerging markets, expanding the product offerings and
strengthening partnerships with suppliers, upon gathering information and feedback from customers.
• Applied professional business approach to efficiently & confidently working in highly demanding situations
to access the company profile to customers in the M.E.N.A. & Gulf regain.
Key Accomplishments:
• Spearheaded 100% implementation for 5 Company Applications, 100% achievements of KPIs.
• Achieved 100% of customers & suppliers satisfactions regarding the samples quality, timing, product pricing.
• Get a great opportunity for exporting the local ready mixes to Libya, Sudan, UAE, and Ethiopia.
• Providing an Industrial trail for customers using high quality items without cost in the new factory in Borg Al-
Arab FREE of charge.

Reported to Chairman, responsible for 35 Customer & team of 4 players, part of 4 area managers.
• Developed new markets, establishing market & achieving the targeted goals through demonstrated abilities
in enhancing business volumes.
• Delivered operations excellence; executed on company initiatives and provided outstanding leadership.
• Managed and ensured proper execution of sales and organizational goals related to key performance
indicators and delivered trademark award-winning customer service.
• Strategized and implemented projects to reduce customer defections and cost plans.
Key Accomplishments:
• Spearheaded 100% implementation for Sales, 100% achievements of KPIs.
• Achieved 90% of annual sales target of 3, 000, 000/- $.
• Get a great opportunity understand the product profile of many companies such as “Cargill-S.S., Cargill-T.S./
Farmesa / D.S.M / Purac / Sicna / Mayasn / etc”.
• Adroit in planning, implementation market study, market segmentation, sales forecast, target achievement
which contributed to development the company as a market leader, create the awareness in the MENA market
for A.W.A name.
• Demonstrated capability in market segmentations, product developments, setting activities & achievements
of annual sales from 9, 000, 000 /- $ to 15, 000, 000/-$.

1- Branch Manager.
2- Sales Target attachment.
3- Promotion & Marketing the projects of Egypt.
4- Collections from Clients.
5- Customer Service for K.S.A customers.