Senior Manager - Purchasing & Category Development
Dukan Retailing Company
Total years of experience :9 years, 4 Months
Managed retail assortment and engagement with focus on inventory levels and market requirements, managing cross-functional collaboration to develop and execute growth strategies. Perform extensive operational and analytical work to tether organizational and consumer satisfaction and outreach to analytics-based strategies and tactics, ensuring effectiveness and consistent ROI. Owned supplier relationships and optimized supplier portfolio in each category including conducting joint business planning to develop PL brands and negotiate trading terms with suppliers ensuring achievement of financial targets.
- Worked cross-functionally with external contributors, contracting new vendors to improve internal efficiency. Maintained oversight and leadership of contracted contributors to ensure alignment with operational vision fulfilling corporate needs.
- Managed private-label product and brand launches, packaging development, pricing management and consumer engagement in coordination with internal teams to achieve targets in each category.
- Secured meaningful and quantifiable market growth and consumer engagement through reliance on accurate marketing research, competitive analysis, and consumer insights.
- Prepared a category review structure to optimize assortment and advise commercial teams to implement appropriate changes. Prepared sales-based forecasts and secured deals with vendors on seasonality and availability of goods.
- Implemented stringent inventory-management principles to ensure availability of goods along with warehouse storage system for ease of identification.
- Implemented visual merchandizing principles in-house for better presentation on shelves with a limited presentable stock and optimized supplier portfolio in each category and negotiated trading terms with suppliers ensuring achievement of financial targets.
- Created management strategies and guidelines; coordinating internal stakeholders including finance, logistics, sales, and other key departments. Secured buy-in from interdisciplinary teams by presenting merit and value of new strategies and projects, planning precise schedules and KPI-based targets.
- Facilitated consistent improvement through development and unification of trade deals, promotions, sales activities, communications, and related strategies in-line with corporate vision.
- Advised on key growth areas and prepared and led training modules for each department in direct field contact.
- Advised on store locations prior to opening and factors that influence better ROI on selections and roll-back options for low-revenue stores.
- Prepared reports on in-store shelf space optimization to maximize returns on assortment investment.
Increased recognition of the brand name in a saturated pharmacy retail market through consumer engagement, assortment optimization and product development leveraging ground-level research and sales information. Developed and launched private label items from China, and the United Kingdom exclusive to the company.
- Managed product categories within the product portfolio. Carried out research on active market trends and provided an industry feedback on business development opportunities.
- Developed and managed private-labels in an all-vendor generated portfolio. Monitored and negotiated contracts, prices, payment terms and other conditions with international suppliers.
- Analyzed existing shelf space and worked on strategies to optimize sales performance generating consistent ROI.
- Attended trade-shows globally to source new products for the existing assortment.
Overlooked client management providing retail measurement and custom research services for the entire Central and Eastern region keeping focus on customer satisfaction and quality of information provided.
- Maintained and developed relationships with new and existing clients to cross-sell and introduce new services. Conducted sessions on interpreting & benefiting from market research data by using Nielsen / MEMRB products & services.
- Managed research activities for some of the biggest names in the Kingdom (Safi-Danone, Nadec, Almuhaidib Foods, Almarai, Munajem, Alothaim Markets, Carrefour to name a few) providing full data service and support on a regular basis.
- Serviced retailers by providing them with custom research data as per their requirements. Analyzed retailing and shopper/consumer behaviors, including building insights and data driven strategies.
- Positioned competencies of company services with the clients to facilitate decision-making on business subjects by preparing and presenting strategic retail audit presentations on critical issues based on in- depth SWOT and coverage analyses.
- Promoted CatMan services from MEMRB to clients across the region until acquisition.
Minors: MARKETING, PSYCHOLOGY, FRENCH
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