Marketing Manager Middle East
Exclusive Networks
Total years of experience :14 years, 6 Months
A leading value added IT Distribution Company providing IT storage & security solutions
Working as Strategic Marketing Consultant / Manager & Reporting to the Managing Director
Key Deliverables:
Provide Strategic Direction:
Setting up the long term plan for the overall functioning in line with mission & vision.
Developing & implementing the marketing plan.
Developing the portfolio of marketing tools & services for MEA.
Determining the group marketing strategy with sales & product teams.
Support development of activity budget plan:
Developing a full year activity budget plan based on the objectives.
Developing & managing marketing channels & revenue. Implementing/managing the marketing procedures & processes, evaluate existing practice & opportunities for standardization.
Liaising with sales team to engage channel partners, exploring collaboration opportunities & joint marketing programs.
Initiate & propose positive push & pull activities with the sales team.
Digital Marketing
Media Buying/Traffic Acquisition
Content Marketing - Successfully established community engagement through content marketing, which resulted to quick growth with a 35% engagement rate.
Social Media Marketing - Manage Spectrami's digital properties including the website www.spectrami.com. Created & manage coordinated Spectrami’s social media presence, including LinkedIn, Facebook, google+ and Twitter.
Email Marketing - Develop & Managing the companies email campaigns and communicating company brands through email marketing. Design, implement & Manage e-mail marketing programs, lists, imports & permissions.
o Direct emails
o Mobile email marketing
Website SEO (Search engine optimization) - monitor & managed Spectrami.com traffic.
Video Marketing - Create Corporates videos for the company.
Testing & Optimization
Event Management
Organizing & managing marketing events such as GITEX, Black Hat, Roadshows/Seminars, TechCafe (end user event), Tech Workshop (Technical Training) & Exhibitions.
Organized TechCafe across the ME region to support sales team & closed multimillion orders.
Single handedly Organized Tech Workshops across the ME region to educate & train our partners & support business.
Track all marketing initiatives & create quarterly reports
Execute Brand and Communication Activity Plan: Working closely with media agencies.
Managing the corporate website.
Ensuring that the logo & brand image is not misused on any platform.
Managing allocated budgets in various marketing areas & vendor relationships.
Responsible for marketing collateral development & maintaining the library of marketing collateral.
External Communication:
Planning and executing the annual calendar of promotional events in line with objectives.
Developing up to date brand collateral and other communication material for marketing and customer attraction in compliance with brand guidelines.
Recommend and make suggestions to the Senior Management on information/ communication & help implement the Internal Communications strategy, as advised by management.
Take lead in managing the social media channels and strategy.
Review branding, positioning of the company to ensure impact and awareness.
Design and implement channel marketing and product promotion strategies.
Align with channel partners, exploring collaboration opportunities and joint marketing programs.
Supporting and advising Channel Partners in their endeavor to enhance their sales.
Product / Solution Marketing
Closely working with niche vendor/brands of IT storage (Actifio & Pure Storage) & security (Blackberry, Redhat, A10, LogRhythm, Fidelis, Tenable, CA technologies & Exabeam)
Vendor on boarding.
Working closely with vendor on go to market strategy.
vendors based on the objectives.
Aligning with sales team to engage channel partners, exploring collaboration opportunities and joint marketing programs.
Notable Attainments:
• Worked with HDFC as Research & Strategy Manager in order to offer customized and interactive solutions to service the communication needs of clients; objective being conceptualize and implement strategies to generate classified leads through new and existing client's relationship for HDFC life.
• Research market needs and analyze business potential along with identifying new profitable product lines.
• Assessing the classifieds market scenario and in accordance implementing strategies for business building.
• Co-coordinating product development process at customers end and explore new product usages.
• Ensure timely follow up with the customer on payment and other statutory forms.
• Handled team of 12 people working with mutual coordination and cooperation to manage strategic accounts, customers and bring in new businesses through new partnerships.
• Prepared and managed MIS.
• Achieved 150 % of the given target thrice in a year.
Mumbai Area, India
Subject : Consumer behaviors - Study of Demat, Trading and Saving accounts of Standard Chartered Wealth Managers India.
Key Responsibilities Handled:
* To determine the consumer perception and preference of various online demat trading accounts.
* To facilitate decision making by prioritizing resources.
* Focus on marketing of online trading and demat accounts.
* Recommended plan of action for - Strategy, Product,
* Communication and Operations teams separately.
* Compared various trading accounts on the basis of user
acceptance which were consumer segment specific.