Strategic Marketing Manager
Thermo Fisher Scientific Inc.
Total years of experience :16 years, 1 Months
Accountabilities: Strategic Marketing Manager- F&B (Handling Business of USD 15M)
Strengthening the F&B vertical of Thermo Fisher CMD dominated by competitors.
Strengthen the Government business in F&B, Pharma and Bio-pharma.
Making a Business Development plan for F&B vertical in India & South Asia
Managing all F&B projects Establishment of CMD division in the northern market after takeover from Distributors and Dealers
Creating a new team to cover entire territory in line of AOP.
Development of Focus Account, KOL
Coordinating workshops, seminars and presentations for clients to introduce TFS product line
Maintaining both Top line and Bottom line of Business, Administrative controls, process implementation.
Coordination with Government and Regulators for the upcoming projects and collaboration
Coordination with North America and China team to develop work flow
Project initiation and validation of F&B NPD s/w
Accountabilities: Business Development Manager- India & South Asia (Hamdling Business of USD 11M)
Aiming competitors dominating niche.
Establishment of CMD division in the South Asian countries with Focus on Bangladesh & Srilanka
Making a Business Development plan for India & South Asia by creating new opportunities
Managing major projects in Food, Drug control etc.
Ensuring Government and key account project plans
Accountabilities: Regional Business Head- North India (Handling Business of USD 7M)
Highlights:
•Key Global & Indian Clients handled: Ranbaxy, Jubilant, Intertek, IOCL, BHEL, etc.
•Establishment of TFS in Institutional Business and Aiming for Pharma and Food segment.
•Achieved significant growth of 56% in molecular market.
•Achieved 80% AOP in the FY2010. (Joined September 15th, 2010)
•Achieved 106% of annual AOP in 2011.
•Additional responsibility of Molecular spectroscopy to All India and recovered significant lost market by 18%.
•Achieved 97% of AOP 2012.
•Achieved 103% of AOP 2013
•Achieved 139% of AOP in 2014
•Achieved 84% of AOP in 2015
•Achieved 109% of AOP in 2016
•Achieved 117% of AOP in 2017 with 20% increase in Srilanka and 37% in Bangladesh.
•Doubled the growth of F&B vertical from USD 3.9M to USD 7.48M in 2018
•Established a unique collaboration between regulator like FSSAI and Thermo Fisher.
•Exchanged MoU with FSSAI to establish FSSAI-Thermo Fisher Scientific Food Safety Solution Centre
•USD4.47M achievement from F&B in Q1 2019.
Key Projects Accomplished: (Total Project execution of USD7.5M in last three years and 45% share in FSSAI project valued USD5M)
•Hyphenated Sales of molecular spectroscopy and key wins are TBRL, GOAF, CFEES, MAKINO valued USD 1.3M
•Established world class laboratory of food testing for Ministry of Women & Child Development covering entire Thermo Fisher products valued USD 1.91M in 2018.
•Established a world class Food Safety Laboratory at PHE, Jaipur covering entire CMD and Fisher product line valued USD 1.14M in 2017
Accolades:
•Designated as best Commercial Manager in India during Leadership Summit and awarded as Best Regional Manager and Best Regional Sales Team in 2014
•Promoted to Business Development Manager- India & South Asia and awarded in 2019 for contribution in F&B success
•Promoted with Sr management band in 2018 and Transferred to Thermo Fisher AAT BU from India
Handling Business of USD 2.5M)
Accountabilities:
•Monitoring the qualitative & quantitative research platforms for the product placement.
•Guiding MIL’s specialized business solution for motivational research and helping brand marketers at every stage of marketing process.
•Affirming MIL as a part of the expertise team.
•Aligning & supporting Client Engagement Teams, External Consultants & Data Analysts.
•Coordinating workshops for clients to understand the outcome of the results.
Highlights:
•Key Global & Indian Clients handled: Ranbaxy, Jubilant, Pepsico, HSCC, IOCL, BHEL, etc.
•Steered efforts for expanding Metrohm as a brand name in the Pharma and Chemical Market.
•Significantly facilitated the achievement of more then 80% market share from 60% during market slowdown.
•Achieved 90% invoicing and 127% booking of group target in the FY2008.
•Achieved 110% invoicing and 143% booking target in the FY2009 as a
Accountabilities:
Overseeing the projects and operation management for Philips. Aiming Global Business of USD 20M)
Key Projects Accomplished:
Handling the pre-launch activities entailing:
Overseeing the project planning and scheduling with Philips.
Executing engineering trials at P.R. China with project partner firm of UK with setup in China.
Reviewing the material & related services and contracts.
Handling the quotations, negotiating price and delivery terms.
Guiding the import and job order settlement with suppliers.
Monitoring the government liaison for licences and certification approvals.
Ensuring the development of product by:
Visiting PR China for the engineering trial of the new product for Philips-DAP at Quingdao Waterlogic Manufacturing Co and process flow development.
Formulating the work instruction, process flow, quality flow, quality documents while evaluating e- trial of the product.
Managing the designing of organisational structure, recruitment, plant & machinery requirement for SOP.
Directing the customer feedback through home placement.
Accolades:
Accredited for accomplishing pre-launch stage of Philips project by teaming with technical, commercial and suppliers to support the strategic initiatives.
Dexterously executed SWOT analysis & RSM framework for market and product competition.
Carried out the profit & loss analysis for project, breakeven calculation for revenue and time.
Significantly ensured the establishment of plant and machinery with in short notice period for Philips and recommended for exports.
Successfully generated vendors for imported components from Chinaa and Hongkong.
Effectively conducted the engineering trials, project planning and execution at Quingdao, P.R. China.
Other Assignments
Market analysis, research, data analysis, product development, trials, mass production of PHILIPS UV based water purifier for K Three Appliances (OEM of PHILIPS).
Setup of quality laboratory and water analysis lab for PHILIPS OEM.
Development of scientific sales strategy in direct marketing channel.
Development of material and quality control system for OEM of PHILIPS.
Accountabilities:
Mentoring a team of engineers and Supervisors for handling new product development projects, marketing strategy and implementation.
Overseeing the project based vendor selection, development and commercial negotiations.
Ensuring the measurement of customer satisfaction and product marketing through BTL.
Handling the production of water testing kits for UNICEF and its global marketing through BTL / TTL.
Highlights:
Dexterously accomplished the market research and project scope analysis.
Effectively monitored the designing and execution of project strategy, planning, implementation, infrastructure setup and development of vendors.
Holds the distinction of completing pre-launch stage of AWSL (EFL) project by teaming with technical, commercial and suppliers to support the strategic initiatives.
Facilitated the record production v/s sales due to improvements, modification, ensured high quality standards based on qualitative and quantitative analysis of customer feedback.
Consistently achieved WQA Gold Seal to establish product & EFL as brand name in the field of white goods.
Substantially achieved 4 major contracts from UNICEF (India, Singapore, Kenya), PLAN-Malaysia, Zimbabwe, South Africa for water testing kits.
• Over 5 years of research experience in the leading field of protein (Isoenzymes) purification & characterization, nucleic acid sequencing. • Worked for Integrated nutrient management and mapping of water source. • Recipient of prestigious Jawaharlal Nehru Award from Indian Council of Agricultural Research (Govt. of India) for outstanding PG research. • Recipient of International Best article award in pest science & management category from International Rice Research Institute, Philippines. • Recipient of Young Scientist Award for outstanding corporate scientist contributing to young students from IVRI and Mobilization group. • Qualified NET (National Eligibility Test) in 2000 for eligibility to Teach in Higher Education & Research
Worked on: 1. PA Protein mutation of Anthrax Toxin to develop vaccine 2. Probiotic