Business Head
Ecstatic Motors and Brandz Management Consultant
Total des années d'expérience :21 years, 8 Mois
Entrepreneurship Experience (April 2011 onwards):
Ecstatic Motors: Ownership, Starting & Functioning of authorized sales Branch of India Yamaha Motor Pvt. Ltd. at Oshiwara, Andheri-West, Mumbai. As Owner/Director responsibilities include managing all the aspects of business such as Financial Management, Operations & Logistics Management, Human Resource Management and Sales & Marketing Management.
Multi Services Consulting: Multi Services Consulting includes stocks trading, business consultancy and Real Estate consultancy in Corporate/High Value Lands/Bungalows at Mumbai and Other places. Commercial Deal of office space with US Multinational Timex Watches Limited is one of example.
Brandz Management:
Brandz Management is in to business consultancy such as to start new businesses and to strengthen the existing businesses.
Brandz Management provided consultancy to Luxury Boulevard in launching International Jewelry brands of Christian Bernard Morgan & Cacharel in India by doing a collaboration with India's major Retail Chain Brand-Shoppers Stop and other Retail Chains in India.
Brandz Management provided consultancy to open stores/counters of Morgan & Cacharel silver jewelry brands across India at Delhi, Bangalore, Hyderabad Pune and Mumbai.
Overall major achievements:
Growth of 35% in primary/wholesale sales of passenger cars.
Growth of 30% in secondary/retail sales of passenger cars.
Growth of 10% in marketing reach vis-à-vis previous budget.
Reduction in attrition rate of human resources from 20% to 15%.
Growth of 45% in sales of MGA (Maruti Genuine Accessories).
Increase in penetration of Maruti Finance & Maruti Insurance to 80% & 90%.
Increase of 20% in true value sales.
Increase of 20% in auto card sales.
Decrease in time for delivery of vehicles by 20%.
Increase in customer satisfaction rating from below 800 points to above 800 points.
Decrease in reduction of ART (Average Resolution Time) of consumer complaints from 4 days to 1 day.
Growth in network by ensuring appointment, functioning & growth of 3 New Maruti Suzuki dealers and up gradation
of existing 3 sales outlets as 3S dealers.
Achievement of less than 1 D/E ratio f dealers.
Achievement of growth in net margin/car and overall ROI & Profitability.
Overall Preview:
Managing Maruti Suzuki dealer network of Mumbai, Goa & Rajasthan region
Accountable for Market share, new car Sales, SSI, MGA, Maruti Insurance, Maruti Finance, Autocard, Extended Warranty and True Value sales
Interacting with dealer CEO & dealer General Manager for proper functioning of businesses and to achieve the business objectives of both the dealership and the company
Monitoring POS forecasts, funds and dispatches to ensure functioning as per laid plan.
New Initiatives/Best Practices: Focusing on implementation of new initiatives so as to improve customer satisfaction and dealer systems and processes
Dealer Management:
Managing the management & team of dealerships such as its Managing Director, CEO, General Manager & other team members by daily & time to time interaction, discussion, meetings & performance review of their dealership.
Ensuring each dealer at its each outlet achieves an annual turnover of atleast INR 300 Crores/US $50 Million. Ensuring D/E ratio of each dealer is not exceeding 1/is low.
Ensuring double digit growth of each dealership in each quarter & thus annually in each/all of its verticals such as new cars, used cars, insurance, finance, accessories, spares & service.
Ensuring dealer profitability/good ROI.
Ensuring dealer expansion & strengthening of existing network.
Regional Marketing:
Responsible to managing the regional marketing budget of approx. INR 12 Crore/US $2 Million/anum.
Interacting & negotiating with Ad agencies and publications for good rates.
Making a monthly Ad plan for the region as per the allocated budget. Giving inputs and approval to agency for artwork and creativity.
Carrying out promotional activities at Malls, Housing societies float activities etc. Planning out for Hoardings across the region.
Approving Advertisement, Hoarding and any promotional activity budget/bills.
Customer Satisfaction & Complaints Management:
Improving the SSI Score (Sales Satisfaction Index Score):
Implementation of Sales Operations Standard (SOS) at the dealerships so as to improve dealership systems and processes.
Ensuring reduction in Complaints/1000 of the dealership and of the region.
Ensuring proper resolution of all the complaints within 1 day, so as to have an ART of the dealership and of the region of not more than 1 day.
Ensuring Top Box Satisfaction rating (10 & 9) is at least 85%
Worked as Sales & Marketing Manager responsible for dealer management & operations management of India Yamaha Motors Pvt. Ltd in the given territory.
Overall major achievements:
Growth of 135% in primary/wholesale sales of Timex Watches (both quantity & value wise).
Growth of 130% in secondary/retail sales of Timex Watches (both quantity & value wise).
Modern Trade growth by 200% contributing to 50% of overall sales of India.
Receivables/Collection of outstanding grown by 100%.
Growth of 100% in marketing reach/communication/branding.
Reduction in attrition rate of human resources from 50% to 20%.
Decrease in time for delivery of watches to distributors/dealers/retailers by 40%.
Inventory at network reduced by 200% i.e. from 90 days to 30 days.
Decrease in reduction of consumer complaints.
Growth in network expansion by 100%.
Overview:
All India Modern Trade Business in-charge, responsible for Company Showroom, Multi Brand Outlets & Distributors.
Responsible for All India Modern Trade business of Entire Country by ensuring collaboration coordination and follow up with retail giants such as Shoppers Stop, Lifestyle, Pantaloon, Big Bazar, and Pyramid
Responsible for collections of receivables/outstanding of entire Country with regards to Modern Trade,
Team Management:
Monitor and provide support to Sales Executives/Brand Promoters to execute their functions as per desired objective.
Hiring, training, developing and motivating the sales team from time to time.
Educating the sales team with regards to product and scheme knowledge, job descriptions etc to ensure high levels of commitment for achieving the goals.
Approval of salaries & incentives of executives
Planning/Forecasting & Market Intelligence:
Planning of Primary Sales and Secondary Sales for the entire Year and Allocation of targets to Brand Promoters/Sales Executives.
Monthly Sales forecasting as per the Sales Plan of the respective month.
Report up-to-date information on competition and environment to management. Providing management with market intelligence
Timely submission of reports such as QMI/Retail Audit reports and Maintaining of Sales Records.
C&F Operations & Other Responsibilities:
Daily Monitoring of stock at C & FA go down
Ensuring timely dispatches of stocks to Distributors & Key Accounts. Coordinate with Service Department for service related issues
Identifying the Training needs of Brand Promoters/Distributor salesmen
Map & analyze secondary network to improve spread and penetrate the Brand
Ensure effective implementation of all centrally coordinated Strategies, Promotions, Campaigns, etc.
Responsible for South Gujarat(Ahmedabad-Surat-Valsad-Vapi-Sylvassa-Diu & Daman) for all operations pertaining to SHV Energy/Super Gas as Key Account Manager.
Responsible for handling operations/marketing/sales of Super Gas packed cylinders-Domestic Cylinders, Commercial Cylinders and of Bulk Gas.
Responsible for handling Business Partners such as dealer Network/Retailers of Super Gas packed cylinders-Domestic & Commercial and Institutional/Corporate/industrial Consumers.
Responsible for retaining the existing network and expanding it further by appointing New Dealers and by creating New Institutional Consumers.
Responsible for formulation of Pricing of Gas, Preparation of Business Proposals.
Ensuring adherence to Safety & Security aspects pertaining to Super Gas/LPG at area's Operational Plant, at Dealer Network and at Institutional Consumers.
Ensuring Security Deposits from Business Partners and timely Payments from them.
Responsible for commissioning/erection of Bulk LPG Storage & Operating Units and smooth functioning of it. Ensuring uninterrupted & timely supply & delivery of LPG Gas to Business Partners.
Ensuring timely & satisfactory addressing of grievances of Business Partners and their consumers/End Users.
Responsible for making the assigned area a profit center by ensuring profitability & growth
Done Market/Industrial Survey in and around Pune
Done Market/Industrial Survey & Research by visiting approx.1500 Industries to identify the type of Fuel been used. Finding out prospects for Inter Fuel Conversion i.e. prospecting out the Industries using Furnace oil, HSD, LDO and
Electricity as a fuel for processes such as Heat Treatment, Powder Coating, Ceramics, Extrusion, Forging etc.
Preparing a detailed technical & commercial proposal indicating the LPG requirement, savings in fuel cost, technical changes that has to be done, total cost of investment
Following up with the Consumers for the Proposal given.
Negotiating and finalizing with the proposed consumer the proposal for the Inter Fuel Conversion.
Signing the agreement and Executing the Inter Fuel Conversion/LPG fuel System (Functioning & Storage) at the site/industry.
University of Pune is cobsidered to be among Top Universities of India
