Sr. Research Executive Retail Measurement Services
The Nielsen Company
Total years of experience :11 years, 11 Months
- Leading a team of three associates for client servicing of various Multinationals including Nestle & TetraPak
- Responsible for creating reports & presentations on Key Performance Indicators (KPIs)
- Providing advanced multi category/multi region analysis
- Support clients on making strategic and tactical decisions based on Retail understanding
- Coordinating with both local and regional teams on execution of Commercial Census 2014
- Training clients on the usability of RMS data & facts
- Training associates on Nielsen Proprietary Tools (Trade Dimensions)
- Bringing growth through New Business Development
- Client lead on Coca Cola, TetraPak, Happy Napi (Z&J Diapers) and Mayfair (Asian Foods)
- Answering day to day RMS related queries
- Training associates and clients on Nielsen Proprietary Tools (Advisor and Census Store Analyser)
- Lead on Pakistan’s first Geographic Information System (GIS) based census
- Coordinated with regional teams in implementing best practices for GIS Census
Current CGPA is 3.25, Dean’s Honor List for Spring Semester 2010, Brand Champion, P&G Business Launch Competition in 2010 Second Runner up CIMA Case Study Competition in 2010 Semi Finalist Dell Social Innovation Challenge in 2010 First Runner up NASCON Business plan competition in 2009. Served as Co-Head Enspire Magazine in 2009-10. Studied at LUMS under Scholarship from Aga Khan Education Services, Pakistan.