Regional Marketing Manager
Flir Systems, Inc
Total des années d'expérience :8 years, 11 Mois
Key Activities: 360 Marketing - Middle East, Africa, and India
Managed all forms of growth marketing initiative, quarterly marketing plans, campaigns, email, automation, marketing & digital strategy in all markets across MEAI
Managed all inbound marketing activities, email marketing, SEM, SEO, PPC, Google Ads, LinkedIn Ads, social media marketing, webinars, analytics, ROI & reporting
Managed all forms of Advertising with full budget control
Lead brand and creative services, project management, collateral, videos, ad designs, flir.com design, brand strategy, communications. Created social media content with consistent content and tone
Lead demand generation initiatives; lead gen, e-commerce, inside sales, and partner outreach initiatives, producing desired # of MQL's and SQLs
Analyze and reported quarterly marketing results
Lead translations & localizations initiatives; localize marketing materials, such as brochure, leaflet, POS, video and web contents, and keep up to date all local content and country website
Managed partners and agencies across the region. Managed all forms of field and channel initiatives, partner support requests, POC for partner communications
Key Activities: Marketing Strategies Development - APAC, India
Gathered, analyzed, and distributed market intelligence on products,
customers, prospects, & competitors
Aligned with Business Head for marketing strategy development for
Solar & Wind energy products
Standardized marketing collateral and devised presentations &
marketing material for new products, for online and offline use
Temperature Sensor Market Strategies; Identified potential new
international markets and helped frame entry strategies
Branding Project; develop ‘Corporate Identity System'
Key Activities: Marketing & IT Projects - Pan India
Carried branding activities, developed Corporate Identity System
Development go-to market strategies & Execute marketing campaigns
Corporate and B2B Sales, added 35 new customers and managed 4 key
accounts
Coordinated development of Mobile & Web Apps (iOS, Android)
Conceptualizing & defined the Structure, Content, UI/UX of the Apps
Managed website and multiple channel media content
Developed marketing material and media content for advertisements
Developed and executed digital marketing plans, enhanced online and
offline brand presence
MBA Marketing
BBA,
