Senior Manager
Ufone (Etisalat)
Total years of experience :25 years, 7 Months
• Responsible for meeting performance objectives target such as the SIM sales, Recharge & MFS sales
• To increase the active number of retail outlets (i.e. SIM, Scratch Card, U-Paisa & U- Load Retailers) in the region
• Drive a performance based sales culture which consistently meets/exceeds their sales targets
• Manage regional performance against agreed targets & budgets, within policies & standards
• Responsible for developing and leading the sales team to deliver sustained competitive edge of Ufone at the point of purchase through the franchise & retail channel
• Being the member of the management team, aim is to promote the management / craft process and ensure execution strategy in line with our Cluster Based Operating Model
• To ensure effective implementation of company's sales operation system and policies in the context of sales & distribution of Ufone products and services
• Keep abreast of competitive issues in the market, and communicate these issues and potential impacts to the business
• Responsible for managing and monitoring the overall business of Mobile Financial Services (4 Segments)
OTC - Money Transfer, Utility Bills, Mobile Top-Up
Accounts Based Transactions - Mobile Wallets, ATM Cards
Cash Management - Cash Disbursement & Cash
Collections (Corporate/SMEs)
G2P - Government to Persons (Pensions/Funds etc.)
• Plan, Develop & Implement Retail & Distribution Channel in lower Sindh
• Take up Product & Channel development strategy to uplift Omni business
• Develop, implement, and execute new process flow in agent acquisition
• Plan & implement promotional campaigns to increase business & uplift market share
• Induction of Omni franchises in lower Sindh
• Introduce Rationalization concept of field force to improve cost & Productivity
• Training & development of team to sharpen their skills & enhance employee productivity
• Plan & Execute Trade Visibility Plan 2014 to uplift trade visibility
• Liaison with Marketing to discuss current trend, competition, suggest competitive strategy
• Strategic management and development of business in interior Sindh
• Execution of plans for Channels and Distribution to ensure company’s sales & profitability goals
• Plan and execute Retailers Loyalty Programs and Visibility campaigns
• Lead, Develop, and Drive Franchises, Distributors, and Salesforce
• Organize widespread marketing, merchandizing and sales functions.
• Assist in development and implementation of marketing plans
• Create, design and execute regional promotional campaigns to foster the growth of revenue and subscriber base
• Work collaboratively with Distribution department for tactical and strategic initiative.
• Keep abreast of competitive issue and its impact to the business to Management along with strategy & action plan
• Ensure adherence to company policies and implement PTA procedure and business ethics
• People Recruitment, Management, and Development
• Clientele development and Relationship marketing
• Developed Mobile Financial Service Retail Channel in entire S -IV, contributing highest growth rate in Pakistan
• Successfully launch of 38 new locations, by developing RTM, organizing BTL activities, creating Visibility in Interior Sindh
• Conduct Research, Plan & Execute LBC in entire region
• Operational management and development of business in assigned zone
• Ensure achievement of zonal sales and growth objectives
• Ensure successful rollout of promotional schemes to increase subscriber base
• Expansion and management of franchise network to expand coverage and improve retail penetration
• Development and Execution of Channel and Promotional drives
• Exploring and grabbing Visibility Opportunities across zone
• Training and Development of direct and indirect teams
• Develop and implement marketing mix and promotional strategies for the assigned (10) brands
• Organization of resources and coordination with different Department to ensure successful planning
• Communication with all concerned departments to ensure successful implementation
• Dealing with Advertising agencies for development of promotional campaigns and promotional tools
• Training & Development of field force for effective execution of plans
• Marketing intelligence and customer feedback assessment to improve product and promotions
• Correspond with global brand manager to aligning National brand strategies with Global strategies
Product Specialist -Gyne Segment (Sukkur)
Bayer Schering GmbH Pakistan October, 2004 to November, 2005
• Ensure achievement of products volume and execution targets
• Development of niche marketing by coordinating as committee lead for Gyne group
• Ultimate Remodeling of field operations for Gyne and Dermatology groups
• Contributed and managed 40% to the region business single handedly
Scientific Promotion Officer (General Group) (Sukkur)
Bayer Schering GmbH Pakistan September, 1998 to September, 2004
• Ensure achievement of products volume and execution targets
• Ensuring communication objectives and Product Availability as per schedule
• Relationship Development and Execution of Promotional Activates in line with company guidelines
• In my first ever interview for a job where I had been asked for Science Degree but I joined with a Business Degree.
It was for the first time in Schering Pakistan that a Scientific Promotion Officer was not a Science graduate.
• Attended different Office Bearer positions in Students Club during education (General Secretary, Coordinator, Media Manager, Chief Coordinator, Treasurer)
Attended different Office Bearer positions in Students Club during education