Assistant Manager insights
Pepsico international
Total years of experience :11 years, 3 Months
Assistant Insights manager for snacks.
Analyzing brand health and retail performance of fritolay brands vs. Competition.
Supporting brand share growth and contributing in strategy making in forums like annual plans and quarterly business reviews
• Generating insights and finding opportunities through in-depth retail analytics (Portfolio analyses, Pricing, Channel, competitor, promotion and retailer strategy analyses) to add value to Client’s business.
• Adding Revenue to the business through Sales worth $150, 000 from Current and Newly Acquired clients during 2015
• Driving value for the client incorporating various data sets across consumer & retail learnings. Evaluating impact of marketing campaigns and promotions
• Engaging in and leading Initiatives for Business Process Improvement to positively impact the overall business efficiency
• Short term International posting in UAE for 3 months. Exposure to Middle Eastern markets and clients by working on data from different GCC countries, building correlational analyses.
• Working with assigned, well known Multinational and Local FMCG clients like Unilever, GSK, National Foods and Heinz. Market Reports, Category presentations, generating insights and providing business solutions and troubleshooting client queries to ensure Client satisfaction
• Providing retail audit trainings for better understanding of the process and to help clients in using the data effectively
• Effectively communicating with clients to negotiate existing and new business opportunities
• Assisted well known and prominent FMCG companies like National Foods and GSK with their business issues relating to General Trade.
• Developed a presentation on rural retail landscape of Pakistan, for Unilever Pakistan and presented to Professor Vijay Mahajan.
• Developed monthly client presentations for multinational FMCG companies
• Carried out various coverage analyses for retail audit data
• Designed the customer satisfaction survey
• Assisted dealerships with the implementation of 5S program
• Executed dealer network evaluation
• Assisted in designing parts and after-sales services promotion scheme
Marketing of financial services International marketing Social marketing Event management and PR
Consumer behavior Advertising Brand management Services marketing
A-levels GCE