Muhammad Aslam Ashiq

SATCO
Sales Supervisor (Feb-2018 to date)

➢ Daily monitoring sales & merchandising operations for key accounts.
➢ Maintaining in-store visibility & presentability through POSM, stands & Fridges.
➢ Planning, implementing& executing promotions for key accounts.
➢ Implementing planograms by customer/supplier.
➢ Accomplishing product distribution in all Trade channels as per the
commended range to optimize sales & increase market share.
➢ Reviewing targets for salesmen to achieve overall target objective of the
area.
➢ Retaining/ negotiating for existing/ new shelf space to maintain market
dominance.
➢ Ensuring displayed products are within date code policy, right temperature
to ensure the product quality.
➢ Conducting random space audit of all outlets to comply with LTA.
➢ Motivating & encouraging the team to optimize individual potential &
productivity.
➢ Conducting employee performance appraisals and assist in recruitment and
staffing.


Mezzan Holding (NTC +Khazan)
Sales & Procurement Supervisor (May-2015 to Jan-18)

➢ Achieving sales targets within timescales through effective leadership.
➢ Maintained routes plans and conducts an effective sales process as well as
assuring to cover all hyper markets and coops.
➢ Maintained availability, visibility and accessibility for range of SKUs.
➢ Identified opportunities for improvement in business and propose solutions to
the management.
➢ Investigating, troubleshooting and resolving sales-related issues.
➢ Participated for Tenders by developing/sourcing products.

Al-Ahleia Switchgear Co.
Trade Coordinator (26th May-2013 to May2015)

Responsibilities Includes:
➢ Sourcing supplier for material procurement and confirming their Purchase
orders (PO).
➢ Supported commercial team on estimates/ costing of the products.
➢ Follow up with the suppliers for delivery schedule and customs clearance.
➢ Arranging EPA, ministries of commerce approvals and exemption (B9)
before customs clearance.
➢ Dealing with the forwarders to smooth the logistics activities with
competitive price and best lead time.
➢ Placing the insurance claims by coordinating with survey team for the
damaged of material during transportation.
➢ Ensured safe and smooth delivery plans are in place with proper storage.
➢ Preparing the suppliers’ payment request and resolving their credit issues.
➢ Follow up with production team on regular basis to meet job order
completion deadline.
➢ Coordinating with client on delivery, Installation and commissioning.

Anotah (Kuwait)
Senior Merchandiser/Buyer (17July, 2011 to May, 2013)

➢ Managed more than 150 products every season to cater 17 store
requirement.
➢ Coordinated in a range review with design & retail team to amend styles by
keeping brand in the mind.
➢ Evaluated and demonstrated the new product samples from the suppliers to
ensure that the final product is developed as per required standards.
➢ Negotiated prices, discount terms and organized product shipments
through venders.
➢ Ensured the pre-production samples are received and approved in a timely
manner.
➢ Checked production status from the supplier weekly, solve escalating issues
when required
➢ To coordinate with procurement department and with the merchandise
planners for timely availability of right styles & designs on right time.
➢ Coordinated with marketing team on promotional activities and display
material.
➢ Facilitated retail teams for visual merchandising and display pattern.

Textile Marketing Company
A.M Marketing & Sales April, 2008

Shahid Textile (Pvt) Ltd.
Deputy Manager Marketing July, 07-March, 08

Samira Fabrics Pvt Ltd.
Marketing Officer Sep04 to Jun07

 Achieving sales targets within timescales through effective leadership.
 Maintaining routes journey plans and conducts an effective sales process as well as assuring to cover all hyper markets and coops.
 Maintaining availability, visibility and accessibility for range of SKUs.
 Identify opportunities for improvement in business and propose solutions to the management.
 Investigating, troubleshooting and resolving sales-related issues.

Supervising the material team to ensure the smooth operations of trade that lead toward production of products in time and business efficiency. Duties are:

•Supervising material team which is directly involved in managing trade operations (from ordering material till its execution).
•Following up with the suppliers and advising supplier for documentation to ensure the smooth customs clearance.
•Preparing the suppliers’ payment request and resolving the related debit/credit noted issues.
•Making analysis report of offers, which is based on price, quality, availability and payment term.
•Managing the customs clearance team after handing over all original shipping documents along with DO.
•Arranging the delivery orders (DO) from shipping lines/ forwarder by coordinating with accounts department for DO related charges.
•Initiated auto insurance notification & other different reports and get it done from IT department.
•Arranging the insurance claims by coordinating with survey team for the damaged of material during transportation.

Anotah (Kuwait)

Lead trading and merchandising teams, managed supplier & manufacturer and coordinating with logistic & marketing teams to execute retail activities for all categories (Kids, Teens & Ladies) across Gulf countries. Contribution to organization were:

•Managed more than 150 Product development Categories for every season.
•Had Pre & Post Sales & Margin Analysis on Trade merchandise.
•Coordinated in a range review with design team & retail team to amend styles by keeping brand in the mind.
• Evaluate and demonstrate the new product samples from the suppliers to ensure that the requirement meets with the quality of the demand.
•Negotiates prices, discount terms and shipment arrangements for the products with the vendors and issue the PO.
•Ensure the pre-production samples are received and approved in a timely manner.
•Check production status from the supplier weekly, solve escalating issues when required.
•To coordinate with procurement department and with the merchandise planners for timely availability of right styles for the right season and of seasonal specials such as quick lines and accessories.
•Facilitated Marketing Retail Teams for visual merchandising.
•Collected hot selling items detail and managed its reordered quantity.

 Marketing of Yarn & Fabrics related products.
 To negotiate independently with Seller and buyer and get them on the table
to sign the contracts.
 To execute the contracts and manage the procurements and payments from
buyer.
 To handle the quires/ complaints independently.
 To manage commission receivables and Sales tax concerns.

Supervised merchandising, QC & production team. Managed all marketing & sales activities for export and was overall responsible for effective margins for all export and local products categories. Responsibilities Had:

•Marketing of Home Textile and terry products in local (Army and local Industry)
and international market (Commercial Importers, UN related Institutes)
independently.
•Took care of orders from inquires to their placements, execution and shipment
independently.
•Prepared initial samples according to their specifications and get it approved
from buyers to proceed for bulk production.
•Kept buyer fully informed about through out the execution of shipments.
•Monitor shipments and Export Documents

To assist in Marketing of Home Textile and terry products in international
market.
•To coordinate with GM production for the continuous supply of processed
fabrics to stitching units.
•Proactive approach to prevent problems and ensuring quality, packing and
on time delivery.