Senior Manager
Zenga Media Private Limited / One Digital Entertainmen
Total des années d'expérience :14 years, 4 Mois
Public Relations & Corporate Communications
ZengaTV is a free Digital video service providing live TV & VOD on web & mobile as a service that presents a range of Indian and international television channels like News, kids content, Music videos, Movies in Hindi, English, telugu, bengali, oriya, punjabi, kannada etc which can be accessed through PC, Tablets, mobile phone (whether smart or featured) whether accessed through your Mobile Apps or directly from your mobile or WEB browser.
• Establishing and maintaining cordial media relations
• Responsible for handling all social and digital media interaction
• Handling media queries on a regular basis from newspapers, wire agencies, magazines, TV channels and Organizing Press Conferences/Meets
• Fixing up interactions for the spokesperson/s with media via face to face interactions, telephone, e-mail, etc on pre-decided talk points at regular intervals
• Media planning and budgeting
• Identifying platforms for participation to promote / showcase projects for e. g. exhibitions, sponsorships, etc
• Negotiating and getting the best deals for the company with external agencies, vendors, publications, news agencies
• Handling sponsorships and participation in Industry forums, awards and events
• Developing collaterals and communication materials
• Formulating and issuing press releases for newsworthy articles
• Content creation for corporate literatures like brochures, handbooks, backgrounders, project briefs, leaflets, etc.
• Preparation of project specific presentations
• Crisis Communication - Identify crisis scenarios on a proactive basis and maintain preparedness accordingly.
• Creative editorial services including speech writing, letter writing, company profile, spokespersons' profile, project backgrounders, etc
Public Relations & Corporate Communications
Blossom Kochhar Aroma Magic, a category leader in Aromatherapy. The brand today has over 160 products across 32 categories. The extensive range of skin care, hair care and essential oils products are manufactured, packaged and supplied through a wide network across various countries.
• Proactively developing media outreach strategies
• Creating and implementing product or service announcements
• Supervises the research, development and implementation of a Communication strategy,
• Standards and practices organisational-wide that elicit, as well as promote the ethos of the organisation.
• Coordinating with PR agency
• Designing Company Website
• Working on Newsletter
• Manages relations, and builds relationships with key industry media.
• Takes the charge in Emergency Crisis Management communication.
Adfactors PR Pvt. Ltd. (Leading public relations firm
Verticals worked on Lifestyle PR, PD Hinduja Hospital ss
• Content Development which includes writing white paper stories, preparing FAQ’s for media
• Prepare PR plans
• Writing press releases & questionnaires for business as usual announcements.
• Monitoring the media for opportunities & collating, analysing and evaluating media coverage
•Three Weeks Summer Training at The Hindu as a trainee reporter, during which I become familiar with the present trends and technologies used in the field of communication.
• Successfully completed one month summer internship in CNN IBN : Work profile: Reporting and Assignment desk
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