PR Manager
Scratch
Total years of experience :19 years, 2 Months
• Manage communications budgets.
• Prepare information for media kits and develop and maintain company internet or intranet web pages.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Manage special events such as sponsorship, wedding parties introducing new products, or other activities the firm supports in order to gain public attention through the media
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Establish and maintain effective working relationships with local and municipal government officials and media representatives.
• Produce films and other video products, regulate their distribution, and operate film library.
• Develop product initiation forms
• Manage execution of project against timetable
• Coordinate efforts through, Sourcing, Package Design, and product development
• Track and check marketing. Write product information sheets for marketing.
• Work with Store Communication and Product coordinator to develop selling tips for register messages and new product launch kits and training materials.
• Work with planning and allocation to recommend actions to Group Product Director and VP
• Work with planners on total level department strategy
• Develop seasonal plans and inventory analysis
• Analyze on order for new product. Develop markdown forecasts.
• Responsible for managing a multi-functional team to insure products are in-store on time and on budget
• Monitor trends by reviewing magazines, and competitive observation during store days.
• Follow-up on quality issues report
• Some domestic travel. Store visits 2 days per Week
Main Job Tasks and Responsibilities
• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report an all marketing budget
• Develop pricing strategy
• Liaison with media and advertising
1. Managing a team of 300 staff in order to achieve the goals oh the organization.
2. Recruitment of staff selection, appointment, coordinates visa arrangement with the
Ministry employee.
3. All business travel arrangement including visas, air tickets and hotel accommodations
and staff vacation.
4. Handled all procurement for the company, including printing stationery and gift items
and courier.
S. Ensure company licenses and health cards, staff residencies are renewed
timely.
Responsible for developing and maintaining marketing strategies to meet organizational
objectives. Evaluates customer research, market conditions, competitor data and implements
marketing plan changes as needed. Oversees all marketing, advertising and promotional staff and
activities.
