Senior Manager Analytics & Insights -KSA & Iraq
Careem
Total years of experience :10 years, 1 Months
Leading Multidisciplinary team in laying out strategy and deriving actions for KSA
Bought 10% improvement in captains’ acquisition funnel
Achieved 5% increase in revenue by identifying peak gaps/ trends in different car type
Reporting all KPIs, trends, goals achievement and working closely with country GM
Improved Careem captain regulatory compliance by 10% using data deep dive (KSA market)
Created a captain segmentation model based on behavioral insights to customize engagement initiatives and campaigns
Designed a comprehensive plan for Rejoiners Engagement through whitelisted products
Led the audit of CLM campaigns resulting in a 1% increase in uptake of 3 different campaigns of ARPU and usage enhancement
• Brought 20% growth in Q419 vs Q319 in data base through churn and revival management.
• Led growth plans of service bundling ofers like Youtube, Whatsapp and Facebook
• Launched new social platform bundles to increase revenue
• Started Upaisa reporting from scratch to provide visibility for Growth KPIs
• Insights lead for Fintech Upaisa across the entire organization
• Designed and executed regional dashboards kickstarted LIVE KPI
Tracking in the company
• Designed daily trackers for commercial revenue, devices and postpaid segments
• Developed a churn projection model for better business planning
• Automated various reports using BO self-service tools
• Led procure to pay matters for Commercial bringing PR creation and invoice processing SLA to 95% from 85% within five months
• Cleared 200 unsettled payments of Commercial division
• Automated monthly commercial accrual records greatly increasing visibility and data accuracy
Scholarship Holder 2 times medal holder President of Community Services Society
4th position holder