اسماء الدوري

▸ Designed and delivered marketing strategy — Digital Marketing, Consumer Behaviour, E-Commerce, Fundamentals of Marketing, Brand Management, and Data-Driven Decision Making — to international and Canadian market
▸ Developed real-brand case study curricula incorporating social media campaign analysis, content strategy, and competitive market mapping
▸ End-to-end marketing project cycles: market research, audience profiling, content creation, channel selection, and campaign performance review
▸ Applied SPSS and analytics tools to market research; guided the company in transforming consumer data into actionable marketing strategy

▸ Develop and execute marketing strategies to drive growth and brand awareness
▸ Plan and manage multi-channel marketing campaigns (digital, social, email, etc.)
▸ Analyze market trends, customer behavior, and competitor activity
▸ Identify new business and partnership opportunities
▸ Collaborate with sales, product, and creative teams to align messaging and goals
▸ Manage marketing budgets and allocate resources effectively
▸ Track, measure, and report on campaign performance (KPIs, ROI)
▸ Optimize campaigns using data-driven insights and A/B testing
▸ Oversee content development and brand positioning
▸ Build and maintain relationships with external partners, agencies, and vendors
▸ Support lead generation and customer acquisition initiatives
▸ Ensure consistency of brand voice and messaging across all channels

▸ Plan and execute digital marketing strategies across online channels
▸ Manage and optimize campaigns (SEO, ads, social, email)
▸ Analyze performance data and improve results (traffic, conversions, ROI)
▸ Oversee content and ensure consistent brand messaging
▸ Collaborate with teams and manage budgets
▸ Stay updated on trends and report insights to stakeholders