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اسماء الدوري, Marketing & Brand Strategy Manager

اسماء الدوري

Marketing & Brand Strategy Manager ·Algonquin College

Jordan

Diploma, Marketing

Work experience

Total years of experience: 10 years, 4 months

Marketing & Brand Strategy Manager

December 2021 - August 2025

Algonquin College

Ottawa, Canada

December 2021 - August 2025

▸ Designed and delivered marketing strategy — Digital Marketing, Consumer Behaviour, E-Commerce, Fundamentals of Marketing, Brand Management, and Data-Driven Decision Making — to international and Canadian market
▸ Developed real-brand case study curricula incorporating social media campaign analysis, content strategy, and competitive market mapping
▸ End-to-end marketing project cycles: market research, audience profiling, content creation, channel selection, and campaign performance review
▸ Applied SPSS and analytics tools to market research; guided the company in transforming consumer data into actionable marketing strategy

Company industry:
Administration Support Services

Marketing Development Manager

May 2019 - October 2021

Bilad Al-Rafidain University College

Mandali, Iraq

May 2019 - October 2021

▸ Develop and execute marketing strategies to drive growth and brand awareness
▸ Plan and manage multi-channel marketing campaigns (digital, social, email, etc.)
▸ Analyze market trends, customer behavior, and competitor activity
▸ Identify new business and partnership opportunities
▸ Collaborate with sales, product, and creative teams to align messaging and goals
▸ Manage marketing budgets and allocate resources effectively
▸ Track, measure, and report on campaign performance (KPIs, ROI)
▸ Optimize campaigns using data-driven insights and A/B testing
▸ Oversee content development and brand positioning
▸ Build and maintain relationships with external partners, agencies, and vendors
▸ Support lead generation and customer acquisition initiatives
▸ Ensure consistency of brand voice and messaging across all channels

Company industry:
Administration Support Services

Digital Marketing Manager

February 2015 - February 2019

Iraqi Elite and Expertise Forum

Istanbul, Türkiye

February 2015 - February 2019

▸ Plan and execute digital marketing strategies across online channels
▸ Manage and optimize campaigns (SEO, ads, social, email)
▸ Analyze performance data and improve results (traffic, conversions, ROI)
▸ Oversee content and ensure consistent brand messaging
▸ Collaborate with teams and manage budgets
▸ Stay updated on trends and report insights to stakeholders

Company industry:
Administration Support Services

Education

Marketing Management Fanshawe College

April 2026

April 2026

Diploma, Marketing

Canada

The World Islamic Sciences And Education University

June 2014

June 2014

Doctorate, Business Administration

Jordan

Al Al-Bayt University

June 1999

June 1999

Master's degree, Business Administration

Jordan

University of Constantine

June 1994

June 1994

Bachelor's degree, Business Administration

Algeria

Skills

ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BUSINESS ADMINISTRATION
Intermediate
BUSINESS ADMINISTRATION
Intermediate
CULTURAL DIVERSITY
Intermediate
CULTURAL DIVERSITY
Intermediate
CUSTOMER INSIGHTS
Intermediate
CUSTOMER INSIGHTS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate

Languages

Arabic
Beginner
English
Beginner
French
Beginner