Head of trade marketing
miraco Carrier
مجموع سنوات الخبرة :11 years, 1 أشهر
• Analyze market price trends to ensure product prices are set competitively.
• Communicate with product development, marketing, and sales departments to establish pricing policies for products.
• Develop models to aid sales department in appropriately pricing products and services.
• Design pricing strategies and discounting policies for company’s products.
• Analyze market price trends to ensure product prices position are set competitively.
• Develop Pricing strategy, business plan and budget in line with Corporate Strategy.
• Determine the feasibility of new products and determine optimal pricing for the new products.
• Review and enhance the defined prices for new products/ interconnect settlement for national & international agreements/ Value Added Services/Bundling Products taking into account internal costs, competition, regulation, and market constraints.
• Monitor pricing to ensure that the objectives are achieved.
• Monitor the ongoing competitively and profitability of product prices.
• Set the volume objective of sales upon the pricing strategy.
• Review the sensitivity report about the reaction of the distribution channels.
• Sell-Out consumer promotion,
• Prepare trade promotional plan in sales channels with customers (dealers & Sub dealers).
• Support Distributors with store renovation & signage, POSM ( Roll ups, danglers & posters)Print Ads Digital Ads and catalogue.
• Expanded distribution network to be the strongest distribution network across all governorates.
• Monitor the forecasted report about the volume of sales upon the pricing strategy.
• Monitor the development and analysis of the forecasted profitability report for every. Pricing strategy using the total costs.
• Review all reports prepared by subordinates and prepare periodic reports with respect to the Pricing function activities and achievements to be submitted to the direct supervisor.