Content Lead
Holidayme
Total years of experience :14 years, 0 Months
- Customizing unique content for B2B and B2C. (Umrahme business line).
- Creating and scheduling content marketing for weekly campaigns/push notifications.
- Producing 3 emailers and 1 LP on a weekly basis to build a strong relationship with our customers.
- Leading a team of (2 SM specialist /4 community managers and 2 designers) to handling our Company’s EN and AR SM channels for our 2 business lines (Umrahme and Holidayme).
- Creating weekly Social Media calendar that include (Blog, engagement, and branding posts).
- Providing unique content for new products and features.
- Video blog posts.
- Creating customer journeys (onboarding, milestones and dormant journeys).
- Mobile app content creation and customization.
- Create engaging blog content and topic ideas for UAE/ KSA Audience.
- Creating and publishing SEO and Non-SEO blog content on WordPress format.
- Brainstorming SM ideas with the creative team, to ensure that the message will be delivered successfully to our target audience.
- Interviewing the Umrah sector’ leaders via online calls and publish it on our blog.
- Tracking our competitors through (The social studio tool) one of sales force products.
-Plan and Create a Monthly content plan for the UAE Arabic blog.
- Creating and scheduling English/Arabic content for daily MailChimp/Mandrill campaigns.
- Creating monthly and weekly Social Media/Newsletter analysis reports.
- Create engaging blog content and topic ideas for UAE/ KSA platforms.
- Creating and publishing article content in WordPress format.
- Working closely with the design team to create social media and newsletter creatives.
- Working closely with the SEO optimization team on meta titles and meta descriptions content.
- Provide daily Arabic/English Social Media content/copies.
- Monitoring popular trends and news on daily basis.
- Translating blog content in Arabic/English.
- Managing social media responses, queries and audience engagement.
- Create and publish T/C landing pages in Arabic language.
- Quality control process that includes (Reviewing, proofreading and fixing SEO issues).
- Creating content for SMS Marketing, web notifications and mobile push notifications.
- Creating Ad content for SEM marketing and SEA.
- Live streaming the company's events and interviews on social media platforms.
• Support the marketing manager in delivering agreed activities
• Follow up with HTC Merchandisers who promote our product at the mobile stores and then prepare a daily report including their selling activities to be given to the marketing manager
• Report the volume of sold mobiles monthly to incentivize our merchandisers
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met
• Make a weekly presentation to review the marketing activities throughout the week and the goals that have been achieved
• Organize and attend Company's booths and exhibitions to raise awareness about our devices
• Visiting all mobile phones show room twice a month to ensure that HTC devices are properly displayed and they are visible to all the buyers
• Supporting the in-house marketing and design team by coordinating and collating content
• Plan an effective plan to distribute our advertising publications "monthly".
• Planning, developing and implementing effective marketing communication campaigns
• Prepare agendas and make arrangement for the department with the board and other meetings
• Construct the whole social media platform from scratch including (website and social media channels)
• Arrange the effective distribution of marketing materials
Assisting the marketing manager and support the marketing team with marketing activities.
• Providing support for marketing events and exhibitions as required
• Write articles and promotional material of the company.
• Upload marketing material to our website and social media channels
• Update and maintain the marketing department's documentation and databases.
• Managing events organization from A TO Z
• Manage and maintain executives' schedules
Assisting team members with day-to-day marketing tasks and coordinating marketing projects and
activities as requested.
• Producing additional marketing communications, such as flyers, brochures and exhibition-related projects
• Attend all of the Company's booths to raise awareness about our services