Asmi Gandhi

• Managed social media accounts for MMFSL and its sister brand Quiklyz, ensuring consistent brand presence and engagement.
• Led SEO and content strategy for the website, improving search visibility and user experience.
• Collaborated with vendors and agencies to execute marketing plans seamlessly.
• Spearheaded the implementation of Sprinklr as a social listening tool—defined requirements, oversaw integration, and ensured successful deployment.
• Worked on JIRA to coordinate website updates with the IT team, ensuring smooth operations.
• Partnered with Pepper Content to develop and publish high-quality content, maintaining brand tone and relevance.
• Ensured website hygiene by monitoring and optimizing content, structure, and functionality.
• Managed social listening and online reputation, proactively addressing brand mentions, customer feedback, and crises.

• Lead and managed the digital marketing department, including a team of 25 digital marketers, content creators, designers, and virtual sales managers.
• Designed multiple voice bots for the company, resulting in 50% reduction of manual efforts.
• Designed a WhatsApp bot with multiple user journeys for the company, resulting in better communication channel setup and better turnaround time.
• Develop and implement digital marketing strategies, encompassing SEO, SEM, social media, and content marketing, to drive brand visibility, generate leads, and increase conversions.
• Oversee the planning and execution of digital marketing campaigns, including budget allocation, creative development, and performance tracking.
• Collaborate with cross-functional teams, including sales, product, customer service and creative teams, to align digital marketing efforts with overall business objectives.
• Defined clear metrics to measure impact and track progress of ongoing and newly launched campaigns.
• Analysed consumer behaviors to develop targeted engagement strategies for increased brand awareness.
• Drafted sales reports and evaluated against defined metrics to identify and address performance gaps.
• Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for continuous improvement.

• Developed and executed digital marketing strategies to drive website traffic, improve search engine rankings, and enhance online brand presence.
• Managed social media accounts, creating engaging content and implementing social media campaigns to increase followers, engagement, and brand awareness.
• Conducted keyword research and on-page optimization to improve organic search rankings and drive targeted traffic.
• Conduct market research and competitor analysis to identify target audience segments, consumer insights, and growth opportunities.

• Assisted the Disbursal Manager in overseeing the disbursal operations, supporting the team in loan processing, document verification, and customer service.
• Collaborated with underwriting and credit risk teams to assess loan applications and mitigate potential risks.
• Assisted in streamlining disbursal processes, identifying bottlenecks, and implementing process improvements to enhance efficiency.
• Strong understanding of lending products, loan origination processes, and credit risk assessment.

• Maintained client correspondence, preferences and sales on CRM systems for sales and marketing purposes.
• Addressed and resolved customer complaints in efficient, effective and timely manner.
• Identified opportunities for growth, expansion and sales by conducting market research.
• Used creativity, strategic thinking and knowledge of current market trends to target and build relationships with potential customers.
• Created sales and marketing strategies to increase customer base and enhance sales.
• Generated new business by executing strategic campaigns and proactively cold calling customers.