Vice President
Gulf International Bank
Total years of experience :20 years, 8 Months
•Developed a whole new branding and corporate identity manual for the retail banking that will be launched soon. The manual includes the proposition, the brand mark, the equity pyramid and the rest of the branding guidelines.
•Developed the retail banking communication plan launch that includes all tactical marketing support
Develop plans and execute high-profile projects and initiatives that support the broader short- and long-term marketing strategy. Manage vendor partners and communication agencies, and all aspects of their projects. Collaborate with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide. Actively participate on a cross-functional team to develop new products and analyze market, consumer, and competitive information in setting new product pricing and managing price on existing items to help set the sales forecast and financials to achieve the highest return on investment (ROI).
* Doubled digital spending, reaching 8% of total media spending; achieved the third CEEMEA MDO in terms of digital spending and the highest in industry AP for digital spending.
* Directly contributed to market share growth from 5 to 8.2% in key account stores since relaunch of Herbal Essences.
* Successfully launched 15 major initiatives between Pantene and Herbal Essences; achieved strong market records.
* Received the Best FMOT and P&G Award of leadership in executing post-relaunch of Herbal Essences.
* Earned the Guinness Book of World Records Award in launching the biggest shampoo bottle in the world in Hyper Panda Andalus.
* Generated public relations media impressions valued at $2 million due to high-media event.
* Increased value share from 8% to 17% in Panda Andalus Mall in one month and sales indexed 430% vs. PP.
* Received the Best Advertising Copy Award within the region for Herbal Essences copy.
Directed and led TV media, digital media, OOH media, and direct-to-consumer marketing for all AP brands.
* Introduced ecommerce selling for several P&G brands for the first time
* Improved impression share by 141% for Gillette and reduced cost-per-click by 46% for Braun, reaching more than one million impressions by launching a search strategy with Google.
AL-MAJAL SERVICE MASTER, Jeddah, KSA August 2003-December 2005
One of the leading maintenance services companies in the Kingdom of Saudi Arabia.
Marketing Manager, Terminix Department
Led the marketing and sales dynamics of the Terminix department. Conducted an in-depth marketing research study and customer value analysis to identify key factors that matter to customers.
* Achieved 60% higher sales growth vs. prior year of this high-profit service by developing and implementing a business plan to penetrate the industrial zone of Jeddah.
* Signed a three-year, highest-profitable contract in the company’s history with Al Mehideb, the rice warehouse giant in Saudi, leveraging negotiations, price privileges, and 24/7 customer support services.